Copywriter

OLIVER | The Brandtech Group; Mumbai; Vor Ort; INR 700.000 - 1.200.000; Vollzeit

Zusammenfassung

OLIVER, a part of The Brandtech Group, is seeking a full-time copywriter with 3+ years of advertising agency experience in hair/beauty or FMCG. You will craft ideas into campaigns for digital channels and brands.

Based in Mumbai, you will work on strategy, storytelling, and collaborative pitches with Business Development, helping shape creative solutions while embracing AI-assisted advertising.

Qualifikationen

• 3+ years of advertising/digital agency experience in hair/beauty or FMCG.
• Strong command of beauty brand language and audience-centric storytelling.
• Able to crack simple, fabulous ideas and transform them into compelling communications.
• Proven collaboration skills with cross-functional teams and client pitches.

Aufgaben

• Develop strategic, high-impact copy for digital campaigns and brands.
• Creative ideation and concept development for pitches and client briefs.
• Collaborate with Business Development to craft value-driven, creative presentations for pitches.
• Maintain brand voice and tone across multiple channels and campaigns.
• Stay informed on industry trends and AI-driven advertising approaches.

Kenntnisse

Copywriting

Advertising agency

Beauty brands

Digital campaigns

Ausbildung

Advertising/ Mass Comm degree

Tools

AI tools

Jobbeschreibung

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: C opywriter

About the role:

We are looking for a full-time copywriter with 3+ years of advertising agency experience in the hair/beauty category or FMCG. Someone who can crack simple yet fabulous ideas and transform them into great communication pieces for digital campaigns and brands.

What you will be doing:

• A strategic thinker, prolific writer and at the very core of it all, a storyteller – someone with a unique lens to look at the world and its actions.
• Socio-politically informed and up to date with pop culture.
• An avid consumer of all kinds of copy and content.
• Team management skills and accountability.
• Effectively planning creative solutions and aiding in the campaign strategy
• Collaborating with the Business Development department to develop and propose value added, creative interactive strategies and presentations for pitches to convert clients.
• Researching and monitoring Digital & New Media industry trends and competitor offerings to improve current offerings.
• Through proactive ideation, building client rapport and creative leadership.

What you need to be great in this role:

• 3-4 years of advertising / digital agency experience.
• A thorough understanding of the language and needs inherent to writing for beauty brands
• Someone who is passionate about beauty, lifestyle with a strong aesthetic sense
• Strong interpersonal, organizational, and problem-solving skills.
• An interest in what's going on in the world of integrated advertising, and a willingness to experiment with new approaches.
• Degree / Diploma in Visual Communication / Creative Writing / Advertising/ Mass Communication/ Media
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Our values shape everything we do:

Be Imaginative to push the boundaries of what’s possible

Be always learningand listening to understand

Be actively pro-inclusive and anti-racist across our community, clients and creations

Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement.Candidate evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair, thoughtful, and equitable experience for every candidate.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.