Creative Strategist

Vaibhav Global Limited; Jaipur; On-site; INR 2,600,000 - 4,200,000; Full time

Benefits offered by this job

Medical, dental, vision, and life保险

401(k) matching

Profit sharing

Paid time off and holidays

Disability coverage

Tuition support

Employee discounts

Job summary

Vaibhav Global Limited's Shop LC unit seeks a senior creative strategist to shape social-first content across Meta and other platforms. You will translate audience insights and brand priorities into compelling concepts, leading a team and collaborating with marketing, product, and sales to drive growth.

You’ll own creative strategy, develop campaigns, guide production from brief to final asset, and ensure execution aligns with brand standards while leveraging performance data to optimize

Qualifications

• 7+ years of experience in creative, social or digital content roles, including leadership of a social-focused team.
• A strong portfolio demonstrating social campaigns, particularly for Meta platforms.
• Solid understanding of social trends, visual storytelling, and platform-specific content.
• Experience leading creative teams or coordinating designers, copywriters, and video editors.
• Proficiency with Adobe Creative Suite and familiarity with social publishing tools.
• Ability to interpret campaign performance and use insights to guide creative decisions.
• Strong communication, collaboration, and project management skills.

Responsibilities

• Creative strategy — Develop a clear creative vision and social content strategy aligned with brand goals.
• Campaign concepts and storytelling — Lead platform-native concepts across video, graphics, animation, and social formats.
• Creative production and quality — Guide designers, copywriters, and editors from brief to final asset.
• Performance-led creative — Use results and insights to refine direction and improve engagement.
• Platform expertise — Keep up with Meta trends and translate changes into ideas.
• Cross-functional partnership — Work with marketing, product, and sales on priorities and stories.
• Brand stewardship — Maintain a consistent brand voice and visual identity.
• Team leadership — Coach and develop team members and support career growth.

Skills

Creative strategy

Social campaigns

Leadership

Communication

Project management

Team collaboration

Education

Bachelor's degree in Marketing, Graphic Design, or related field

Tools

Adobe Creative Suite

Social media publishing tools

Job description

Vaibhav Global Limited (VGL) is a leading electronic retailer of jewelry and lifestyle products. In FY 2023-24, VGL reported a turnover of ~$365 million and employs 4,000+ people globally, with 3,000+ based in Jaipur, India.

VGL reaches a broad audience through its TV, e-commerce, and digital retail platforms:

• Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence.
• TJC, UK – Reaches 27M+ homes through TV and digital platforms.
• Shop LC Germany – Broadcasts to 40M+ homes, expanding VGL’s European market presence.
• Ideal World (UK) – Acquired in 2023, a leading UK teleshopping & digital sales platform.
• Mindful Souls – Acquired in 2023, a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products.

Social Impact & ESG Initiatives

• Your Purchase Feeds… – VGL’s flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK.
• Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities.
• Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives.
• IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit.
• Assigned a ‘Combined ESG Rating 72 (Strong)’from ICRA ESG Ratings Limited

Talent & Culture

• Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture, enabling small, agile teams to drive innovation and ownership.
• Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence.
• GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China.

Recognition & Achievements

• Top Exporter Award – Honored by GJEPC for being India’s largest exporter of silver and colored gemstones.
• Operational Excellence – A strong track record in value-driven retail and customer‑centric growth.

The Role

We’re looking for a creative strategist to shape and elevate Shop LC’s social-first creative across Meta (Facebook and Instagram) and other major social platforms. You’ll turn audience insights, brand priorities, and platform trends into compelling creative concepts designed to capture attention, build engagement, and support business growth. This role combines creative vision with hands‑on performance thinking and team leadership, with direct visibility to Shop LC’s President.

What You’ll Own

• Creative strategy — Develop a clear creative vision and social content strategy aligned with Shop LC’s brand, audiences, and business goals.
• Campaign concepts and storytelling — Lead the development of fresh, platform-native concepts and campaigns across video, graphics, animation, and other social formats.
• Creative production and quality — Guide designers, copywriters, and video editors from brief to final asset, ensuring strong execution, consistency, and brand fit.
• Performance‑led creative — Use campaign results and audience insights to refine creative direction, test new approaches, and improve engagement and conversion.
• Platform expertise — Keep up with Meta and social platform trends, formats, algorithms, and best practices; translate relevant changes into actionable creative ideas.
• Cross‑functional partnership — Work closely with marketing, product, and sales teams to turn business priorities and product stories into effective social creative.
• Brand stewardship — Maintain a consistent, recognizable brand voice and visual identity across social channels.
• Team leadership — Coach and develop team members, set clear priorities, provide regular feedback, and support performance and career development.

What You Bring

• 7+ years of experience in creative, social, or digital content roles, including at least 3 years leading a social‑focused creative team.
• A strong portfolio demonstrating social campaigns and creative work, particularly for Meta platforms.
• A strong understanding of social trends, visual storytelling, creative strategy, and platform‑specific content.
• Experience leading creative teams or coordinating designers, copywriters, and video editors.
• Proficiency with Adobe Creative Suite and familiarity with social media management and publishing tools.
• The ability to interpret campaign performance and use insights to guide creative decisions.
• Strong communication, collaboration, project management, and leadership skills.
• A bachelor’s degree in Marketing, Graphic Design, or a related field.

Why Shop LC

• A high‑ownership role with direct visibility to senior leadership.
• The opportunity to shape creative strategy across a multi‑channel retail business.
• A collaborative, fast‑moving environment backed by a global organization.
• A purpose‑led culture focused on Delivering Joy and supporting children through the Your Purchase Feeds… program.
• Competitive benefits, including company-paid employee medical, dental, vision, and life insurance; 401(k) matching; profit sharing; paid time off and holidays; disability coverage; tuition support; and employee discounts.

Competitive benefits, including company-paid employee medical, dental, vision, and life insurance;

• 401(k) matching
• profit sharing
• paid time off and holidays
• disability coverage
• tuition support
• and employee discounts.

Shop LC is an equal opportunity employer.

We celebrate diversity and are committed to creating an inclusive environment for all employees.