Content Writer in Mumbai

Next Labs; Maharashtra; On-site; INR 300,000 - 540,000; Full time

Job summary

Next Labs in Maharashtra, India is seeking a creative content writer focused on ASO and SEO for apps and websites. You will craft original, engaging content, optimize descriptions, titles and subtitles, and work with account managers to maximize traffic.

The role requires staying current with digital marketing trends, analyzing content performance, and coordinating with teams to deliver high-quality material across multiple projects.

Qualifications

• Creative content writer with ability to produce original, imaginative digital content
• Passionate about digital marketing and content performance
• Fluent in English (written and spoken) with creative content production flair
• Able to manage and communicate with cross-functional teams
• Creative, highly organized and detail-oriented with multitasking capability

Responsibilities

• Create original and exciting content that is ASO & SEO-friendly for websites & apps
• Edit and proofread content written by other team members
• Monitor and analyze content performance to optimize content strategies
• Stay up-to-date with SEO best practices, digital trends, and technologies
• Create crisp, concise & high-quality 500+ word articles depending on the app's category
• Create optimized text for app descriptions (4000 characters), titles (30 characters), and subtitles (80 characters) with data-backed insights

Skills

Content writing

Digital marketing

English fluency

Editing & proofreading

Content strategy

Tools

Data.ai

Mobile Action

Google Trends

Keyword Planner

Job description

Key Responsibilities

• Create original and exciting content that is ASO & SEO-friendly for websites & apps
• Edit and proofread content written by other team members
• Monitor and analyze content performance to optimize content strategies
• Stay up-to-date with SEO best practices, digital trends, and technologies
• Create crisp, concise & high-quality 500+ word articles depending on the app's category
• Create optimized text for app descriptions (4000 characters), titles (30 characters), and subtitles (80 characters) with data backed by intelligence tools such as Data.ai, mobile action, keyword planner, Google Trends, etc.
• Work directly with account managers and top leadership to create content that could potentially generate maximum traffic to the client's app or website

Who Can Apply

• Creative content writer with an eye for creating original, imaginative, and compelling digital content
• Passionate about digital marketing
• Fluent in English (written and spoken) and has a creative flair for content production
• The successful candidate will be responsible for developing a range of high-quality content & should be able to manage & communicate with teams
• We are looking for someone who is creative, highly organized, and detail-oriented, with the ability to multitask and prioritize projects
• A successful content writer should have the skill to create engaging content and the knowledge to ensure it meets best practices

About Company

Next Labs is India's top app store optimization company. We are a team of marketers, growth hackers, content writers, and data nerds who believe in sustainable user acquisition through organic growth. Our mission is to increase app installs by ranking at the top for searches in Google Play and App Store. Next's data-driven approach has helped top apps like Dream11, CoinSwitch, MakeMyTrip, Nykaa & many more.