Content Writer

Mee 2 Bee; Dadri; On-site; INR 450,000 - 650,000; Full time

Job summary

Mee 2 Bee seeks a content writer with 2–5 years of experience to produce well-researched, engaging articles across topics. You will conduct thorough research, edit, and tailor content to fit brand voice and channel requirements.

Responsibilities include developing content ideas, creating campaigns aligned with marketing goals, optimizing for SEO, and collaborating with clients to understand their content needs. Excellent written English is essential.

Qualifications

• Bachelor's degree in communications, marketing, English, journalism, or related field.
• Certification is an advantage but not essential.
• Experience as a social media content writer preferred.

Responsibilities

• Research industry topics to develop original content.
• Complete writing projects meeting deadlines and specs.
• Create content campaigns aligned with marketing objectives.
• Work with customers to understand content needs.
• Produce and customize content for all platforms.
• Perform online and on-the-ground primary research for blog posts, articles, guides, and other content.
• Analyze content performance metrics and apply insights to improve content ideas.
• Revise content on client request.
• Help maintain consistency with content style guides.
• Consult research on given topics.

Skills

Social media content writing

SEO knowledge

Keyword research

Analytics tools

Content marketing

Education

Bachelor's degree in Communications, Marketing, English, Journalism, or related field

Certification is an advantage

Tools

Google Analytics

Job description

Must have 2-5 Years of experience in Content Writing and should have conducted though research on industry-related topics, generating ideas for new content types and proofreading articles. Should be familiar with producing online content and have an eye for detail.

Job Profile

• Conducting in-depth research on industry-related topics in order to develop original content.
• Completing writing projects, meeting deadlines, and following content requirements in terms of style and project specifications.
• Create content campaigns that align with marketing objectives and company goals.
• Working with customers to understand their content needs
• Produce, edit & customize content for all platforms, including website, LinkedIn, Facebook, etc.
• Perform online and on-the-ground primary research for blog posts, articles, guides, and other content.
• Work with the marketing team to analyze content performance metrics, such as total attention time, click-through rate, and social following growth, and apply those insights to improve existing content and develop better content ideas for the future
• Revising content whenever clients request changes
• Helping creative style guides or suggesting changes to ensure content is consistent and clear.
• Consulting research on any given topic

Desired Candidate Profile

QUALIFICATIONS REQUISITE

• Bachelor's degree in Communications, Marketing, English, Journalism, or related field
• Any other certification is an advantage but not essential

TECHNICAL SKILLS REQUISITE

• Proven work experience as a Social Media content writer or similar role
• Hands-on experience using various social media platforms to advertise
• Good knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics)
• Familiarity with online paid advertising

BEHAVIOURAL SKILLS REQUISITE

• Strong initiative and with a positive attitude.
• Deep passion for Digital/Social Media and Marketing
• Analytical and problem-solving skills, self-starter, and be able to work independently.
• Ability to learn quickly, work in tight deadlines and adapt to change.
• Professional, organized, efficient and accurate.
• Tenacity, drive and the desire to succeed
• Resourceful and creative troubleshooting skills.
• Strong commitment to quality; and
• A well-developed sense of humour.
• Excellent written and spoken English