Creative Content Marketer (Freelance)

OBRIO; India; On-site; INR 670,000 - 1,339,000; Part time

Job summary

OBRIO in India is seeking a part-time freelance Creative Marketing Specialist to develop and execute video concepts for the Indian market, with the potential to grow into a full-time role. You will research new concepts for user acquisition, collaborate with the User Acquisition Manager to reach goals, and continually optimize creatives based on analytics, market trends and local dynamics.

Must currently be based in India, fluent in English and Hindi, and bring video production/editing

Qualifications

• Must be based in India
• Upper-Intermediate/Advanced English and Hindi required
• Preferably 1+ years in the creative marketing industry
• Knowledge of basic performance marketing metrics
• Experience with video format (production/editing/filming)
• Good understanding of local market trends
• Own equipment for work

Responsibilities

• Develop and execute creative video ideas for the Indian local market
• Research and implement new concepts for user acquisition
• Work closely with UAM to achieve goals
• Analyze the market and competitors to apply relevant solutions in creatives
• Continuously improve and scale creatives based on results and analytics

Skills

English (Upper-Intermediate)

Hindi

Video production/editing

Creative marketing experience

Performance marketing metrics

Market trends awareness

Own equipment for work

Job description

Location:

India — must currently be based in India

Format:

Ongoing part-time freelance work, with the potential to grow into a full-time role

The role

We are a product company behind Nebula, a spiritual wellness app with 70M+ users. India is one of our key markets.

Your tasks

• Developing and executing creative video ideas for the Indian local market
• Researching and implementing new concepts for user acquisition
• Working closely with UAM (User Acquisition Manager) to achieve goals
• Analyzing the market and competitors to quickly apply the most relevant solutions and practices in creatives
• Continuously improving and scaling creatives based on results and analytics

What You'll Need

• Currently based in India
• Upper Intermediate/Advanced English, as well as Hindi, is a must for us
• Preferably 1+ years of experience in the creative marketing industry
• Knowledge of basic performance marketing metrics
• Experience with video format (production/editing/filming, etc.)
• Good understanding of local market trends
• Own equipment for work

What We Value

You don't need to be a senior Creative Marketing Specialist. What matters most is that we can trust you to get the job done.

• Ownership — you complete tasks without being chased and flag blockers early
• Attention to detail — you report what actually happened, not assumptions
• Proactivity and engagement