Content Writer

BML Munjal University; Delhi; On-site; INR 400,000 - 600,000; Full time

Job summary

BML Munjal University is seeking a seasoned Content Writer for its Marketing Team in the Admissions Department. The role focuses on creating clear marketing content across outreach and admission channels to boost student recruitment.

The candidate will collaborate with faculty, outreach teams, counsellors, designers and external agencies to move content from idea to execution and to drive engagement across digital and offline channels.

Qualifications

• 5+ years of experience in content writing, copywriting, content marketing, communications or a related field.
• Strong writing and editing skills.
• Experience working with multiple stakeholders and managing feedback from different teams.
• Experience in email marketing and CRM communication.

Responsibilities

• Maintain the University's content calendar and ensure timely delivery of assets.
• Write marketing copy across digital and offline channels (websites, landing pages, brochures, social media, emailers, ad campaigns).
• Develop campaign messaging, programme positioning and assets for different audiences.
• Edit and proofread content to ensure accuracy, consistency and quality.
• Follow up with stakeholders for inputs, reviews and approvals.
• Develop email campaigns across admissions funnel and nurture journeys.
• Write subject lines, email copy, CTAs and nurture journeys.
• Review campaign performance and use insights to improve content and communication.

Skills

Content writing

Copywriting

Content marketing

Communications

Editing

Email marketing

CRM communication

Education

Bachelor's or Master's in Journalism/Mass Communication/English

Job description

Position Title: Content Writer, Marketing Team

Experience: 5+ years

About the Role

We are looking for a strong Content Writer to join our Content Marketing team in the Admissions Department at BML Munjal University (a Hero Group initiative). The role involves developing clear marketing content across outreach and admission channels to boost student recruitment. The person will work closely with faculty, outreach teams, counsellors, designers and external agencies to take content from idea to execution.

Key Responsibilities

Content & Copywriting

• Maintain the University's content calendar and ensure timely delivery of assets.
• Write marketing copy across digital and offline channels, including websites, landing pages, brochures, social media, emailers, and ad campaigns.
• Develop campaign messaging, programme positioning and communication assets for different audiences.
• Edit and proofread content to ensure accuracy, consistency and quality.
• Follow up with stakeholders for periodic inputs, reviews and approvals.

Email Marketing & CRM Communication

• Develop email campaigns across the admissions and marketing funnel, from awareness to application to conversion.
• Write subject lines, email copy, CTAs and nurture journeys.
• Review campaign performance and use insights to improve content and communication.
• Nurture communication journeys for large and diverse database.

What We're Looking For:

• 5+ years of experience in content writing, copywriting, content marketing, communications or a related field.
• Strong writing and editing skills.
• Experience working with multiple stakeholders and managing feedback from different teams.
• Experience in email marketing and CRM communication.

CTC Offered:

4-6 LPA, depending on the candidate's overall experience and last drawn CTC.

Education

Bachelor's or Master's degree in Journalism, Mass Communication, English, or a related field.