Copywriter (Ads) Intern

Jar; Bengaluru; On-site; INR 650,000 - 900,000; Full time

Job summary

Jar is seeking a creative ad script writer to craft 15–45 second scripts for Meta, YouTube and programmatic ads to drive user acquisition in India. You’ll develop narratives, test variations, and iterate based on CTR, ROAS and conversion data.

You’ll work with video agencies and creators in a fast-paced Bengaluru team, translating fintech concepts into engaging stories while balancing performance marketing fundamentals.

Qualifications

• 1+ years of experience writing ad scripts or performance marketing copy for short-form videos.
• Strong grasp of hooks, retention, CTR and conversion storytelling.
• Ability to analyze top ads and distill winning patterns into original scripts.

Responsibilities

• Write engaging 15–45 second ad scripts for Meta, YouTube and programmatic placements.
• Research fintech ads to identify creative patterns and winning elements.
• Develop multiple script variations and hooks for different personas for Jar.
• Translate financial concepts into relatable, conversational storytelling.
• Collaborate with video agencies, editors and creators to Production-ready scripts.
• Analyze performance metrics and iterate scripts using A/B testing data.
• Build a library of effective script frameworks and messaging angles.

Skills

Ad script writing

Performance marketing

Script storytelling

Creative research

A/B testing analysis

Education

Bachelor's degree in Marketing/Communications

Tools

Google Docs

Notion

Trello

Meta Ad Library

YouTube Ads

Job description

About Us

Jar is India’s leading Daily Saving app that helps people build strong saving habits—one small step at a time. Our goal is to make saving simple, rewarding, and truly life-changing. Founded in 2021 by Misbah Ashraf and Nishchay AG, Jar is a Bengaluru-based startup with one simple belief: saving a little every day in 24K Digital Gold can truly transform your future.

Today, 20 million+ Indians trust Jar as their saving partner. With flexible saving options—Daily, Weekly, Monthly, and Instant Saving—we have made it easy for everyone to save in their own way and withdraw anytime. We are one of the leaders in UPI autopay transactions, crossing more than 1 million transactions per day. In 2023, we expanded our vision with Nek, our jewelry brand crafted to bring together luxury and affordability, it has since surpassed ₹100 crore in revenue.

We have a big dream of bringing “Har Ghar Sona”. Small, consistent savings are just the start. We’re here to walk alongside our users, helping Indians secure their financial future every step of the way.

Backed by Tiger Global Management, Arkam Ventures, and WEH Ventures, among others, we have raised $50 million+ in funding. In January 2025, we hit a huge milestone of becoming profitable. Now, we’re charging ahead, focused on sustainable growth and scaling impact.

And this is just the beginning!

What's the role?

You’ll craft high-impact ad scripts (15-45 seconds) for Meta, YouTube, and programmatic platforms that drive user acquisition. This is a creative-meets-analytical role where you’ll develop compelling narratives, analyze top-performing ads and iterate based on real performance data (CTR, ROAS, conversion rates).

What will be your responsibilities?

• Write engaging thumb-stopping scripts optimised for hooks, attention and conversion across Meta, YouTube and other social placements.
• Research and deconstruct top-performing fintech brands' ads to identify winning creative elements
• Develop multiple script variations and hooks targeting different personas for JAR
• Translate financial concepts into relatable, conversational storytelling
• Collaborate with video agencies, editors and creators/influencers to bring scripts to production
• Analyse performance metrics and iterate scripts based on A-B testing, CTR, ROAS and Play Thru rates.
• Build a library of best-performing script frameworks and messaging angles

What’s required from you?

• 1+ years of experience writing ad scripts, UGC content, or performance marketing copy for short-form platforms like Meta, YouTube
• Strong understanding of performance marketing fundamentals, including hooks, audience retention, CTR, and conversion-focused storytelling.
• Ability to research top-performing ads, identify winning creative patterns, and adapt them into original, high-converting scripts.
• Comfortable using performance data and campaign metrics to refine creatives through continuous testing and iteration.
• Excellent conversational writing skills with the ability to translate complex ideas into engaging, visually driven scripts.
• Self-driven, highly organized, and able to thrive in a fast-paced environment with quick turnaround times.
• Familiarity with tools like Google Docs, Notion/Trello, and research platforms such as Meta Ad Library, YouTube Ads
• Bonus if you have experience in advertising/creative agencies, content creation, filmmaking, or a strong understanding of consumer psychology and creative testing frameworks.

What makes us different?

We’re not just building a product - we’re shaping the future of savings in India. We seek people who bring passion, energy, and fresh ideas to help us make that happen. Experience matters, but we are a potential first organisation. We move fast, learn from our mistakes, and take bold risks to solve problems that haven’t been attempted before. If you’re excited about working in an environment where people inspire and truly support each other, you’ve found the right fit.

What do we stand for?

The five values that we live by :

Passion: At Jar, we strive to create an environment where people love what they do, are motivated and equipped to do their best work.

Equality: We bring diverse skills, ideas, and experiences to the table, supporting and challenging each other across teams to create something bigger than ourselves.

Growth: When our people grow, Jar grows. We create opportunities for learning, development, and meaningful impact.

Accountability: The core of our work ethic is taking ownership of our work, showing initiative, and having the freedom to ask questions.

Consistency: We believe in doing the right things consistently. Big change doesn’t happen overnight, it’s built one step at a time.

Join us and let’s build something amazing together!