Coordinator, Marketing Operations

comScore Technologies India Private Limited; Pune District; On-site; INR 450,000 - 650,000; Full time

Job summary

comScore Technologies India Private Limited is seeking a Coordinator, Marketing Operations to join its global marketing team in Pune. You will execute digital campaigns, support Eloqua workflows, publish content on Webflow, and help manage webinars and events with attention to detail and cross‑functional collaboration.

The role emphasizes hands‑on execution, data quality, reporting, and continuous process improvement, with exposure to marketing automation tools and platforms, while coordinating

Qualifications

• Bachelor's degree in Marketing, Business, or related field; or equivalent practical experience.
• 2–4 years of experience in Marketing Operations or related roles.
• Experience with Oracle Eloqua, Marketo, SFMC or HubSpot; Eloqua experience preferred.
• Experience with CRM systems; Salesforce experience preferred.
• Experience working with Webflow content management.
• Experience building and executing email campaigns and managing marketing lists or audience segments.
• Strong Excel skills and comfort with marketing data and reporting.
• Strong project-management and organizational skills; ability to handle multiple priorities.
• Excellent written and verbal English communication; cross-time zone collaboration.

Responsibilities

• Execute digital marketing campaigns, including emails, landing pages and related assets.
• Support Eloqua administration: setup, lists, segmentation, imports, testing and processing.
• Publish content on comscore.com using Webflow; update product, solutions pages, events and downloads.
• Support client webinars: registration, Zoom, dry runs, recordings, follow-up and reporting.
• Create and manage marketing lists and audience segments; ensure data quality and hygiene.
• Support lead routing and recurring Marketing Operations workflows.
• Produce recurring and ad-hoc reports across channels.
• Assist with event pages, registrations, materials and post-event activities.
• Maintain Marketing Resource Hub in SharePoint and track tasks in Monday.com.

Skills

Marketing operations

Campaign management

Email campaigns

Data reporting

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications or related field

Tools

Oracle Eloqua

Marketo

Salesforce Marketing Cloud

HubSpot

Webflow

Salesforce CRM

Job description

About This Role:

Comscore is looking for a Coordinator, Marketing Operations to add execution capacity, depth and continuity to our global Marketing Operations team. Working closely with a U.S.-led team, this role will support the day-to-day execution of digital marketing campaigns, marketing platforms and data workflows, webinars and events, website publishing, reporting and other recurring operational processes. The ideal candidate is highly organized, technically comfortable, detail-oriented and able to manage multiple priorities in a fast-moving environment. This is a hands-on role with opportunities to build expertise across marketing automation, website operations, campaign execution, analytics and other marketing technologies while developing broad knowledge of the team's core processes and providing dependable backup coverage.

What You’ll Do:

• Execute digital marketing campaigns, including building, QAing, scheduling and deploying emails, landing pages and related campaign assets.
• Support day-to-day administration and execution within Oracle Eloqua, including campaign setup, lists, segmentation, imports, testing and campaign-response processing.
• Publish and maintain content on comscore.com using Webflow, including routine updates to product and solution pages, Insights, events, webinars, downloads and other Marketing content.
• Support client-facing webinars, including registration setup, communications, Zoom administration, dry runs, recordings, follow-up and reporting.
• Create and manage marketing lists and audience segments and support ongoing database quality, contact preferences and data hygiene.
• Support lead and inquiry routing and other recurring Marketing Operations workflows.
• Produce recurring and ad-hoc reporting across email, website, webinars, campaigns and other Marketing activities.
• Support event and conference execution, including event pages, communications, registrations, materials, lead processing and post-event activities.
• Assist with the organization and maintenance of Marketing and Commercial resources within the company's SharePoint Marketing Resource Hub.
• Maintain assigned projects, tasks, deadlines and status in Monday.com and work within established Marketing Operations workflows.
• Document recurring processes and maintain operating procedures to improve consistency, cross-training and business continuity.
• Identify opportunities to simplify, standardize and automate recurring Marketing Operations activities.
• Collaborate with colleagues across Marketing, Sales, Product, Client Services and other functions to execute priorities and resolve operational issues.
• Develop broad working knowledge of core Marketing Operations processes to provide backup coverage and reduce single points of failure.

What You’ll Need:

• Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent practical experience.
• 2-4 years of experience in Marketing Operations, digital marketing, marketing automation or a related role.
• Experience with a marketing automation platform such as Oracle Eloqua, Marketo, Salesforce Marketing Cloud or HubSpot; Eloqua experience preferred.
• Experience with CRM systems; Salesforce experience preferred.
• Experience working with a content management system; Webflow experience is a plus.
• Experience building and executing email campaigns and managing marketing lists or audience segments.
• Strong proficiency with Microsoft Excel and comfort working with marketing data and reporting.
• Strong project-management and organizational skills with the ability to manage multiple priorities and deadlines.
• Excellent attention to detail and commitment to quality assurance.
• Strong written and verbal English communication skills.
• Ability to work effectively with colleagues across functions and time zones.
• Ability and willingness to maintain at least five hours of daily overlap with U.S. Eastern Time business hours.
• Curiosity, adaptability and willingness to learn new marketing technologies, systems and processes.

About Comscore:

At Comscore, we’re pioneering the future of cross-platform media measurement, arming organizations with the insights they need to make decisions with confidence. Central to this aim are our people who work together to simplify the complex on behalf of our clients & partners. Though our roles and skills are varied, we’re united by our commitment to five underlying values: Integrity, Velocity, Accountability, Teamwork, and Servant Leadership. If you’re motivated by big challenges and interested in helping some of the largest and most important media properties and brands navigate the future of media, we’d love to hear from you. Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com. Comscore is committed to creating an inclusive culture, encouraging diversity. *LI-SS1 Our Work Experience is the combination of everything that’s unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it’s our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference.