Coordinator, Marketing Operations

Comscore Technologies; Pune District; On-site; INR 550,000 - 850,000; Full time

Job summary

Comscore is seeking a Coordinator, Marketing Operations to support the day-to-day execution of digital marketing campaigns, marketing platforms and data workflows. This hands-on role offers opportunities to build expertise across marketing automation, website operations, campaign execution and analytics.

You will work with a U.S.-led team, publish content on Webflow, support webinars and events, manage marketing lists and reports, and help document processes to improve consistency and business

Qualifications

• Bachelor's degree or equivalent practical experience.
• 2-4 years experience in Marketing Operations or digital marketing.
• Experience with marketing automation platforms (Eloqua preferred).
• Strong Excel skills and data-driven mindset.

Responsibilities

• Execute email campaigns, landing pages, and related assets.
• Support Eloqua administration including lists, segmentation, imports, testing.
• Publish content on comscore.com using Webflow and manage events content.
• Produce recurring and ad-hoc marketing reports and support webinars.

Skills

Marketing operations

Digital marketing

Campaign execution

Analytics & reporting

Cross-functional teamwork

English communication

Education

Bachelor's degree in Marketing, Business, Communications or related field

Tools

Oracle Eloqua

Marketo

Salesforce Marketing Cloud

HubSpot

Webflow

SharePoint

Monday.com

Job description

About This Role:

Comscore is looking for a Coordinator, Marketing Operations to add execution capacity, depth and continuity to our global Marketing Operations team. Working closely with a U.S.-led team, this role will support the day-to-day execution of digital marketing campaigns, marketing platforms and data workflows, webinars and events, website publishing, reporting and other recurring operational processes.

The ideal candidate is highly organized, technically comfortable, detail-oriented and able to manage multiple priorities in a fast-moving environment. This is a hands-on role with opportunities to build expertise across marketing automation, website operations, campaign execution, analytics and other marketing technologies while developing broad knowledge of the team's core processes and providing dependable backup coverage.

What You’ll Do:

• Execute digital marketing campaigns, including building, QAing, scheduling and deploying emails, landing pages and related campaign assets.
• Support day-to-day administration and execution within Oracle Eloqua, including campaign setup, lists, segmentation, imports, testing and campaign-response processing.
• Publish and maintain content on comscore.com using Webflow, including routine updates to product and solution pages, Insights, events, webinars, downloads and other Marketing content.
• Support client-facing webinars, including registration setup, communications, Zoom administration, dry runs, recordings, follow-up and reporting.
• Create and manage marketing lists and audience segments and support ongoing database quality, contact preferences and data hygiene.
• Support lead and inquiry routing and other recurring Marketing Operations workflows.
• Produce recurring and ad-hoc reporting across email, website, webinars, campaigns and other Marketing activities.
• Support event and conference execution, including event pages, communications, registrations, materials, lead processing and post-event activities.
• Assist with the organization and maintenance of Marketing and Commercial resources within the company's SharePoint Marketing Resource Hub.
• Maintain assigned projects, tasks, deadlines and status in Monday.com and work within established Marketing Operations workflows.
• Document recurring processes and maintain operating procedures to improve consistency, cross-training and business continuity.
• Identify opportunities to simplify, standardize and automate recurring Marketing Operations activities.
• Collaborate with colleagues across Marketing, Sales, Product, Client Services and other functions to execute priorities and resolve operational issues.
• Develop broad working knowledge of core Marketing Operations processes to provide backup coverage and reduce single points of failure.

What You’ll Need:

• Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent practical experience.
• 2-4 years of experience in Marketing Operations, digital marketing, marketing automation or a related role.
• Experience with a marketing automation platform such as Oracle Eloqua, Marketo, Salesforce Marketing Cloud or HubSpot; Eloqua experience preferred.
• Experience with CRM systems; Salesforce experience preferred.
• Experience working with a content management system; Webflow experience is a plus.
• Experience building and executing email campaigns and managing marketing lists or audience segments.
• Strong proficiency with Microsoft Excel and comfort working with marketing data and reporting.
• Strong project-management and organizational skills with the ability to manage multiple priorities and deadlines.
• Excellent attention to detail and commitment to quality assurance.
• Strong written and verbal English communication skills.
• Ability to work effectively with colleagues across functions and time zones.
• Ability and willingness to maintain at least five hours of daily overlap with U.S. Eastern Time business hours.
• Curiosity, adaptability and willingness to learn new marketing technologies, systems and processes.

About Comscore:

AtComscore, we’re pioneering the future of cross-platform media measurement, arming organizations with the insights they need to make decisions with confidence. Central to this aim are our people who work together to simplify the complex on behalf of our clients & partners. Though our roles and skills are varied, we’re united by our commitment to five underlying values: Integrity, Velocity, Accountability, Teamwork, and Servant Leadership. If you’re motivated by big challenges and interested in helping some of the largest and most important media properties and brands navigate the future of media, we’d love to hear from you.

Comscore(NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights,Comscoreallows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale,Comscoreis the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more aboutComscore, please visit Comscore.com.

Comscore is committed to creating an inclusive culture, encouraging diversity.