Cross Discipline - Associate Director

WPP Media; Mumbai; Hybrid; INR 3,500,000 - 5,500,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media is seeking an Associate Director Cross Channel to lead digital marketing activation across multiple markets and channels. You will partner with global and regional teams to drive activation excellence and measurable outcomes.

The role requires 8+ years in digital media, strong leadership, channel expertise, and advanced Excel/Sheets skills. We offer a hybrid Mumbai-based work model, competitive benefits, and opportunities to shape flagship campaigns.

Qualifications

• Graduation or Post Graduation Degree in any stream.
• 8+ years' professional experience in digital media execution.
• Expert in respective channel platforms and campaign activation.
• Proficient in Microsoft Excel and Google Sheets.
• Experience with HubSpot, Smartly, 4C, Scibids or Dataroma/Google Studio is a plus.
• Experience managing multi-location media activation teams.
• Experience training and maintaining quality standards at scale.
• Experience serving local teams from a centralized location.
• Strong interest in online advertising trends and data-driven decisions.
• Excellent verbal and written communication skills.
• Solution-oriented mindset with analytical skills.
• Proactive leadership with a positive attitude.

Responsibilities

• Lead and be the primary contact for digital marketing channels, representing the GOC across agency/market interactions.
• Oversee activation and optimization of campaigns across channels and markets with detailed reporting.
• Build strong relationships with internal teams, agencies, and stakeholders, driving innovation and growth.
• Design scalable workflows and SOPs to enhance campaign quality and governance.
• Lead, mentor, and develop a high-performing activation team.
• Identify opportunities for automation and new business within existing accounts.

Skills

Cross-channel leadership

Digital media execution

Excel & Sheets

HubSpot

Google Studio

Multi-location teams

Analytical mindset

Communication skills

Education

Graduation or Post Graduation Degree

Tools

HubSpot

Smartly

4C

Scibids

Dataroma

Google Studio

Job description

Job Description:

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, We Believe In The Power Of Our Culture And Our People. It’s What Elevates Us To Deliver Exceptional Experiences For Both Our Clients And Each Other. In This Role It Will Be Critical To Embrace WPP & WPP Media’s Shared Core Values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.


• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.


• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary And Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for an Associate Director Cross channel who will do:

• Client & Channel Leadership: Act as the lead and primary point of contact for key digital marketing channels—including Search, Social, Programmatic Buying Units (PBU), Ad Operations, or Commerce (all or couple of them). Represent the Global Operations Center (GOC) in all channels wise agency/market interactions, ensuring expectations are managed and consistently met. Serve as the custodian of activation excellence for assigned channels, driving trust and accountability across global stakeholders.


• Campaign Activation & Performance Oversight: Oversee the activation, and optimization of campaigns across multiple channels and designated markets. Ensure flawless execution that aligns with broader media strategies and brand objectives. Work in close partnership with local and regional teams to maintain consistency, enhance performance, and deliver measurable impact through detailed reporting and actionable insights.


• Stakeholder Management & Business Partnership: Build and maintain strong relationships with internal market teams (Europe, U.S., Asia, MEA, AUNZ), agency partners, and cross-functional groups. Act as a strategic advisor, offering data-driven solutions tailored to regional needs while upholding global standards. Partner with leadership and internal clients to drive innovation, resolve challenges, and influence strategic decisions that contribute to business growth.


• Operational Excellence & Governance: Design, implement, and manage scalable workflows and Standard Operating Procedures (SOPs) to enhance operational efficiency, campaign quality, and consistency. Enforce compliance with global taxonomy, quality assurance, and platform governance standards. Analyze operational data and feedback to identify improvement areas, ensure process adherence, and elevate issues to the appropriate stakeholders for resolution.


• Team Leadership & Talent Development: Lead, mentor, and develop a high-performing team of subject matter experts responsible for campaign execution, optimization, and reporting. Foster a collaborative, accountable, and growth-oriented team culture. Ensure efficient team resourcing, continuous skills development, and alignment with organisational objectives through regular feedback, coaching, and performance evaluation.


• Innovation, Automation & Business Growth: Proactively identify new business opportunities within existing accounts and emerging markets. Collaborate with directors and senior leadership to develop compelling discussions for onboarding new scopes of work. Champion the adoption of internal and external automation tools and technology solutions to drive operational efficiency and future-proof activation capabilities.


• Coordination with internal team to overall smooth running for operations.

Skills And Experience

If this opportunity looks right for you, we are looking for candidates who have:

• Graduation or Post Graduation Degree in Any stream


• 8+ year's professional experience in digital media execution


• You are an expert & executed on respective channel platforms


• You are proficient in Microsoft Excel and Google Sheet


• Working knowledge in HubSpot, Smartly, 4C, Scibids, or third-party tools like Dataroma, Google Studio is an added advantage


• Experience managing multi-location media activation teams.


• Experience training and maintaining quality standards at scale.


• Experience providing service to local teams from a centralized location.


• Passion for everything digital, with an active interest and understanding of online advertising industry trends.


• Excellent communication skills, both verbal and written


• Possess a solution-oriented mindset and analytical skillset.


• Proactive, display exemplary leadership with a positive go-getter attitude.

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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