CRM Executive

Twenty Five South Realty; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Twenty Five South Realty in Mumbai is seeking a CRM Manager to optimize the customer lifecycle, drive revenue, and ensure timely recoveries. You will coordinate across Engineering, Design, Legal and Accounts, tracking payments in SAP/ERP and steering post‑sales activities to delight customers.

Ideal candidates have 4–10 years in real estate sales/CRM, an MBA or related degree, and strong communication skills. Meticulous data handling and cross‑functional collaboration are essential to success.

Qualifications

• Experience handling end-to-end customer lifecycle in real estate or sales.
• Strong data interpretation and MIS reporting.
• Excellent relationship-building and negotiation skills.
• Proficient in ERP/SAP modules used for sales and CRM.

Responsibilities

• Maintain excellent relationships with customers and update progress on their property.
• Manage customer lifecycle from sale to possession.
• Enhance customer experience throughout the project.
• Update payment progress in ERP/SAP (Sales & CRM).
• Coordinate with Engineering, Design, Legal and Accounts for project updates.
• Drive demand generation and inform customers pre/post milestones.
• Follow-up on submittals and payments with customers.
• Coordinate with financers for fund flow and utilization; update data.
• Address and manage escalated customer queries.

Skills

Customer lifecycle management

ERP/SAP experience

CRM & data analysis

Interdepartmental coordination

Education

MBA or related degree

Tools

SAP ERP

CRM software

Job description

Job Purpose

Manage and analyse customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and generating revenue for the company through timely recoveries .

Major Accountabilities

• Keep excellent relationship with the customers, build trust and confidence in the company by updating on the progress of their property and build one to one relationship
• Managing Customer Lifecycle from sale to possession of the customers property
• Enhance Customer Experience
• Updating the progress of payments a in ERP/ SAP (Sales & CRM Module).
• Internal co-ordination with Engineering, Design, Legal and Accounts dept. for getting updates on the project
• Demand generation on achieving milestones in construction and informing the customers pre and post demand generation
• Follow-up on submittals
• Collections/ Payment Follow Ups with Customer
• Drive post sales activity
• Coordinate with Financers for fund flow and fund utilization, maintain and update data as per internal strategies.
• Address and manage escalated customer queries

Key Performance Indicators

• Monitor and maximize customer lifetime value strategies.
• Plan & Monitor accurate and timely sales documentation - Eg Application forms, Allotment Letters, Agreement for Sale / Construction, Demand Notices, Sale Deeds,
• Tripartite Agreements/NOC for Banks
• To contribute to the overall standardization of data, formats and MIS
• To conceptualize & identify opportunities to create and implement customer delight

Education :

• Graduate/ Post Graduate/ MBA

Experience:

• Overall experience around 4- 10 Years of Experience in real estate Sales/CRM.