Conversion Rate Optimization (CRO) Specialist

Alaan; Bengaluru; Hybrid; INR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Equity

Travel allowances

Gym memberships

Hybrid culture

Job summary

Alaan is hiring a Conversion Rate Optimization (CRO) Specialist to join our Growth team in Bengaluru. You will analyze how visitors interact with our website, identify friction points, and design experiments to improve conversion rates from visitors to qualified leads and demos.

This hands-on role requires comfort with analytics tools, Webflow, HTML/CSS, and running A/B tests, with ownership of the CRO roadmap and close collaboration with Growth, Marketing, Design, and Development.

Qualifications

• Analytical thinker with comfort in website data, funnels, and patterns.
• 1–2 years of practical CRO experience optimizing digital user journeys.
• Ability to form hypotheses, design experiments, measure results, and learn from tests.
• Familiar with website analytics tools and independent performance investigation.
• Experience with Webflow and simple website changes is a plus.

Responsibilities

• Analyze website performance to understand visitor behavior and drop-offs.
• Identify friction across pages, CTAs, forms, and journeys to improve conversions.
• Build and run experiments, design A/B tests, and measure impact.
• Own the CRO roadmap, prioritize opportunities, and maintain a pipeline of improvements.
• Recommend changes to copy, layout, and user journeys to boost conversions.
• Collaborate with Growth, Marketing, Design, and Development to deploy improvements.
• Measure meaningful conversions such as qualified leads and demos.
• Document results and iterate based on learnings.

Skills

Analytical thinking

CRO experience

Experimentation mindset

Analytics tools

Webflow

HTML/CSS

Copywriting for conversion

Strong communicator

Ownership mindset

CRO-focused ambition

Tools

Webflow

A/B testing platforms

Heatmaps

Session recordings

HTML/CSS

Job description

About Alaan

Alaan is the Middle East’s first AI-powered spend management platform, built to help businesses save time and money.

Our all-in-one solution combines smart corporate cards, real-time expense tracking, AI-powered automation, seamless accounting integrations, and deep financial insights- designed to simplify finance operations and maximize control over company spend.

Founded in 2022, Alaan is already the trusted partner of over 3000 leading businesses across the UAE and KSA, including G42, Careem, McDonald’s, Tabby, Al Barari, Rove Hotels, Rivoli, and CarSwitch. Together, our customers have saved over AED 100 million with Alaan.

In just Four years, Alaan has been named to the Forbes Fintech 50 list, UAE Future 100 list, selected as an Endeavor company, and ranked the No. 1 spend management platform in EMEA by G2.

Alaan is also backed by Y Combinator and top global investors, including Peak XV (formerly Sequoia India), Y Combinator, 468 Capital, and 885 Capital, among others, and built by a world-class team with experience from McKinsey, BCG, Goldman Sachs, Careem, Rippling, and other high-growth companies. This creates an environment where employees learn from top-tier talent while building at startup speed.

We’re not just building software. We’re reimagining how finance works for modern businesses across the region.
*Alaan is a fintech company, not a bank. Business bank accounts are issued by Ruya.

About the Role

We’re looking for a Conversion Rate Optimization (CRO) Specialist to join our Growth team at Alaan.

We already have people visiting our website every day. Your job is to help us convert more of those visitors into qualified leads and demos.

You'll spend your time understanding how people interact with our website, where they're dropping off, why certain journeys aren't working, and what we can do to improve them.

This is a hands-on role where you'll use data, user behaviour insights, and experimentation to identify opportunities and turn them into actual website improvements. You'll work closely with our Growth, Marketing, Design, and Development teams to get things live and measure what works.

We're looking for someone who enjoys figuring things out independently, is comfortable getting into the details, and genuinely wants to build their career in CRO and website experimentation.

What you'll do

• Analyze website performance: Use website analytics tools to understand visitor behaviour, conversion funnels, and where people drop off.

• Identify conversion opportunities: Independently investigate friction across website pages, CTAs, forms, landing pages, and user journeys to understand what's stopping visitors from converting.

• Build and run experiments: Turn insights into hypotheses, design A/B tests and other experiments, and measure their impact on conversion.

• Own the CRO roadmap: Prioritize opportunities based on potential impact, effort, and business priorities. Build a continuous pipeline of improvements and experiments.

• Improve website experiences: Recommend and draft changes to website copy, messaging, page layouts, and user journeys to make it easier for visitors to take the next step.

• Drive execution: Work with Design, Marketing, Product, and Development to get improvements live. Be resourceful about unblocking yourself, including making simple website changes where possible.

• Measure what matters: Track CTA engagement, form completion, qualified leads, and downstream demo generation. Make sure we're improving meaningful conversions, not just clicks.

• Learn and iterate: Document experiment results, understand what worked and what didn't, and use those learnings to inform what we do next.

What we are looking for

We're looking for someone who has some hands-on CRO experience, enjoys working with data, and wants to get really good at understanding and improving website conversion.

• Analytical thinker: You're comfortable working with website data, understanding funnels, spotting patterns, and figuring out why something isn't working.

• CRO experience: You have 1–2 years of practical experience working on conversion optimization, website experiments, or improving digital user journeys.

• Experimentation mindset: You understand how to form hypotheses, design experiments, measure results, and learn from both successful and unsuccessful tests.

• Comfortable with tools: You've worked with analytics platforms like website analytics tools and can independently investigate website performance.

• Technically resourceful: You're familiar with website builders or CMS platforms like Webflow and are comfortable learning new tools or making straightforward website changes.

• Strong communicator: You can explain what the data is telling you, recommend solutions, and work with different teams to get things done.

• Ownership mindset: You don't wait for someone to tell you what to investigate. You proactively identify opportunities and take responsibility for driving them through to results.

• CRO-focused ambition: You genuinely want to grow as a CRO specialist and build deeper expertise in website analytics, experimentation, and conversion optimization.

Experience with Webflow, A/B testing platforms, heatmaps, session recordings, HTML/CSS, or conversion-focused copywriting is a big plus.

What's in it for you

• Contribute to building the Middle East’s most beloved fintech brand from the ground up
• Benefit from a role with significant ownership and accountability
• Thrive in a flexible hybrid culture with ample work-life balance
• Participate in exciting offsite events
• Competitive salary and equity
• Enjoy additional perks like travel allowances, gym memberships, and more