Creative Director

Scapia; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Scapia is seeking a Creative Lead to helm the full creative mandate for the brand, shaping visual identity and elevating communication across campaigns, product moments, and social formats. You will lead a high-performing, multidisciplinary team to deliver world-class narratives with wanderlust-inspired aesthetics.

You will partner with marketing, product, and category teams to translate briefs into elegant, emotionally resonant ideas, ensuring consistency and high craft across all touchpoints.

Qualifications

• 8-10 years of experience in brand creative, design, advertising, digital storytelling, or creative leadership roles.
• Ability to translate strategies and briefs into compelling creative narratives.
• Strong leadership, review, mentoring, and feedback capabilities.

Responsibilities

• Lead the Creative Mandate for Scapia across brand, marketing, social, and product communication.
• Develop strong creative routes, brand ideas, and campaign territories with cross-functional teams.
• Manage and mentor a multidisciplinary team across copy, design, video, and social creators.
• Build playbooks and best-in-class practices for visual storytelling and content creation.
• Review and refine creative output with a sharp eye for layout, typography, color, and pacing.

Skills

Brand creative

Creative leadership

Design thinking

Motion/video craft

Digital storytelling

Team leadership

Job description

Scapia! A co-branded credit card that’s out there to make travel happen for people, by converting their everyday expenses into travel experiences. We’re a bunch of passionate people who work together, brainstorm and debate with each other, and don’t stop until we’re but proud of our work. Customer delight tops everything else! We’ve worked hard to create an environment of honesty and passion that sets everyone up for success.

Role Overview

We are looking for a Creative Lead who will helm the full creative mandate for Scapia — shaping the brand’s visual world, elevating its communication craft, and inspiring a high-performing team of creatives.

This role demands:

• strong creative instinct
• the ability to translate ideas into high-quality creative output
• leadership across copy, video, social, and design
• and a deep desire to uplift and refine the brand’s creative standards across the board

You will partner across teams to bring alive brand narratives, campaigns, category stories, product moments, and social-first ideas with imagination and finesse.

You will be the guiding force ensuring Scapia’s creative identity is distinctive, consistent, aesthetic, and full of wanderlust.

Key Responsibilities

1. Lead the Creative Mandate for Scapia

• Drive the overall creative direction for brand, marketing, social, and product communication.
• Build and own Scapia’s creative principles, visual vocabulary, personality, and storytelling aesthetic.
• Ensure every narrative, design piece, and asset reflects the brand’s ambition and distinctiveness.

2. Bring Alive High-Impact Creative Concepts

• Develop strong creative routes, brand ideas, and campaign territories in partnership with marketing and category teams.
• Translate briefs into ideas that are modern, elegant, emotionally resonant, and crafted with finesse.
• Combine design thinking, visual craft, copy clarity, and narrative sharpness into compelling creative work.

3. Lead & Grow a Creative Team (8-10 Members)

• Manage and mentor a multidisciplinary team — copywriters, designers, video editors, and social creators.
• Build a culture of creativity, experimentation, high craft, and accountability.
• Guide junior and mid-level creatives with clarity, feedback, inspiration, and structure.
• Provide creative direction across brand campaigns, product launches, digital assets, videos, social content, and more.
• Ensure timely, high-quality execution with sharp judgment and hands-on creative involvement when needed.

5. Elevate the Creative Quotient of Scapia

• Raise the design, writing, video, and brand communication standards across the organization.
• Set benchmarks, build playbooks, and introduce best-in-class practices for visual storytelling and content creation.
• Push for originality, finesse, modern design language, and consistency across all creative outputs.

6. Craft Excellence — Design, Video, and Brand Communication

• Review and refine creative output with a deep eye for detail — layout, typography, colour, copy, transitions, edit rhythm, and narrative pacing.
• Build a recognisable, elevated creative identity for Scapia across all platforms and touchpoints.
• Ensure brand communication is sharp, simple, memorable, and aligned with our travel-first ethos.

What You’ll Need

• 8-10 years of experience in brand creative, design, advertising, digital storytelling, or creative leadership roles.
• Strong ability to think conceptually and visually — with proven experience bringing creative ideas to life.
• Exceptional design sensibility, communication flair, and taste.
• Experience leading creative teams across functions: copy, design, video, and social.
• Hands-on understanding of digital-first design, motion/video craft, and integrated brand communication.
• Ability to translate strategies and briefs into compelling creative narratives.
• Strong leadership, review, mentoring, and feedback capabilities.
• A passion for craft — detail-oriented, quality-obsessed, and aesthetically sharp.
• Comfort in a fast-moving, creative, high-autonomy environment.