Creative Producer

Brand Scale - Up Inc.; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Brand Scale - Up Inc. is seeking a Creative Video Producer who can translate a creative idea into a vivid on-screen experience.

The role sits at the intersection of strategy and video, translating brand strategy and ideas into social-first videos that are entertaining, distinctive and built to earn attention. You’ll collaborate with strategists, copywriters, cinematographers, editors and production teams from idea to final output, owning the creative quality throughout the process, and pushing

Qualifications

• 2–5 years of experience in video, filmmaking, advertising, social content or a related field.
• Strong understanding of visual storytelling and social-first content.
• Demonstrated ability to take an idea and turn it into a compelling video treatment.
• Strong creative judgment — you can quickly identify why a piece of content is or isn't working.
• A sharp understanding of hooks, pacing, storytelling, performance and visual engagement.
• Strong visual and cultural reference bank; you actively follow creators, advertising, film, entertainment, internet culture and emerging social formats.

Responsibilities

• Turn ideas into video by developing how it should come alive on screen.
• Develop creative treatments for Reels, Shorts, branded content, interviews, creator-led content, talking-head videos, films and other social-first formats.
• Define the narrative structure, visual treatment, setting, characters, performance, camera approach, pacing, sound and edit language.
• Create clear references and briefs to guide the production team to execute the idea accurately.
• Work with Cinematographers, Editors, Directors, Creators and production teams from pre-production through final delivery.
• Guide how the video should be shot, structured, performed, paced and edited.
• Review footage and rough cuts and give specific, actionable feedback.
• Identify what is not working and determine how to fix it across hook, storytelling, performance, visuals, pacing or payoff.
• Ensure the final video remains true to the original creative idea while improving through execution.
• Think social-first by considering hooks, retention, pacing, visual change, narrative tension, payoff and shareability.

Job description

We’re looking for a Creative Video Producer who can take a creative idea and make us see exactly how it should come alive on screen.

At BSUI, we believe in being Strategy Driven, Video First . This role sits at the intersection of the two — translating brand strategy and creative ideas into social-first videos that are entertaining, distinctive and built to earn attention.

You will work closely with Strategists, Copywriters, Cinematographers, Editors and production teams to take a video from idea → treatment → shoot → edit → final output .

You will own the creative quality of the video throughout the process .

About the Role

We’re looking for a Creative Video Producer who can take a creative idea and make us see exactly how it should come alive on screen.

At BSUI, we believe in being Strategy Driven, Video First . This role sits at the intersection of the two — translating brand strategy and creative ideas into social-first videos that are entertaining, distinctive and built to earn attention.

You will work closely with Strategists, Copywriters, Cinematographers, Editors and production teams to take a video from idea → treatment → shoot → edit → final output .

You will own the creative quality of the video throughout the process .

What You’ll Do

1. Turn ideas into video

• Take a creative idea or concept and develop how it should come alive on screen.
• Develop creative treatments for Reels, Shorts, branded content, interviews, creator-led content, talking-head videos, films and other social-first formats.
• Define the narrative structure, visual treatment, setting, characters, performance, camera approach, pacing, sound and edit language.
• Create clear references and briefs that allow the production team to execute the idea accurately.

2. Own creative execution

• Work closely with Cinematographers, Editors, Directors, Creators and production teams from pre-production through final delivery.
• Guide how the video should be shot, structured, performed, paced and edited.
• Review footage and rough cuts and give specific, actionable feedback.
• Identify what is not working and determine how to fix it — whether the issue is the hook, storytelling, performance, visuals, pacing, edit or payoff.
• Ensure the final video remains true to the original creative idea while becoming stronger through execution.

3. Think social-first

• Understand what makes people stop scrolling, continue watching and share content.
• Think deeply about hooks, retention, pacing, visual change, narrative tension, payoff and shareability.
• Adapt creative ideas to the behaviour and conventions of different platforms and formats.
• Know when a piece of content needs to be faster, funnier, more visual, more emotional or more disruptive.

4. Push creative standards

• Constantly explore new formats, storytelling techniques, visual languages and production approaches.
• Build and maintain a strong reference bank across advertising, film, creators, entertainment, internet culture and social media.
• Bring new creative references and ideas to the team rather than relying on familiar production templates.
• Challenge executions that feel generic, predictable or interchangeable with other brands.

5. Collaborate with the creative team

• Work with Strategists and Copywriters to understand the brand problem, audience and creative idea before developing the execution.
• Collaborate with Cinematographers and Editors to find the strongest visual and editorial expression of the idea.
• Help the wider team understand what makes an execution work creatively.
• Balance creative ambition with production realities, timelines and budgets.

What We’re Looking For

• 2–5 years of experience in video, filmmaking, advertising, social content, creative production or a related field.
• Strong understanding of visual storytelling and social-first content .
• Demonstrated ability to take an idea and turn it into a compelling video treatment.
• Strong creative judgment — you can quickly identify why a piece of content is or isn't working.
• A sharp understanding of hooks, pacing, storytelling, performance and visual engagement.
• Strong visual and cultural reference bank; you actively follow creators, advertising, film, entertainment, internet culture and emerging social formats.
• Comfortable working in a fast-paced agency environment with multiple brands and projects.
• Able to give clear, specific and actionable feedback to creative and production teams.
• Comfortable balancing creative ambition with practical production constraints.
• A portfolio that demonstrates creative thinking, not just production execution .

Stage Strategist Copywriter Creative Producer

Brand/

audience Problem Owns Contributes Understand

Content/ Creative

Territory Owns Contributes Contributes

Core Idea Owns Jointly Owns Jointly Challenges

Script Provides Strategic input Owns Shapes for Videos

Visual Treatment Input Input Owns

Shot Design Input Input Owns with DOP

Performance/ Direction Input Input Owns

Edit Input Input Owns Creatively

Final Video Approves Ensures Ides Owns Creative Execution

Strategically Survives