Content Writer in Mumbai

NEXT Labs; Mumbai; On-site; INR 400,000 - 600,000; Full time

Job summary

Next Labs in Mumbai, India, seeks a creative content writer to craft ASO and SEO-friendly content for apps and websites. You’ll edit others’ copy, analyze performance, and stay current with digital trends to boost organic growth.

The role requires fluent English, strong organizational skills, and the ability to multitask across projects while collaborating with account managers and leadership to maximize traffic and app installs.

Qualifications

• Creative content writer with originality and digital marketing passion.
• Fluent in English; strong written and spoken skills.
• Able to manage and communicate with teams; detail-oriented.
• Creative, highly organized, able to multitask and prioritize projects.
• Familiar with best practices in content creation.

Responsibilities

• Create original ASO & SEO-friendly content for websites and apps.
• Edit and proofread content written by others.
• Monitor and analyze content performance to optimize strategies.
• Stay updated with SEO trends and technologies.
• Create optimized app descriptions, titles, and subtitles with data-backed insights.
• Collaborate with account managers and leadership to maximize traffic.

Skills

Creative writing

Digital marketing

Fluent English

Content production

Organization & detail

Multitasking

Tools

Data.ai

Mobile Action

Keyword Planner

Google Trends

Job description

Key Responsibilities

• Create original and exciting content that is ASO & SEO-friendly for websites & apps
• Edit and proofread content written by other team members
• Monitor and analyze content performance to optimize content strategies
• Stay up-to-date with SEO best practices, digital trends, and technologies
• Create crisp, concise & high-quality 500+ word articles depending on the app's category
• Create optimized text for app descriptions (4000 characters), titles (30 characters), and subtitles (80 characters) with data backed by intelligence tools such as Data.ai, mobile action, keyword planner, Google Trends, etc.
• Work directly with account managers and top leadership to create content that could potentially generate maximum traffic to the client's app or website

Who Can Apply

• Creative content writer with an eye for creating original, imaginative, and compelling digital content
• Passionate about digital marketing
• Fluent in English (written and spoken) and has a creative flair for content production
• The successful candidate will be responsible for developing a range of high-quality content & should be able to manage & communicate with teams
• We are looking for someone who is creative, highly organized, and detail-oriented, with the ability to multitask and prioritize projects
• A successful content writer should have the skill to create engaging content and the knowledge to ensure it meets best practices

About Company: Next Labs is India's top app store optimization company. We are a team of marketers, growth hackers, content writers, and data nerds who believe in sustainable user acquisition through organic growth. Our mission is to increase app installs by ranking at the top for searches in Google Play and App Store. Next's data-driven approach has helped top apps like Dream11, CoinSwitch, MakeMyTrip, Nykaa & many more.