CRM Manager

Spacedraft India; Chennai District; On-site; INR 8,00,000 - 12,00,000; Full time

Job summary

A leading construction company in Chennai is seeking a CRM Manager to enhance client relationships and drive lead generation. You will develop and implement CRM strategies, manage client engagement, and guide CRM executives. The ideal candidate has a degree in Business Administration and at least 5 years of experience in CRM. This role offers competitive compensation and growth opportunities.

Benefits

Competitive compensation

Performance-linked incentives

Qualifications

• Minimum 5 years of experience in CRM or Client Relations, preferably in construction or B2B services.
• Strong knowledge of CRM software.
• Excellent communication and interpersonal skills.

Responsibilities

• Generate 20 qualified leads per week through various channels.
• Develop CRM strategies to enhance client engagement.
• Conduct training on CRM usage and relationship handling.

Skills

CRM software knowledge

Excellent communication skills

Analytical mindset

Organizational skills

Team management

Education

Bachelor’s or Master’s degree in Business Administration, Marketing, or related field

Tools

Zoho CRM

Salesforce

Job description

Overview

As the CRM Manager at SpaceDraft, you will be at the forefront of nurturing high-value client relationships and ensuring exceptional customer journeys across all stages—from initial engagement to post-project follow-up. A key performance focus will be on generating 20 qualified leads per week, while improving client retention, increasing conversion ratios, and enhancing the overall CRM system effectiveness.

This role requires a strategic thinker, hands-on CRM operator, and an excellent communicator who thrives in a collaborative and fast-paced project-based environment.

Key Responsibilities

1. Lead Generation & Conversion (Target: 20 Qualified Leads / Week)

• Develop and implement lead generation campaigns through cold calling, referrals, inbound channels, and networking.
• Track weekly lead inflow and categorize into hot, warm, and cold stages.
• Ensure timely follow-ups and status updates on all generated leads.
• Monitor lead-to-client conversion and strategize to improve conversion percentage.
• Maintain a qualified lead funnel aligned with SpaceDrafts target industries and geographies.

2. CRM Strategy & Lifecycle Management

• Develop and manage CRM strategies to enhance client engagement, loyalty, and satisfaction.
• Design customer journey maps to align with sales, execution, and support cycles.
• Maintain and update client records with touchpoints, preferences, and communication history.
• Execute segmentation strategies for better personalization and retention.

3. Client Engagement & Relationship Building

• Plan and execute personalized outreach campaigns (email, WhatsApp, calls, events) to existing clients.
• Nurture repeat business and referrals by maintaining regular post-project contact.
• Gather and analyze client feedback to recommend service improvements.
• Organize client review meetings during and after project handover.

4. CRM Tools, Automation & Workflow Optimization

• Maintain and optimize the CRM platform (Zoho CRM / HubSpot / custom tools).
• Set up automated workflows, reminders, follow-ups, and alerts to ensure consistent client communication.
• Coordinate with IT or digital team to integrate CRM with lead generation tools, project tracking apps, or communication platforms.

5. Data Analysis & Reporting

• Track and report weekly CRM KPIs: Leads generated vs. target; Conversion ratio; Client satisfaction metrics; Retention and repeat business value.
• Prepare dashboards and monthly performance reports for the Director and Management.

6. Cross-Functional Coordination

• Coordinate with the Sales, Design, Tender, and Project teams to ensure seamless handover and status visibility of leads and clients.
• Participate in weekly internal meetings to provide client updates and contribute to strategic planning.
• Ensure alignment of client communication across all departments.

7. Team Management & Training

• Guide and mentor CRM executives and telecallers in CRM usage and relationship handling.
• Conduct periodic training on CRM updates, usage, follow-up etiquette, and client behavior analysis.
• Act as a bridge between management expectations and execution by the CRM team.

Key KPIs

• 20 Qualified Leads Generated per Week (mandatory)
• 80%+ CRM system data accuracy
• 100% Follow-up Closure on Hot and Warm Leads
• Increase in Repeat Business %
• Monthly Client Satisfaction Index (CSI) Reports
• Weekly CRM Reports Submission

Qualifications & Skills

• Bachelor’s or Master’s degree in Business Administration, Marketing, or related field
• Minimum 5 years of experience in CRM or Client Relations, preferably in construction, interiors, real estate, or B2B service industries
• Strong knowledge of CRM software (Zoho CRM, Salesforce, or similar)
• Excellent communication and interpersonal skills
• Analytical mindset with strategic planning abilities
• Strong organizational and multi-tasking skills

Why Join SpaceDraft?

• Work with one of South India’s fastest-growing turnkey interior and civil construction companies
• Collaborate with visionary clients and creative teams
• Play a critical role in revenue and relationship growth
• Competitive compensation and performance-linked incentives