Content Writer

GyanDhan; Dadri; On-site; INR 350,000 - 520,000; Full time

Job summary

GyanDhan is seeking an AI-savvy Content Writer to shape its voice across digital channels, focusing on education loans and study abroad content. You will research, write, and optimize content for SEO, using AI tools responsibly to enhance ideation and efficiency, while maintaining human depth and originality.

You will collaborate with SEO, design, product, and marketing teams to drive content strategy, track performance, and stay updated on industry trends.

Qualifications

• Exceptional command over written English with strong grammar, clarity, and storytelling ability.
• Solid understanding of SEO-driven content writing and search behavior.
• Comfort and curiosity in working with AI tools (for research, structuring, optimization, not replacement).
• Ability to think strategically, not just execute briefs.
• Strong editing and proofreading skills with attention to detail.
• Capability to manage multiple content formats and priorities simultaneously.
• Good communication and collaboration skills across teams.
• Self-driven, accountable, and comfortable working with minimal supervision.
• Proficiency in tools such as Google Docs, MS Word, Excel, PowerPoint, and basic content management systems.

Responsibilities

• Research and develop high-quality content on education loans, study abroad trends, financial literacy, and related domains using credible sources and data.
• Use AI tools responsibly for ideation, research support, optimization, and efficiency—while ensuring originality, depth, and human insight in final outputs.
• Understand user intent and audience mindset to create content that is relevant, empathetic, and action-oriented.
• Create diversified content formats, including: Website pages & landing pages, Blogs & long-form guides. SEO articles & pillar content, YouTube scripts & video content, Product descriptions & UX content etc.
• Implement SEO best practices including keyword research, search intent mapping, on-page optimization, internal linking, and content structuring for rankings.
• Edit, proofread, and refine content to ensure accuracy, clarity, tone consistency, and brand alignment.
• Collaborate with SEO, design, product, and marketing teams to plan and execute content strategies.
• Track content performance using analytics and insights to improve reach, engagement, and conversions.
• Stay updated on AI trends, content algorithms, SEO updates, and digital marketing best practices.
• Maintain a strong understanding of GyanDhan's brand voice, values, and target audience to ensure consistency in all written materials

Skills

English proficiency

SEO writing

AI tools familiarity

Strategic thinking

Editing & proofreading

Multi-format content

Cross-team collaboration

Self-motivation

MS Office & CMS

Tools

Google Docs

MS Word

MS Excel

PowerPoint

CMS basics

Job description

Location—Noida
Experience—1-5 years
Alternate Saturdays Off

About GyanDhan

GyanDhan is a fintech platform empowering students to pursue higher education by simplifying education loans and study abroad services. Through strong banking partnerships and a student-first approach, we enable seamless access to financing, guidance, and essential support throughout the study abroad journey.

About GyanDhan

GyanDhan is a fintech platform empowering students to pursue higher education by simplifying education loans and study abroad services. Through strong banking partnerships and a student-first approach, we enable seamless access to financing, guidance, and essential support throughout the study abroad journey.

Job Description

We are looking for a thoughtful, research-driven, and AI-savvy Content Writer who understands how content works across platforms, audiences, and search engines. This role goes beyond just writing, it requires strategic thinking, adaptability to AI-powered workflows, and the ability to create content that informs, engages, and converts.

You will play a key role in shaping GyanDhan’s voice across digital channels, strengthening our SEO presence, and positioning the brand as a trusted authority in education financing and study abroad.

Roles & Responsibilities

• Research and develop high-quality content on education loans, study abroad trends, financial literacy, and related domains using credible sources and data.
• Use AI tools responsibly for ideation, research support, optimization, and efficiency—while ensuring originality, depth, and human insight in final outputs.
• Understand user intent and audience mindset to create content that is relevant, empathetic, and action-oriented.
• Create diversified content formats, including: Website pages & landing pages, Blogs & long-form guides. SEO articles & pillar content, YouTube scripts & video content, Product descriptions & UX content etc.
• Implement SEO best practices including keyword research, search intent mapping, on-page optimization, internal linking, and content structuring for rankings.
• Edit, proofread, and refine content to ensure accuracy, clarity, tone consistency, and brand alignment.
• Collaborate with SEO, design, product, and marketing teams to plan and execute content strategies.
• Track content performance using analytics and insights to improve reach, engagement, and conversions.
• Stay updated on AI trends, content algorithms, SEO updates, and digital marketing best practices.
• Maintain a strong understanding of GyanDhan's brand voice, values, and target audience to ensure consistency in all written materials

Skills Required

• Exceptional command over written English with strong grammar, clarity, and storytelling ability.Solid understanding of SEO-driven content writing and search behavior.
• Comfort and curiosity in working with AI tools (for research, structuring, optimization, not replacement).
• Ability to think strategically, not just execute briefs.
• Strong editing and proofreading skills with attention to detail.
• Capability to manage multiple content formats and priorities simultaneously.
• Good communication and collaboration skills across teams.
• Self-driven, accountable, and comfortable working with minimal supervision.
• Proficiency in tools such as Google Docs, MS Word, Excel, PowerPoint, and basic content management systems.