Content Writer

Versa Forge LLP; India; On-site; INR 300,000 - 540,000; Full time

Job summary

VersaForge LLP is seeking a Content Writer who can craft web pages, blogs and landing pages with SEO awareness while preserving readability. You’ll shape copy for diverse clients across industries and continents, guiding readers toward action.

You will research topics, audiences and search intent, apply natural keyword usage, maintain a consistent brand voice, and collaborate with SEO specialists and designers to tie together messaging and visuals.

Qualifications

• Excellent English writing and editing ability.
• 2+ years of content writing or copywriting experience.
• Solid understanding of SEO copywriting and natural keyword use.
• Ability to research and write accurately across unfamiliar topics.
• Strong self-editing and reliable deadline discipline.

Responsibilities

• Write and edit web pages, blogs, landing pages and marketing copy across diverse clients.
• Research topics, target audiences and search intent before writing.
• Apply on-page SEO naturally - keywords, structure, headings - without hurting readability.
• Maintain a consistent, appropriate brand voice for each client.
• Collaborate with SEO specialists on briefs and with designers on layout and visuals.
• Rewrite and improve underperforming content to lift rankings and conversions.
• Self-edit to a high standard and deliver clean, publish-ready drafts on deadline.
• Ensure originality and factual accuracy in everything you produce.

Skills

English writing

Editing

SEO copywriting

Research

Deadline discipline

Job description

At VersaForge, content is where strategy meets the reader - and where a great deal of our client results actually happen. As a Content Writer, you write the words that get found in search and move real people to act: web pages, blogs, landing pages and campaign copy, across many industries and three continents.

This is SEO-aware writing that never sacrifices readability for keywords. You will research topics, audiences and search intent, then write content that ranks because it genuinely serves the reader - not because it is stuffed with phrases. You will apply on-page SEO naturally, structure content so both people and search engines understand it, and hold a consistent brand voice across very different clients, from dental practices and physiotherapy clinics to jewellery retailers and immigration lawyers.

A typical week is varied. You might write a set of service pages for a new client website, a blog post targeting a specific search intent, ad and landing-page copy for a campaign, and a rewrite of underperforming content to lift both rankings and conversions. You will work closely with SEO specialists (who bring the keyword and intent brief) and designers (who bring the visuals), and your words tie it all together.

We are looking for a genuinely strong writer who understands that content has a job to do. Anyone can fill a page; we need someone who can make a reader trust a business in the first two sentences and take action by the last. You should care about clarity, rhythm and persuasion - and be able to switch tone convincingly between a warm local clinic and a precise professional-services firm.

For a writer who wants their work measured by real outcomes rather than word count, and who wants to grow toward senior content or content-strategy roles, this is a place to do work that actually matters.

Responsibilities

• Write and edit web pages, blogs, landing pages and marketing copy across diverse clients.
• Research topics, target audiences and search intent before writing.
• Apply on-page SEO naturally - keywords, structure, headings - without hurting readability.
• Maintain a consistent, appropriate brand voice for each client.
• Collaborate with SEO specialists on briefs and with designers on layout and visuals.
• Rewrite and improve underperforming content to lift rankings and conversions.
• Self-edit to a high standard and deliver clean, publish-ready drafts on deadline.
• Ensure originality and factual accuracy in everything you produce.

Minimum qualifications

• Excellent English writing and editing ability.
• 2+ years of content writing or copywriting experience.
• Solid understanding of SEO copywriting and natural keyword use.
• Ability to research and write accurately across unfamiliar topics.
• Strong self-editing and reliable deadline discipline.

Preferred qualifications

• Experience writing for multiple industries or international (US/UK/Canada) audiences.
• Understanding of content funnels, CTAs and conversion-focused copy.
• Familiarity with readability standards, structure and on-page formatting.
• A portfolio of published work that ranked or converted.
• Comfort adapting tone across very different brands.