Content Writer

MOTM Technologies; Kalyani Nagar; On-site; INR 4,50,000 - 6,75,000; Full time

Job summary

A dynamic content marketing firm in Kalyani Nagar is seeking a strategic content writer to create compelling and educational content across various platforms. The role involves collaborating with sales and marketing teams to influence business decisions and drive conversions. Ideal candidates will possess strong writing and storytelling skills, with an understanding of B2B buyer psychology. This position offers creative freedom and the potential for growth into a lead content strategist role.

Benefits

Opportunity for creative freedom

High-impact content visibility

Scope for growth into a lead content strategist role

Qualifications

• Strong storytelling skills that build trust while highlighting value.
• Ability to simplify complex ideas and write in a conversational tone.
• Understanding of B2B buyer psychology and the importance of ROI.

Responsibilities

• Write compelling content for landing pages, email campaigns, and more.
• Collaborate with various teams to ensure content drives action.
• Create educational content that resonates with decision-makers.

Skills

Content writing across formats

Strong grammar and clarity

Ability to write hooks and CTAs

Research and business understanding

Experience writing for service-based businesses

Job description

Overview

We are looking for a strategic content writer who can do much more than write fluff. We want someone who understands how businesses think, and can write content that educates, builds trust, and drives conversions.

This isn’t a role for churning out blogs. It’s for someone who can write to influence business decisions—whether through landing pages, email pitches, or sales enablement decks.

You’ll work closely with our founder, sales and marketing teams to craft content that communicates value, solves customer pain points, and supports our mission of helping businesses grow with clarity and confidence.

Key Responsibilities

• Write compelling content across a variety of formats including landing pages, email marketing campaigns, LinkedIn posts & DMs, WhatsApp outreach content, brochures, case studies, sales presentations, website copy and service pages, and short blogs or growth playbooks.
• Understand and write for different business segments (Startups, SMEs, Large Enterprises) with appropriate tone, depth, and messaging.
• Collaborate with sales, strategy, and design teams to ensure content drives action.
• Create content that positions us as a trusted growth partner, not just a service provider.
• Help shape offers and write content that can convert cold leads into warm conversations.
• Build educational and storytelling-led content that resonates with decision-makers (CEO, COO, VP Sales/Marketing).
• Simplify technical or complex offerings into clear and relatable narratives.

What We’re Looking For

• A writer who thinks like a marketer and strategist.
• Ability to simplify complex ideas and write in a conversational tone that’s still professional.
• Strong storytelling skills that build trust while highlighting value.
• Understanding of B2B buyer psychology and the importance of ROI in decision making.
• Capable of switching tones for different business types and stages—from a 3 Cr SME to a 300 Cr enterprise.
• Comfort working with feedback, iterations, and collaborative brainstorming.

Must-Have Skills

• Content writing across formats (email, website, LinkedIn, brochures)
• Strong grammar, clarity, flow, and formatting
• Ability to write with hooks, CTAs, and conversion principles
• Research and business understanding
• A clear sense of structure, headlines, and messaging
• Experience writing for service-based or consulting businesses

Bonus If You Have

• Experience writing for engineering, SaaS, or SME audiences
• Worked with founders or directly supported sales teams with content
• Used ChatGPT, Jasper, Surfer SEO, or other AI tools for content support
• Knowledge of storytelling frameworks, customer segmentation, or sales enablement writing

What You’ll Gain

• Opportunity to work directly with a fast-growing marketing and consulting brand
• High-impact content visibility — your work will directly influence revenue
• Creative freedom with strategic direction — no fluff, just focused communication
• Exposure to high-quality founders, sales thinkers, and product marketers
• Scope for growth into a lead content strategist role