Content Writer (1-2 years) / On-site

VMax Wellness; Coimbatore District; On-site; INR 3,50,000 - 6,00,000; Full time

Job summary

A health and wellness company in Coimbatore is seeking a creative Content Writer to develop engaging content across various platforms. You will research and create high-quality material, collaborate with the marketing team, and optimize content for SEO. Ideal candidates hold a relevant degree and have 1-2 years of writing experience. Passion for fitness and wellness is a plus.

Qualifications

• 1-2 years of experience in content writing or copywriting.
• Excellent command of English with strong writing and editing skills.
• Understanding of SEO best practices.

Responsibilities

• Research, write, and edit high-quality content for various platforms.
• Develop content strategies aligned with brand voice and marketing goals.
• Collaborate with marketing to create SEO-friendly articles.

Skills

Content writing

SEO

Social media

Copywriting

Editing

Research

Education

Bachelor's / master’s degree in relevant field

Job description

About The Company

VMax Wellness is a dynamic health and wellness company dedicated to empowering individuals to live healthier lives. We offer personalized fitness and nutrition plans tailored to individual needs, delivered by a passionate team of experts. Our mission is to positively impact one million lives by combating lifestyle diseases and promoting overall well-being. Excited and want to learn more? Visit our website, vmax.fit

Role Overview

We are looking for a creative and detail-oriented Content Writer to develop engaging, informative, and inspiring content in the wellness, fitness, and lifestyle domain. The role involves creating high-quality written material that connects with our target audience, builds brand presence, and supports marketing initiatives.

Key Responsibilities

• Research, write, and edit high-quality content for blogs, social media, newsletters, websites, and marketing campaigns.
• Develop content strategies aligned with brand voice, audience needs, and marketing goals.
• Collaborate with the marketing team to create SEO-friendly articles and campaigns that drive engagement and traffic.
• Create storytelling-driven content that resonates with mothers, covering fitness, wellness, nutrition, and lifestyle.
• Repurpose long-form content into short, engaging pieces for social media.
• Ensure accuracy, clarity, and consistency in all written materials.

Requirements

• Bachelor's / master’s degree in marketing, communications, journalism, English, or a related field.
• Required maximum 1-2 years of experience
• Proven experience as a content writer, copywriter, or similar role.
• Excellent writing, editing, and proofreading skills with a strong command of English.
• Understanding of SEO best practices and content optimization.
• Creativity to adapt tone and style for different formats (blogs, captions, newsletters, etc.).
• Passion for fitness, wellness, or women’s lifestyle content is a plus.
• Ability to meet deadlines and manage multiple assignments.

Skills: blogs, content writing, copywriting, newsletters, seo, social media