CRH - Axis Bank Relationship - Kolkata

Aditya Birla Sun Life Insurance; West Bengal; On-site; INR 3,000,000 - 5,500,000; Full time

Job summary

Birla Sun Life Insurance seeks a Circle Relationship Head Axis Bank to drive business across the Zone, leading a team and channel partners to achieve premium targets. The role focuses on relationship management, sales discipline, and process excellence within Axis Bank collaborations.

The incumbent will oversee 5–6 cluster managers and 50–75 frontline staff, ensuring product mix, persistency, and customer satisfaction while aligning with organizational goals.

Qualifications

• Job requires leadership of a sales team and channel partners.
• Targets driven role focusing on premium and revenue growth.

Responsibilities

• Drive business and achieve targets through the assigned region.
• Nurture and maintain channel-partner relationships for incremental growth.
• Supervise and support Sales Managers for smooth business processes.
• Ensure timely execution of sales and service activities with quality checks.

Job description

Job Title

Circle Relationship Head Axis Bank

Function

Axis Branch Banking

Department

Axis Channel

Reporting To

(Title)

Zone Relationship Head – Relationship Axis

Job Band

JB 9

Superior’s Superior

(Title)

Head – Relationship Axis

Unit

Birla Sun Life Insurance

Location

Zone Office

Business

Life Insurance

Date

1st August 2026

2-BAN.SL.1.1 BSLI – Confidential

Job Description

HayGroup ??

2

Job Purpose

Drive business and achieve targets through allocated region/area. Nurture and maintain the relationship with the channel partner for the incremental development of the business contributing by the relation and help/supervise them for the smooth function of the business process flow. Manage a team of Sales Managers to maintain the proper process of doing valued business for the organisation.

Dimensions

What are the areas (in quantitative terms) the job has an impact on?

Dimension Remarks

Manpower (Nos.)

5-6 Cluster managers depending on the regional spread Indirect – could range from 50 to 75 FLS ( 1 Cluster Manager * 10)

• Business Impact Xxx
• Target - (Individual )

Annualized Premium (AVG)– 50 to 70 Cr Complete accountability of the Sales Target of the Vertical which has a direct impact on the Relationship’s top-line target.

• Customer Complaints 0 Customer Complaints

At HDFC Customer Complaints are critical and hence every vertical head will look personally

Persistency

80% Premium Persistency 80% Policy Persistency Drive 13 month Rolling Premium Persistency

Job Context & Major Challenges

(What are the specific aspects of the job that provide a challenge to the jobholder in the context of the Unit/Zone?) Key Challenges for the role –

• High dependency on HDFC Bank relationships in Open Architecture scenario, where

they may have their own priorities so alignment is the key.

• Balancing between the process requirement and expectations of the Channel partners
• Principal Accountabilities

Accountability Supporting Actions Ensure achievement of Targets (Premium & Revenue) in order to contribute in overall growth of the company

Continuous interaction

as per RH / ZH's defined grid ) with the channel partners/Circle Heads of the Zone

Mapping all the key decision makers & build

2-BAN.SL.1.1 BSLI – Confidential

Job Description

3

review mechanism per mapping basis decided Intervals

• Aggressively downloading all the RnR activities

to be run by BSLI

• Innovative ways to download the R&R acti

Ensure smooth function of the sales and other processes in order to maximise business potential.

• Communicating any product changes, process

change or change in any rules and regulations (internal / IRDA) with the help of different training module.

• Supporting in the actual sales and service

aspects including sales calls, issuance and complaint handling

Relation Ship Management: Open Architecture

• To Handle Bank customers requirements with

the best services and products ranges

• To be equipped with insurance and Bank

Products knowledge

• To manage the relationship at all the levels to

have the desire out-puts.

Drive effective channel management

• Work with the channel partner to effectively

use R&R programs to drive desired behaviours

• Ensure efficient use of spent on Channel

Partners which helps in achieving the end objective.

Ensure achievement of desired levels of

• People Retention:10%
• Activisation of Teams:20%
• FYP ISSUED:50%
• NOPs:10%
• Product Mix: 10% (20%,Trad 50%: ULIP 40%: Protection 10%Monthly)
• 15% Business More than TATA Provide inputs for new products & Sales Pitch, basis an indepth understanding of Channel needs

• Identify training needs for the in-house and

• channel partner teams

• Position gaps / Vacancy to be filled within a

TAT of T+15 Days

• Identify innovative methods working with the

relationship to enhance penetration of the database

Ensure the right method of business acquisition in order get the profitable mix for the organisation

• Scrutinise the business on regular basis

• Maintain quality checks. Monitor Customer

Complaints and adhere to defined resolution

TATs - T + 72 Hrs

• Take necessary documented actions against defaulting employees on quality / conduct

2-BAN.SL.1.1 BSLI – Confidential

Job Description

4

parameters Persistency

• Regular MIS flow and Communication with

Channel Partners on T-30 Basis ( T Being the renewal date )

• Resolve queries as and when required to

ensure that renewal takes place on time

• Fortnightly renewal status review mechanism

to be followed internally

Building new business opportunities within the allocated area/relationships in order to maximise the productivity / Top Line

• Identify innovative methods working with the

relationship to enhance penetration of the database

• SM Review Mechanism to have 40% Activation

with 2 Case / Active @ 50K ATS to be focused

• Ensure Product Mix - Trad 50% : ULIP 40% :

Term 10%

• 15% Business More than TATA Provide inputs

for new products & Sales Pitch, basis an indepth understanding of Channel needs

• Identify training needs for the in-house and

channel partner team

• Job Purpose of Direct Reports

Sales Manager / Senior Sales Manager: To derive Insurance Business from assigned Relationship/Channel partner in an area or zone, to convince the relationship so they can convince their customer to invest in Birla Sunlife Insurance. To ensure all the pre and post sales support and services to the relationship as well as to the clients along with the team dedicated to the relationship. Ensure not only achieving the target but also to make sure there is a consistent growth in the business every quarter.

• Relationships (If Applicable)

Internal Frequency Nature TPD Support Team Training Manager HR Dept Customer Service Team Daily Weekly twice Weekly Daily Process, login and issuance related Training related Recruitment and other issue Follow up regarding service issue

2-BAN.SL.1.1 BSLI – Confidential

Job Description

5

• Relationships (If Applicable)

Client Service Team Daily Follow up regarding issuance

External Frequency Nature Bancassurance partner Client – prospect Daily Daily All issue Business and service

• Organizational Relationships (Separate Annexure to be Attached)

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