Customer Acquisition & Retention Lead

Jupitice Justice Technologies; Chandigarh; On-site; INR 12,00,000 - 18,00,000; Full time

Job summary

A tech-driven company in Chandigarh is seeking a Customer Acquisition and Retention Lead. This role involves overseeing customer satisfaction and retention initiatives, managing digital marketing strategies, and analyzing campaign effectiveness. The ideal candidate has a Bachelor's degree in Marketing or a related field, along with 5 years of customer acquisition experience and strong analytical skills.

Qualifications

• 5 years of customer acquisition digital marketing experience in an eCommerce environment.
• Strong proficiency in CleverTap or MoEngage.
• Proven analytical and quantitative skills.

Responsibilities

• Design, manage and implement digital subscriber acquisition marketing strategy.
• Identify product priorities and content opportunities to engage customers.
• Analyze and report data to measure campaign effectiveness.

Skills

Customer acquisition digital marketing

Proficiency in CleverTap or MoEngage

Strong analytical skills

Exceptional communication skills

Proficiency in MS Excel

Education

Bachelor's degree in Marketing, Advertising, Math, or related field

Tools

Google Analytics

SQL

Job description

We are looking to hire a Customer Acquisition and Retention Lead to be in charge of all our customer activities, customer satisfaction, and retention initiatives. He/she will manage relationships with partners to foster business growth and development and be accountable for building a pipeline through referrals, digital leads, and target prospect outreach.

Customer Acquisition And Retention Lead Responsibilities

• Design, manage and implement digital subscriber acquisition marketing strategy to meet maximum efficiency.
• Identify product priorities and content opportunities to engage customers.
• Conduct research on current market trends to identify potential opportunities for growth.
• Provide results and recommendations against new approaches for cutting-edge programs.
• Analyze and report data to measure the effectiveness of campaigns.
• Develop recommendations to reach new members through desktop and mobile campaigns, including creative and messaging strategies.
• Design Persona Journeys to retain customers.
• Work with internal operations, creative, and planning teams to maximize the impact of sales and events.
• Deliver KPIs against customer lifetime value to meet annual forecasts and goals.
• Manage agency relationships by setting goals, providing media assets, providing performance feedback, and managing budgets.
• Work with development and product teams to ensure the user experience is as frictionless as possible and make recommendations to improve conversion rates at each step of the user flow
• Collaborate with the customer retention team to develop new retention programs to drive lifetime engagement improvements.
• Develop training programs and policies to help employees engage with customers more effectively.

Customer Acquisition And Retention Lead Requirements

• A bachelors degree, preferably in Marketing, Advertising, Math, or a related analytical field.
• Strong proficiency in CleverTap or MoEngage
• Strong proficiency in MS Excel (and proficiency in SQL highly desired)
• Experience With Google Analytics Or Other Web Analytics Tools.
• 5 years of customer acquisition digital marketing experience in an eCommerce/direct response environment.
• Proven analytical and quantitative skills, including a strong understanding of online marketing metrics.
• Ability to thrive in a fast-paced, entrepreneurial, high-energy environment that requires the ability to multi-task and implement high-priority initiatives.
• Exceptional written and verbal communication, planning, and project management skills with individuals at both peer and management levels.
• Expertise in e-commerce operations and digital business strategy.