Crm Executive

Cowberry Industries; Surat; On-site; INR 300,000 - 420,000; Full time

Job summary

Cowberry Industries in India’s Gujarat region is seeking a diligent Customer Engagement Associate to support BTL activation, manage existing customers, and onboard new ones. You will drive domestic market engagement, coordinate with Sales, Marketing, Operations, and other teams to ensure timely onboarding and activation campaigns.

The role emphasizes strong communication, regular follow-ups, and commitment to achieving customer engagement targets, with Sunday work as required by activation needs

Qualifications

• Must have good verbal and written communication skills.
• Willingness to work on Sundays as per business needs.
• Ability to build and maintain customer relationships and handle inquiries.
• Proactive follow-ups and coordination with internal teams.

Responsibilities

• Manage and maintain relationships with existing customers through regular calls and follow-ups.
• Onboard new customers and collect required information for onboarding.
• Support and execute BTL activation campaigns and coordinate with stakeholders.
• Maintain records of interactions, activations, and reports; meet targets.
• Provide timely reporting and updates to the reporting manager.

Skills

Telecalling

Customer handling

Communication skills

Relationship building

Coordination

Tools

CRM/ERP

MS Office/Google Workspace

Job description

Job Summary

To support and execute BTL (Below-the-Line) activation activities, manage existing customers, onboard new customers, and ensure effective customer engagement to drive business growth in domestic market.

Key Responsibilities

1. Customer Management

• Manage and maintain relationships with existing customers through regular telephonic communication.
• Make outbound calls to customers for follow-ups, product updates, offers, and business requirements.
• Understand customer requirements and coordinate with the concerned teams for timely resolution.
• Maintain proper records of customer interactions and follow-ups.
• Ensure a positive customer experience and encourage repeat business.

2. New Customer Onboarding

• Identify and connect with potential new customers.
• Explain the companys products and offerings to prospective customers.
• Follow up with leads and convert them into active customers.
• Collect required customer information and documentation for onboarding.
• Coordinate with internal teams to ensure smooth and timely customer onboarding.
• Maintain updated records of newly onboarded customers.

3. BTL Activation Activities

• Support and execute BTL activation campaigns as per business requirements.
• Coordinate with internal teams, vendors, and other stakeholders for activation activities.
• Assist in customer engagement activities, promotional campaigns, sampling, demonstrations, and other on-ground initiatives.
• Ensure proper execution of assigned activation activities within the given timelines.
• Track and report the outcomes of activation activities.

4. Reporting & Coordination

• Maintain daily/weekly records of calls, customer follow-ups, new onboardings, and activation activities.
• Share regular updates and reports with the reporting manager.
• Coordinate with Sales, Marketing, Operations, and other relevant departments as required.
• Achieve assigned customer management, onboarding, and activation targets.

5. Working Days & Weekly Off

• Sunday working will be applicable as per business requirements.
• The employee will be required to work on Sundays whenever business/activation requirements demand.
• Weekly Off will be provided as per the company-approved roster.

Required Skills

• Good verbal and written communication skills.
• Strong telecalling and customer-handling skills.
• Customer-oriented approach.
• Ability to build and maintain customer relationships.
• Good follow-up and coordination skills.
• Ability to work in a target-driven environment.
• Willingness to work on Sundays and flexible weekly offs as per business requirements.
• Basic knowledge of MS Office/Google Workspace and CRM/ERP systems will be an advantage.

Key Performance Indicators (KPIs)

• Number of customer calls and effective follow-ups.
• Customer retention and engagement.
• Number of new customers onboarded.
• Lead-to-customer conversion.
• Successful execution of BTL activation activities.
• Achievement of assigned business/activation targets.
• Timely reporting and data maintenance.