Cross Discipline - Associate Director

WPP Media; Bengaluru; On-site; INR 400,000 - 800,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision and dental insurance

Paid time off

Discount programs

Mental health awareness days

Job summary

WPP Media in Bengaluru is seeking an Associate Director Cross Channel to drive client and channel leadership, oversee campaign activation, and manage cross-functional collaboration across markets.

You will lead a multi-location activation team, design scalable SOPs, and deliver data-driven insights to improve performance, governance, and growth. The role is hybrid with a strong emphasis on teamwork and automation.

Qualifications

• Graduation or Post Graduation Degree in Any stream.
• You are an expert & executed on respective channel platforms
• You are proficient in Microsoft Excel and Google Sheet
• Working knowledge in HubSpot, Smartly, 4C, Scibids, or Google Studio is an added advantage
• Experience managing multi-location media activation teams.
• Experience training and maintaining quality standards at scale.
• Experience providing service to local teams from a centralized location.
• Passion for everything digital, with an active interest and understanding of online advertising industry trends.
• Excellent communication skills, both verbal and written
• Possess a solution-oriented mindset and analytical skillset
• Proactive, display exemplary leadership with a positive go-getter attitude.

Responsibilities

• Act as the lead and primary point of contact for key digital marketing channels including Search, Social, PBU, Ad Operations, or Commerce.
• Oversee activation and optimization of campaigns across multiple channels and markets.
• Build and maintain strong relationships with internal market teams, agency partners, and cross-functional groups.
• Design, implement, and manage scalable workflows and SOPs to enhance efficiency and consistency.
• Lead, mentor, and develop a high-performing team responsible for campaign execution and reporting.
• Identify new business opportunities within existing accounts and emerging markets.
• Champion adoption of automation tools and technology to drive efficiency.
• Coordinate with internal teams to ensure smooth operations.

Skills

Channel leadership

Campaign activation

Stakeholder management

Operational governance

Team leadership

Automation & innovation

Education

Graduation or Post Graduation Degree

Tools

Microsoft Excel

Google Sheets

HubSpot

Smartly

4C

Scibids

Google Studio

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for an Associate Director Cross channel who will do:

• Client & Channel Leadership Act as the lead and primary point of contact for key digital marketing channels—including Search, Social, Programmatic Buying Units (PBU), Ad Operations, or Commerce (all or couple of them). Represent the Global Operations Center (GOC) in all channels wise agency/market interactions, ensuring expectations are managed and consistently met. Serve as the custodian of activation excellence for assigned channels, driving trust and accountability across global stakeholders.
• Campaign Activation & Performance Oversight Oversee the activation, and optimization of campaigns across multiple channels and designated markets. Ensure flawless execution that aligns with broader media strategies and brand objectives. Work in close partnership with local and regional teams to maintain consistency, enhance performance, and deliver measurable impact through detailed reporting and actionable insights.
• Stakeholder Management & Business Partnership Build and maintain strong relationships with internal market teams (Europe, U.S., Asia, MEA, AUNZ), agency partners, and cross-functional groups. Act as a strategic advisor, offering data-driven solutions tailored to regional needs while upholding global standards. Partner with leadership and internal clients to drive innovation, resolve challenges, and influence strategic decisions that contribute to business growth.
• Operational Excellence & Governance Design, implement, and manage scalable workflows and Standard Operating Procedures (SOPs) to enhance operational efficiency, campaign quality, and consistency. Enforce compliance with global taxonomy, quality assurance, and platform governance standards. Analyze operational data and feedback to identify improvement areas, ensure process adherence, and elevate issues to the appropriate stakeholders for resolution.
• Team Leadership & Talent Development Lead, mentor, and develop a high-performing team of subject matter experts responsible for campaign execution, optimization, and reporting. Foster a collaborative, accountable, and growth-oriented team culture. Ensure efficient team resourcing, continuous skills development, and alignment with organizational objectives through regular feedback, coaching, and performance evaluation.
• Innovation, Automation & Business Growth Proactively identify new business opportunities within existing accounts and emerging markets. Collaborate with directors and senior leadership to develop compelling discussions for onboarding new scopes of work. Champion the adoption of internal and external automation tools and technology solutions to drive operational efficiency and future-proof activation capabilities.
• Coordination with internal team to overall smooth running for operations.

Skills and Experience

If this opportunity looks right for you, we are looking for candidates who have:

• Graduation or Post Graduation Degree in Any stream
• You are an expert & executed on respective channel platforms
• You are proficient in Microsoft Excel and Google Sheet
• Working knowledge in HubSpot, Smartly, 4C, Scibids, or third-party tools like Dataroma, Google Studio is an added advantage
• Experience managing multi-location media activation teams.
• Experience training and maintaining quality standards at scale.
• Experience providing service to local teams from a centralized location.
• Passion for everything digital, with an active interest and understanding of online advertising industry trends.
• Excellent communication skills, both verbal and written
• Possess a solution-oriented mindset and analytical skillset.
• Proactive, display exemplary leadership with a positive go-getter attitude.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

At WPP Media we are committed to building a business and culture that is inclusive, and we believe that having a workforce that represents the society we live in is key to our success.