Data Science Engineer

Affinity Global Inc; Mumbai City; On-site; INR 1,314,636 - 2,191,060; Full time

Job summary

Affinity Global Inc. is seeking a Data Science Engineer to design and develop innovative AI/ML algorithms aimed at optimizing ad decisioning and performance metrics. Located in Mumbai, this role demands extensive experience in data science, particularly within digital advertising, along with strong analytical and programming skills in languages such as Python. The opportunity offers the chance to work with cutting-edge technologies in a dynamic company recognized for its commitment to user engagement and sustainable advertising products.

Qualifications

• 3+ years of proven experience as a Data Scientist.
• Experience with Data Science techniques in Digital Advertising.
• Comfortable with Machine Learning libraries and real-time data processing.

Responsibilities

• Design and develop AI/ML algorithms for ad decisioning and optimization.
• Automate data engineering and ETL processes.
• Conduct experiments and validate hypotheses.

Skills

Machine Learning

Neural Networks

Statistics

Data Modelling

Data Mining

Data Visualization

Analytical Skills

Programming in Python

Curiosity

Education

Bachelor's or Master's degree in Computer Science

Artificial Intelligence

Machine Learning

Statistics

Operations Research

Tools

TensorFlow

PyTorch

scikit-learn

XGBoost

SQL

Apache Spark

Job description

About

VEVE, a performance marketing platform by Affinity Global Inc., provides unique ad experiences across mobile handsets (OEMs), browsers, app stores and premium apps. With innovative ad formats and media placements, it aids brands in achieving their performance and branding KPIs. VEVE has established a strong global presence through partnerships with major brands globally and with teams in the US, UK, Germany, Brazil, Thailand, Indonesia, Malaysia, and India.

Data Science Engineer

Work Location:Mumbai

Responsibilities:

• Design and develop AI/ML algorithms for ad decisioning, bid auctioning, ad creative optimization, forecasting, and data classification in Digital Advertising.

• Identify valuable data sources and automate data engineering and ETL processes from ad serving events.

• Develop strategies for data preparation, including structured and unstructured data.

• Perform feature engineering and analyse large amounts of data from ad serving event logs to identify trends, patterns, and anomalies in bidding and ad decisioning.

• Ensure data privacy and security while conducting data analysis and modelling.

• Conduct experiments to validate hypotheses and test new algorithms.

• Build Minimum Viable Products (MVPs) using a proof-of-concept approach, focusing on scalability, speed, and accuracy.

• Build and maintain predictive models, dashboards, and automated reports to monitor performance and support decision-making.

• Collaborate with cross-functional teams, such as product, engineering, and sales, to ensure seamless integration of algorithms with other systems and processes.

• Stay up to date with the latest industry developments, advancements, and technologies in prediction and classification.

• Understanding and implementing diverse strategic ML/AI algos as per industry best practises and creating high impact, high value training models.

• Communicate results and recommendations to stakeholders, including non-technical audiences, using data visualization techniques.

Required Skills:

• 3+ years of proven experience as a Data Scientist.

• Experience applying Data Science techniques in the field of Digital Advertising is a must.

• Extensive knowledge and practical experience in machine learning, neural networks, and statistics, with a focus on data modelling, engineering and mining.

• Understanding of machine learning and operations research, along with experience using machine learning libraries (e.g., TensorFlow, PyTorch, scikit-learn, XGBoost, etc.) and real-time data processing.

• Understanding latest advancements announced via industry research communities and research papers.

• Proficiency in programming languages like R, Julia, Python, SQL, or Apache Spark.

• Excellent analytical and problem-solving aptitude, critical thinking skills, strong mathematical abilities (statistics, algebra), and effective communication and presentation skills.

• Experience using Business Intelligence Tools and Distributed cloud data frameworks.

• Curiosity and a strong desire for continuous learning.

• Bachelor's or Master's degree (or equivalent) in Computer Science, Artificial Intelligence, Machine Learning, Statistics, Operations Research, or a related field.

About AffinityEstablished in 2006, Affinity is an ad tech company that creates user engagement products (branding and performance) for digital media. It is in the business of creating sustainable and scalable advertising/media products with special attention to user experience. Established in 2006, Affinity is a 400+ employee company that operates 7 business units, namely - mCanvas, Siteplug, VEVE, AdopsOne, Yield Solutions , NucleusLinks And Opinary. For more information, visit www.affinity.com.