Creative Director

Refyne; Bengaluru Urban; On-site; INR 4,000,000 - 7,000,000; Full time

Benefits offered by this job

Salary access app

Health coverage

Ownership from day one

Free meals at office

Job summary

Refyne is seeking a Creative Director (Brand Design) to own the creative direction and brand systems across all Refyne entities. You will safeguard The Institutional Builder persona, guide visual identity, and lead design across marketing, investor relations and product touchpoints.

You will partner with founders and the CEO in a fast-paced, ambiguity-rich environment, building a scalable creative operating system and mentoring a growing design team in Bengaluru.

Qualifications

• 12+ years in brand, creative direction or design leadership.
• Portfolio showing range across brand systems, campaigns and investor/executive communications.
• Strong editorial instinct and ability to write headlines without outsourcing.

Responsibilities

• Own and evolve Refyne’s brand persona, voice, and guidelines across employer, employee and internal-facing communications.
• Lead design and copy for high-stakes decks, investor pitches and enterprise presentations.
• Direct campaigns across digital, print and offline channels for employer-facing and employee-facing audiences.
• Build, mentor and scale the design team with reusable processes and templates.

Skills

Brand direction

Design systems

Campaign creative

Investor comms

Editorial writing

Brand architecture

Leadership

Job description

JOB ROLE: Creative Director (Brand Design) Refyne's Brand Custodian

Location: Refyne HQ, Bengaluru (On-site) | Team: Marketing | Reports To: CMO

About Refyne

Refyne is building the financial infrastructure of Bharat's workforce.

What began as an earned wage access solution for India's largest employers has grown into a

full-spectrum financial platform spanning lending, insurance, savings and wealth. Refyne is

trusted by some of the country's most valuable companies to power the financial lives of their

people.

Today, Refyne has partnered with over 600+ top enterprises to bring fair, timely and responsible

financial services to more than 10 million employees across India, helping employers drive a

90%+ employee retention rate.

One platform. Every employer. Bharat's entire workforce.

As India's economy scales, Refyne is building the foundational layer that lets every employee,

across every workplace, access financial security with ease, convenience and dignity.

About the Role

We're looking for a Creative Director to own creative direction as a durable function at Refyne, a

high ownership category that spans brand identity, design systems, marketing creative and

communications across every entity and vertical under Refyne. You will be the custodian of "The

Institutional Builder", Refyne's core brand persona, ensuring it holds together whether it shows

up in an investor deck, an employer-facing landing page, a Townhall video or a state-government

partnership press release.

This is a builder's role. You'll set direction, but you'll also get into the work from reviewing decks

to briefing designers and making the call on what "on-brand" means when there's no precedent

yet.

How You’ll Make an Impact

Brand and Creative Direction

• Own and evolve Refyne’s brand persona and the voice, tone and persona guide, ensuring consistency across employer, employee and internal-facing communications.
• Maintain the brand architecture framework across Refyne Tech entities, including endorsement conventions for all products, entities connected to the parent brand.
• Set and enforce visual identity standards including typography, layout, colour and design systems across product, marketing (B2B and B2C) and investor-facing surfaces.

Marketing and Investor Creative

• Lead design and copy for high-stakes decks, including the investor or enterprise pitch deck, drawing on best-in-class references.
• Direct campaign creative for all channels (digital, print and offline), for both employer-facing and employee-facing audiences with a healthy mix of experimental and existing design playbook.
• Oversee video or internal branding creatives (e.g. company-wide product launch teasers) with end to end review including script, storyboard and final cut.

Communications and Content

• Direct creative for government and policy-facing content, such as state salary-advance scheme coverage, ensuring accuracy and institutional tone in both English and Hindi or any other relevant regional language.
• Work with senior leaders on narrative-driving research (e.g. workforce financial stress and productivity data, competitive PR analysis) and translate it into creative briefs for the team.

Team and Process

• Manage and mentor existing design team including Graphic Designer, Motion Designer, Copywriter and others. Develop and implement hiring process for team expansion (if required).
• Create and maintain a reusable creative operating system such as templates, checklists and a Gantt-style execution cadence, so creative output scales without diluting quality.
• Implement design automation systems for creatives for improved output efficiency.
• Build brand audit process along with maintaining all assets or creative inventory via a digital asset management.

What Makes You a Great Fit

• 12+ years in brand, creative direction or design leadership, ideally with exposure to fintech, B2B SaaS or regulated industries moving toward institutional scale.
• A portfolio that shows range such as brand systems, campaign creative and investor/executive communications.
• Strong editorial instinct, you can write and rewrite a headline yourself, not just brief someone else to.
• Experience building brand architecture for multi-entity or multi-brand organisations.
• Comfort working directly with founders and CEO in a fast-moving, ambiguity-heavy environment.
• Bonus: experience in Indian fintech, NBFC, insurance or wealth-tech, or familiarity with employer-benefit or payroll-adjacent products.

What You’ll Be Part Of

The Team: You'll join a high-performing marketing team that thrives on ownership and collaboration, working closely across all functions including but not limited to Founder’s Office,

Sales, Customer Success, Product Growth, HR and others.

The Platform: You will own the brand and its assets’ experience for a platform already embedded across 600+ organizations in India. Your goal is to ensure the essence of Refyne is maintained with all stakeholders through all possible touchpoints.

Perks at Refyne

• Access your salary, on your terms. Use the Refyne app to withdraw your earned salary whenever you need it.
• Comprehensive health coverage. Medical insurance for you and your loved ones, because your wellbeing comes first.
• Meaningful ownership from day one. Work in a flat organization where your ideas are heard and your contributions have real impact.
• Fuel for your best work. Enjoy complimentary breakfast, lunch and snacks at the office.

Why Join Refyne?

The companies driving India's growth understand that financially secure employees build stronger organisations and stronger economies. Refyne exists at that intersection: a single, trusted infrastructure that employers plug into and employees rely on, without friction or fragmentation.

Our solution helps workers cleanly bypass predatory debt traps to build real financial resilience, rather than simply pointing them toward financial products and stepping back. It's the financial backbone behind India Inc, built with the same permanence and scale with roads and utilities that move forward.

That ambition is backed by results: Refyne is growing at a rapid 4x year-on-year pace, is already profitable and ranks globally as the second-largest player by revenue in our space. The company is also backed by $106 million from top global investors including Tiger Global, DST Global and ICICI Bank. For employers, that means a partner with the credibility, scale and staying power to be trusted at the infrastructure level. For employees, it means one platform that grows with every stage of their financial life.