Data Scientist - Marketing & Customer Analytics

Hero Fincorp; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Hero Fincorp Ltd. in Gurugram, India is seeking a data-driven marketing analytics specialist to develop and implement advanced analytics models that analyze customer behavior and preferences.

You will translate insights into campaigns that drive business results and collaborate with cross-functional teams. You will design and run A/B tests, maintain dashboards, and provide data-driven recommendations to senior management on strategic initiatives.

Qualifications

• Develop and implement advanced analytics models.
• Collaborate with cross-functional teams to design and execute marketing campaigns.
• Conduct market research and analyze large datasets to identify trends and opportunities for improvement.
• Design and implement A/B testing experiments to measure the effectiveness of marketing strategies.
• Develop and maintain dashboards and reports to track key performance indicators.
• Provide data-driven recommendations to senior management on strategic initiatives.

Skills

Advanced analytics

Marketing analytics

A/B testing

Dashboarding

Job description

• Develop and implement advanced analytics models to analyze customer behavior and preferences.
• Collaborate with cross-functional teams to design and execute marketing campaigns that drive business results.
• Conduct market research and analyze large datasets to identify trends and opportunities for improvement.
• Design and implement A/B testing experiments to measure the effectiveness of marketing strategies.
• Develop and maintain dashboards and reports to track key performance indicators.
• Provide data-driven recommendations to senior management on strategic initiatives.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.