CRH - Axis Bank Relationship - Kolkata

Aditya Birla Sun Life Insurance; West Bengal; Sur place; INR 2 500 000 - 4 500 000; Plein temps

Résumé du poste

Aditya Birla Sun Life Insurance seeks a Circle Relationship Head Axis Bank to drive channel-led life insurance business across the Zone. You will nurture key bank relationships, supervise a team of sales managers, and ensure premium targets are met while maintaining service quality.

Strong experience in bancassurance, relationship management, and channel strategy is required. The role involves high accountability, cross-functional collaboration, and achieving aggressive growth targets in a

Qualifications

• Experience in managing bank-led distribution channels in life insurance.
• Strong relationship-building with channel partners and banks.
• Proven track record in leading sales teams to meet premium targets.

Responsabilités

• Drive business and achieve targets through allocated region.
• Nurture and supervise channel partners for smooth business processes.
• Manage a team of Sales Managers to ensure revenue and premium targets are met.
• Maintain relationships with Zone Heads and Circle Heads for alignment and growth.
• Ensure customer satisfaction and minimize complaints through effective issue resolution.

Connaissances

Relationship management

Channel management

Team leadership

Target achievement

Description du poste

Job Title
Circle Relationship Head Axis Bank
Function
Axis Branch Banking
Department
Axis Channel
Reporting To
(Title)
Zone Relationship Head – Relationship Axis
Job Band JB 9
Superior’s Superior
(Title)
Head – Relationship Axis
Unit
Birla Sun Life Insurance
Location
Zone Office
Business
Life Insurance
Date
1st August 2026
2-BAN.SL.1.1 BSLI – Confidential
Job DescriptionHayGroup ??
2

• Job Purpose

Drive business and achieve targets through allocated region/area. Nurture and maintain the relationship with the channel partner for the incremental development of the business contributing by the relation and help/supervise them for the smooth function of the business process flow. Manage a team of Sales Managers to maintain the proper process of doing valued business for the organisation.

• Dimensions

What are the areas (in quantitative terms) the job has an impact on?
Dimension Remarks

• Manpower (Nos.)

5-6 Cluster managers depending on the regional spread Indirect – could range from 50 to 75 FLS ( 1 Cluster Manager * 10)

• Business Impact Xxx
• Target - (Individual )

Annualized Premium (AVG)– 50 to 70 Cr Complete accountability of the Sales Target of the Vertical which has a direct impact on the Relationship’s top-line target.

• Customer Complaints 0 Customer Complaints

At HDFC Customer Complaints are critical and hence every vertical head will look personally

• Persistency

80% Premium Persistency 80% Policy Persistency Drive 13 month Rolling Premium Persistency

• Job Context & Major Challenges

(What are the specific aspects of the job that provide a challenge to the jobholder in the context of the Unit/Zone? Key Challenges for the role – High dependency on HDFC Bank relationships in Open Architecture scenario, where they may have their own priorities so alignment is the key.

• Balancing between the process requirement and expectations of the Channel partners
• Principal Accountabilities

Accountability Supporting Actions Ensure achievement of Targets (Premium & Revenue) in order to contribute in overall growth of the company Continuous interaction ( as per RH / ZH's defined grid ) with the channel partners/Circle Heads of the Zone Mapping all the key decision makers & build 2-BAN.SL.1.1 BSLI – Confidential
Job DescriptionHayGroup ??
3
review mechanism per mapping basis decided Intervals

• Aggressively downloading all the RnR activities

to be run by BSLI

• Innovative ways to download the R&R acti

Ensure smooth function of the sales and other processes in order to maximise business potential.

• Communicating any product changes, process

change or change in any rules and regulations (internal / IRDA) with the help of different training module.

• Supporting in the actual sales and service aspects including sales calls, issuance and complaint handling

Relation Ship Management: Open Architecture

• To Handle Bank customers requirements with the best services and products ranges
• To be equipped with insurance and Bank Products knowledge
• To manage the relationship at all the levels to have the desire out-puts.

Drive effective channel management

• Work with the channel partner to effectively use R&R programs to drive desired behaviours
• Ensure efficient use of spent on Channel Partners which helps in achieving the end objective.

• Ensure achievement of desired levels of
• People Retention:10%
• Activisation of Teams:20%
• FYP ISSUED:50%
• NOPs:10%
• Product Mix: 10% (20%,Trad 50%: ULIP 40%: Protection 10%Monthly)

• 15% Business More than TATA Provide inputs for new products & Sales Pitch, basis an indepth understanding of Channel needs

Identify training needs for the in-house and channel partner teams
Position gaps / Vacancy to be filled within a TAT of T+15 Days
Identify innovative methods working with the relationship to enhance penetration of the database
Ensure the right method of business acquisition in order get the profitable mix for the organisation
Scrutinise the business on regular basis
Maintain quality checks. Monitor Customer Complaints and adhere to defined resolution TATs - T + 72 Hrs
Take necessary documented actions against defaulting employees on quality / conduct
2-BAN.SL.1.1 BSLI – Confidential
Job DescriptionHayGroup ??
4
parameters Persistency

• Regular MIS flow and Communication with Channel Partners on T-30 Basis ( T Being the renewal date )
• Resolve queries as and when required to ensure that renewal takes place on time
• Fortnightly renewal status review mechanism to be followed internally

Building new business opportunities within the allocated area/relationships in order to maximise the productivity / Top Line

• Identify innovative methods working with the relationship to enhance penetration of the database

SM Review Mechanism to have 40% Activation with 2 Case / Active @ 50K ATS to be focused
Ensure Product Mix - Trad 50% : ULIP 40% : Term 10%
15% Business More than TATA Provide inputs for new products & Sales Pitch, basis an indepth understanding of Channel needs
Identify training needs for the in-house and channel partner team

• Job Purpose of Direct Reports

Sales Manager / Senior Sales Manager: To derive Insurance Business from assigned Relationship/Channel partner in an area or zone, to convince the relationship so they can convince their customer to invest in Birla Sunlife Insurance. To ensure all the pre and post sales support and services to the relationship as well as to the clients along with the team dedicated to the relationship. Ensure not only achieving the target but also to make sure there is a consistent growth in the business every quarter.

• Relationships (If Applicable)

Internal Frequency Nature
TPD Support Team
Training Manager
HR Dept
Customer Service Team
Daily
Weekly twice
Weekly
Daily
Process, login and issuance related
Training related
Recruitment and other issue
Follow up regarding service issue
2-BAN.SL.1.1 BSLI – Confidential
Job DescriptionHayGroup ??
5

• Relationships (If Applicable)

Client Service Team Daily Follow up regarding issuance
External Frequency Nature
Bancassurance partner
Client – prospect
Daily
Daily
All issue
Business and service

• Organizational Relationships (Separate Annexure to be Attached)

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