Content Writer

GreyB; Mohali; On-site; INR 400,000 - 800,000; Full time

Job summary

GreyB is seeking a content professional with deep food industry knowledge to craft research-driven content across blogs, LinkedIn, newsletters, and website copy.

You will translate complex nutrition and technology topics into clear, engaging writing, backed by credible sources. Collaborate with research and marketing teams to develop thought leadership content.

Qualifications

• Strong understanding and practical exposure to the food industry.
• Experience with food products, research, innovation, ingredients, or processes.
• Excellent ability to research, analyse, and communicate ideas through writing.
• A genuine interest in writing and storytelling.
• Ability to take complex information and make it clear, interesting, and relevant.
• Strong curiosity and willingness to explore topics beyond one's immediate area of expertise.

Responsibilities

• Research and write insightful content around the food industry, food technology, ingredients, innovations, and emerging trends.
• Translate complex technical and industry concepts into clear, engaging, and easy‑to‑understand content.
• Deep-dive into industry developments and conduct independent research using credible sources.
• Create content for blogs, articles, LinkedIn, newsletters, website content, and other marketing channels.
• Work closely with the research and marketing teams to develop thought‑leadership and industry‑focused content.
• Bring an expert lens to the content rather than simply summarizing information available online.
• Stay updated with developments across the broader food ecosystem.

Skills

Food industry knowledge

Research skills

Content writing

Storytelling

Analytical thinking

Tools

Credible sources

Job description

We are looking for someone with strong, hands‑on understanding of the food industry who can bring real industry knowledge into the content we create.

This role is for someone who has spent significant time working with, researching, or closely understanding food products, technologies, ingredients, processes, or innovations and now wants to channel that expertise into research‑driven content.

What You will Do

• Research and write insightful content around the food industry, food technology, ingredients, innovations, and emerging trends.
• Translate complex technical and industry concepts into clear, engaging, and easy‑to‑understand content.
• Deep-dive into industry developments and conduct independent research using credible sources.
• Create content for blogs, articles, LinkedIn, newsletters, website content, and other marketing channels.
• Work closely with the research and marketing teams to develop thought‑leadership and industry‑focused content.
• Bring an expert lens to the content rather than simply summarizing information available online.
• Stay updated with developments across the broader food ecosystem.

What We are Looking For

• Strong understanding and practical exposure to the food industry.
• Someone who has worked closely with food products, research, innovation, ingredients, processes, or industry developments.
• Excellent ability to research, analyse, and communicate ideas through writing.
• A genuine interest in writing and storytelling.
• Ability to take complex information and make it clear, interesting, and relevant.
• Strong curiosity and willingness to explore topics beyond one's immediate area of expertise.
• Someone who can bring depth, credibility, and an informed point of view to their writing.