Demand Generation Officer

JSW Cement; Bengaluru; On-site; INR 420,000 - 640,000; Full time

Job summary

JSW Cement in Bengaluru seeks a Demand Generation Officer to drive market outreach for influencers, engineers and contractors, coordinating with marketing to plan technical meets and product promotions.

You will build and maintain databanks of key influencer segments, oversee dealer billing for inactive dealers monthly, address customer complaints, and support product approvals with government departments, while aiming to achieve district sales targets.

Responsibilities

• Preparation & updation of databank of major influencer segments such as Engineers, builders/contractors.
• Coordination with marketing team in planning and conducting Technical meets.
• Demand Generation Billing of inactive dealers (Unbilled Dealers) and ensure all dealers are billed every month.
• Redressal of customer complaints and documentation of all reported complaints as per CCRS SOP.
• Technical presentation in Technical meets for all influencer segments such as Engineers, Home builders, Contractors and Head Masons
• Visits to customers / influencers of all segments as per Journey cycle plan and providing leads of prospective customers to Dealers/Sales team. Achieve monthly conversion targets as per plan and ensure the district sales volume is achieved.
• Assessment of damaged cement.
• Coordinating in getting product approval from various Govt depts /key projects.
• Information on competitors activities.
• Sending market samples for analysis.
• Evidential Price capturing on a daily basis.

Job description

Demand Generation officer in JSW Cement, provides Civil Engineering services to its customers, channel partners, influencers & educates/promotes different products of JSW through various technical activities to generate sales as site conversion. The various activities undertaken by TSO are given below.

• Preparation & updation of databank of major influencer segments such as Engineers, builders/contractors.
• Coordination with marketing team in planning and conducting Technical meets.
• Demand Generation Billing of inactive dealers (Unbilled Dealers) and ensure all dealers are billed every month.
• Redressal of customer complaints and documentation of all reported complaints as per CCRS SOP.
• Technical presentation in Technical meets for all influencer segments such as Engineers, Home builders, Contractors and Head Masons
• Visits to customers / influencers of all segments as per Journey cycle plan and providing leads of prospective customers to Dealers/Sales team. Achieve monthly conversion targets as per plan and ensure the district sales volume is achieved.
• Assessment of damaged cement.
• Coordinating in getting product approval from various Govt depts /key projects.
• Information on competitors activities.
• Sending market samples for analysis.
• Evidential Price capturing on a daily basis.