Creative Director

Elance Group; Lucknow; On-site; INR 335,000 - 446,000; Full time

Benefits offered by this job

New channel build

Creative freedom

Fast-paced environment

Growth opportunities

Job summary

Elance Group in Lucknow, Uttar Pradesh, seeks a Creative Director to lead the content strategy and execution for an upcoming YouTube channel. The role emphasizes long-form video content, documentaries, and YouTube Shorts, requiring strong storytelling and hands-on production experience.

You will oversee end-to-end content creation, ensure consistent brand voice, collaborate with video teams, and analyze metrics to drive growth and audience engagement on the platform.

Qualifications

• 4+ years of experience in content creation, filmmaking, or digital media.
• Proven experience in YouTube content strategy and audience retention techniques.
• Experience with long-form and short-form video formats.
• Hands-on video production and editing skills.
• Ability to lead creative teams and manage multiple projects.

Responsibilities

• Develop and execute the creative vision and content strategy for the YouTube channel.
• Conceptualise, script, and oversee production of long-form videos and documentaries.
• Create YouTube Shorts and short-form content.
• Lead end-to-end content creation: ideation, scripting, shooting, editing, publishing.
• Maintain brand voice, storytelling style, and visual identity across videos.
• Collaborate with videographers, editors, writers, and social teams.
• Analyze performance metrics and optimize content strategy.

Skills

Content creation

Filmmaking

Digital media

YouTube strategy

Narrative storytelling

Short-form content

SEO & retention

Scripting & storytelling

Video production & editing

Leadership

Tools

Adobe Premiere Pro

Final Cut Pro

Job description

Job Title: Creative Director – YouTube Channel

Location: Lucknow, Uttar Pradesh

Experience: 3+ Years

Salary: ₹30,000 – ₹40,000 per month

About the Role

We are looking for a dynamic and visionary Creative Director to lead the content strategy and execution for an upcoming YouTube channel. The ideal candidate will have a strong storytelling mindset and hands‑on experience in long‑form video content, documentaries, and YouTube Shorts, with a deep understanding of audience engagement and platform trends.

Key Responsibilities

• Develop and execute the creative vision and content strategy for the YouTube channel
• Conceptualise, script, and oversee production of:
• Long‑form videos
• Documentary‑style content
• YouTube Shorts & short‑form videos
• Lead end‑to‑end content creation: ideation scripting shooting editing publishing
• Ensure consistency in brand voice, storytelling style, and visual identity
• Collaborate with videographers, editors, writers, and social media teams
• Analyze performance metrics (views, watch time, retention) and optimize content strategy
• Stay updated with YouTube trends, algorithms, and audience behavior
• Drive innovation in storytelling formats and creative execution

Required Skills & Qualifications

• 4+ years of experience in content creation, filmmaking, or digital media
• Proven experience in:
• YouTube content strategy
• Documentary or narrative storytelling
• Short‑form content (Reels/Shorts)
• Strong understanding of YouTube algorithms, SEO, and audience retention techniques
• Excellent storytelling, scripting, and visual direction skills
• Hands‑on experience with video production and editing tools (Adobe Premiere Pro, Final Cut Pro, etc.)
• Ability to lead creative teams and manage multiple projects

Preferred Qualifications

• Experience working with YouTube channels or digital media startups
• Background in journalism, filmmaking, or mass communication
• Strong portfolio showcasing diverse video formats

What We Offer

• Opportunity to build and scale a new‑age YouTube channel from scratch
• Creative freedom to experiment with formats and storytelling
• Fast‑paced and collaborative work environment
• Competitive salary and growth opportunities