Copywriter

OLIVER - North America; Mumbai City; On-site; INR 500,000 - 750,000; Full time

Job summary

OLIVER, part of the Brandtech Group, seeks a Copywriter in Mumbai to craft innovative digital content for leading beauty brands. You will align brand voice across briefs, research trends, and develop compelling stories for web and social channels.

You will also collaborate with creatives and clients, translating complex material into engaging narratives while leveraging data to inform creative decisions. The role emphasises storytelling and digital savviness in a fast-paced agency setting.

Qualifications

• 2+ years of strong experience writing for digital
• Background in a corporate or journalism environment
• Understanding of language and needs in writing for beauty brands
• Experience publishing through social media channels and content management systems
• Able to translate complex material into engaging stories for multiple mediums
• Confident presenting concepts to clients and team members

Responsibilities

• Write, research and conceptualise creative content for readership and sharing
• Write short and long form articles for digital/web
• Repurpose existing content for different uses
• Master a variety of brand voices
• Collaborate with clients to develop strong concepts from briefing to execution
• Set tone and drive creativity with the Creative Director and Data Strategists
• Stay aware of trending topics to identify content opportunities
• Coordinate with internal teams to gather input and validate content
• Ensure consistency and quality across all written content
• Present and articulate concepts to clients

Skills

Copywriting

Digital content

Brand voice

Storytelling

AI awareness

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Copywriter

Location: Mumbai, India

About the role:

Working in true collaboration with our client we have one goal in mind: ‘to be the leading agency partner for the development of stunning and effective needs based content and digital media campaigns’.

The brands are at the forefront of contemporary thinking, utilising in depth insight for digital strategy and content advertising. They are also dedicated to sustainability and foregrounding a brand purpose, which means the work we do with them requires working creative thinking into every brief, regardless of scale.

As a Copywriter you will be an integral part of the team. You will need to combine deep understanding of the trends and concerns inherent to the beauty industry with a varied skill set that will include copywriting, investigative research, script writing, conceptual thinking and content project planning. The role will primarily involve writing for digital/web: you’ll help brands fit their tone of voice to this landscape and advise on content that’ll powerfully connect with consumers. To do this you’ll need to be an expert storyteller able to find interesting and engaging ways of dramatizing subject matters, extremely digitally savvy.

You’ll also occasionally be asked to team up with other creatives to help conceptualise larger projects (I.E. videos, key visuals, social media campaigns). And due to the nature of OLIVER’s in-house agency model you’ll also need to be confident interacting directly with clients.

The role will support one of India’s leading beauty and cosmetics brands, working across its diverse product portfolio.

What you will be doing:

• Write, research and conceptualise creative, innovative content that brings readership and encourages sharing
• Write short and long form articles
• Repurpose existing content for different uses
• Master a variety of brand voices
• Work closely with clients to create strong concepts from initial briefing through to execution
• Set tone and drive creativity, working closely with the Creative Director-Copy (CD/ Account Director) and Data Strategists to ensure creative excellence
• Maintain a high awareness of relevant trending topics and news to identify content opportunities
• Be responsible for working with internal teams to gather input and validate the content
• Ensure consistency and quality across all written content
• Present and articulate concepts to clients

What you need to be great in this role:

• 2+years of strong experience writing for digital.
• A background in a corporate or journalism environment
• A thorough understanding of the language and needs inherent to writing for beauty brands
• Experience of publishing through social media channels and content management systems
• A powerful grasp of how content can play out across multiple mediums
• Able to use data and insight to inform creative
• A flair for words
• The ability to think conceptually when needed. Experience working as part of a traditional creative team (designer and copywriter) would be helpful
• Demonstrated ability to combine and translate complex material from different sources and contexts into stories and content that engage and resonate with target audiences
• Confident presenting and communicating clearly to other team members and clients.
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Our values shape everything we do:

Be **Ambitious** to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learningand listening to understand

Be **Results-focused** to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement. Candidate evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair, thoughtful, and equitable experience for every candidate.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

_OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle._