Creative Content Writer

Jain Group Of Institutions; Bengaluru; On-site; INR 450,000 - 750,000; Full time

Job summary

Jain Group Of Institutions is seeking a Creative Content Writer to shape brand narratives and craft strategic content across platforms from Bengaluru. The role goes beyond writing to becoming a brand custodian who translates objectives into engaging campaigns and experiences.

You will collaborate with design and marketing teams, producing multi-format content and campaigns that reinforce the brand and drive audience engagement across digital and print channels.

Qualifications

• Minimum 1 year proven experience in brand-oriented content creation, marketing, or communications.
• Strong expertise in strategic storytelling, branding, and campaign conceptualisation.
• Excellent writing, editing, and creative ideation skills, with the ability to adapt tone for varied audiences.
• Sound understanding of SEO, social media strategy, and content distribution channels.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field

Responsibilities

• Shape and articulate the brand's voice, identity, and positioning through impactful narratives.
• Develop content strategies that reinforce brand values and enhance visibility across platforms.
• Translate organisational objectives into engaging communication campaigns that build long-term resonance.
• Conceptualise and craft high-quality written, visual, and multimedia content for diverse platforms.
• Collaborate with design and marketing teams to deliver cohesive, brand-aligned creative assets.
• Generate fresh, innovative ideas for campaigns, promotional material, and engagement initiatives.
• Develop and implement content marketing strategies that support brand campaigns and objectives.
• Align content plans with broader campaign goals to ensure consistency and impact.
• Create audience-specific content for digital, print, and experiential channels.
• Support campaign effectiveness through content that drives awareness, engagement, and brand affinity.
• Monitor content performance through KPIs such as engagement, reach, conversions, and SEO.
• Use insights to refine strategies for measurable impact and continuous improvement.
• Work with senior leadership, academics, and marketing teams to align brand communication.
• Liaise with external agencies, freelancers, and creative partners as required.
• Act as a brand ambassador maintaining tone, style, and storytelling standards across outputs.

Skills

Brand writing

Storytelling

Campaign concept

Editing

SEO basics

CMS

Analytics tools

Social media strategy

Multimedia content

Education

Bachelor's degree in Marketing, Communications, Journalism, or a related field

Tools

CMS

Analytics tools

Creative software

Job description

We are hiring for Communications team!

Job Title: Creative Content Writer

Location: 9th Block, Jayanagar, Bengaluru

Reports To: Executive - Head Communications

Job Type: Full time (on-site) Years of Experience: 1 to 6 years

Website: http://www.jgi.ac.in/

About Company

JAIN Group is a leading education provider and entrepreneurial hub, managing top institutions like Jain (Deemed-to-be University), JAIN College, and various initiatives in the fields of education, research, and innovation

Job Summary

We are seeking a strategic and imaginative content professional with expertise in storytelling, branding and campaign strategy. This role goes beyond content writing it requires a brand custodian who can craft narratives, build emotional connections and create meaningful experiences across multiple platforms

Brand Storytelling & Strategy

• Shape and articulate the brands voice, identity, and positioning through impactful narratives.
• Develop content strategies that reinforce brand values and enhance visibility across platforms.
• Translate organisational objectives into engaging communication campaigns that build long-term resonance.

Creative Development

• Conceptualise and craft high-quality written, visual, and multimedia content for diverse platforms.
• Collaborate with design and marketing teams to deliver cohesive, brand-aligned creative assets.
• Generate fresh, innovative ideas for campaigns, promotional material, and engagement initiatives.

Campaign & Content Execution

• Develop and implement content marketing strategies that support brand campaigns and organisational objectives.
• Align content plans with broader campaign goals to ensure consistency, impact, and resonance.
• Create audience-specific content tailored for digital, print, and experiential channels, ensuring it complements brand-led initiatives.
• Support campaign effectiveness through content that drives awareness, engagement, and long-term brand affinity

Analytics & Optimisation

• Monitor content performance through KPIs such as engagement, reach, conversions, and SEO.
• Use insights to refine strategies, ensuring measurable impact and continuous improvement.

Collaboration & Influence

• Work closely with senior leadership, academics, and marketing teams to align brand communication.
• Liaise with external agencies, freelancers, and creative partners where required.
• Act as a brand ambassador in maintaining tone, style, and storytelling standards across outputs.

Required Skills & Qualifications

Minimum 1 years proven experience in brand-oriented content creation, marketing, or communications.

Strong expertise in strategic storytelling, branding, and campaign conceptualisation.

Excellent writing, editing, and creative ideation skills, with the ability to adapt tone for varied audiences.

Sound understanding of SEO, social media strategy, and content distribution channels.

Bachelors degree in Marketing, Communications, Journalism, or a related field

Preferred Skills

Experience in managing brand campaigns or content strategies for established organisations.

Knowledge of content management systems (CMS), analytics tools, and creative software.

Exposure to working with cross-functional teams in education, corporate, or service sectors.

Ability to create multi-format content (blogs, campaigns, scripts, thought-leadership, video briefs).

Key Competencies

Creative Visionary Able to transform concepts into compelling brand narratives.

Strategic Thinker – Aligns content with brand strategy and organisational goals.

Innovative Problem-Solver – Brings originality and fresh perspectives to content and campaigns.

Collaborative Partner – Works effectively across teams and builds strong stakeholder relationships.

Results-Oriented – Focuses on measurable outcomes and optimised content performance.

Adaptability & Agility – Comfortable working in dynamic, fast-paced environments.