Creator/Writer(Creative Director – Copy)

OLIVER - APAC; Gurugram District; Hybrid; INR 1,500,000 - 2,500,000; Full time

Job summary

OLIVER in Gurgaon, India is hiring a Creator/Writer (Creative Director – Copy) to craft compelling social content and lead copy strategy for campaigns. You will shape content plans, work with partners and agencies, and guide end-to-end production across social, video, and paid formats.

You bring 6–10 years in marketing, deep copy skills, and a strong sense for social trends, with a proactive, innovative approach and comfort with AI-enabled tools.

Qualifications

• 6–10 years of experience in marketing, ideally social and digital.
• Strong copywriting and content development for social platforms.
• Experience coordinating with partners, agencies, and creators.

Responsibilities

• Create content for Google India’s social channels including moments, daily content, and campaigns.
• Plan campaigns, manage calendars, collaborate with partners, creators and agencies.
• Oversee creative delivery for always-on social content, short-form video, and paid social ads.
• Coordinate with global teams, ensuring input from cross-functional partners before campaigns.

Skills

Copywriting

Content planning

Social media

Stakeholder management

Campaign planning

Budget management

Agency management

Creative direction

AI awareness

Job description

Creator/Writer(Creative Director – Copy)

Gurgaon, India

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Creator /Writer (Creative Director – Copy)

About the role:

As an Creator/Writer at Google India, you'll be responsible for crafting compelling content for social media channels, including moments, daily content and campaigns. With a strong understanding of social media trends and marketing strategies, you'll develop and implement comprehensive content plans that drive engagement and brand awareness. Your expertise will be sought after by partners and agencies, and you'll work closely with them to bring creative ideas to life.

What you will be doing:

• Creating content for Google India’s social channels: for moments, every day content, and campaigns etc.
• Includes campaign planning, campaign strategy, calendar management, working with partners, creators and agencies to create the content
• Oversee creative delivery for always on social content, social first short form video, paid social ads and creator content.
• Manage internal stakeholders across global teams, ensuring great work is reported well and inputs are taken from cross functional teams before executing any campaign.
• Manage budgets across different work streams across the campaign lifecycle
• Oversee annual contracting and budgets with agencies and vendors

What you need to be great in this role:

• A strong eye for quality social content
• Organisational and multitasking skills
• Stakeholder management and collaboration
• Being resourceful, a self-starter and inherently innovative and creative in problem solving.
• Adept at brand and creative strategy
• Agency management
• 6-10 years of experience working in marketing: ideally social and digital
• A keen interest in and understanding of social, trends, marketing and how brands are built online
• A strong eye for quality social content
• Organisational and multitasking skills
• Copywriting skills and experience running social channels are a really big plus
• Being able to work with partners and agencies and bring an idea together
• Coming up with an idea, and producing it - end to end.
• Self-starter, content producer attitude
• Knowledge and awareness of the social media influencer ecosystem
• Understanding of reading data and working with the analytics team to implement insights as part of content strategy
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

#LI-Hybrid #LI-RO1

Our values shape everything we do:

Be Imaginative to push the boundaries of what's possible

Be always learningand listening to understand

Be actively pro-inclusive and anti-racist across our community, clients and creations

Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement.Candidate evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair, thoughtful, and equitable experience for every candidate.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.