Content Writer

Joy Kingdom Software Services; Chengalpattu; On-site; INR 240,000 - 420,000; Full time

Job summary

Joy Kingdom Software Services is seeking a Junior Associate – Content & Customer Success to join the Sparkle Customer Success team in Chennai. The role is ideal for freshers or those with up to 1 year of experience, focusing on B2B content and customer communication.

You will create and improve B2B outbound content, research client businesses and target audiences, and continuously refine messaging based on campaign performance and feedback.

Qualifications

• Strong written English and good research skills.
• Ability to craft persuasive B2B emails and campaign copy.
• Attention to detail and ability to meet deadlines.
• Willingness to learn and adapt with feedback.

Responsibilities

• Create and refine B2B cold emails and campaign copy.
• Research client businesses, markets and audiences.
• Improve messaging based on campaign performance.
• Manage content across multiple client accounts.
• Analyze responses to improve future messaging.

Skills

Strong written English

Research skills

Curiosity

Communication skills

Time management

Education

Any relevant degree

Tools

AI writing tools

Web research tools

Job description

Experience: Freshers / 01 Year
Location: Chennai, India – On-site
Department: Revenue / Sparkle Customer Success
Employment Type: Full-Time

Role Overview

We are looking for a Junior Associate – Content & Customer Success to join our Sparkle Customer Success team. This role is ideal for freshers or candidates with up to 1 year of experience who have strong written English, curiosity, research skills, and an interest in B2B content and customer communication.

You will be responsible for creating and improving B2B outbound content, researching client businesses and target audiences, and continuously improving messaging based on campaign performance and feedback.

Key Responsibilities

1. B2B Content & Email Writing

• Create and refine persuasive B2B cold emails, subject lines, messaging, and campaign copy.
• Write content that encourages the right decision-makers to open, read, and respond.
• Ensure all messaging is clear, concise, professional, and relevant to the target audience.
• Improve existing content and templates to increase engagement and response rates.

2. Research & Audience Understanding

• Research each client's business, products, market, competitors, target audience, and customer pain points.
• Use publicly available information to understand the client's business and industry.
• Convert research insights into relevant and personalized messaging.
• Avoid generic messaging by understanding the specific needs of the target audience.

3. Reader-First & AI-Assisted Content Improvement

• Review every message from the recipient's perspective.
• Understand key questions such as:
  • Why should the recipient care?
  • What problem are we solving?
  • What value are we offering?
  • Why should the recipient respond?
• Review and improve AI-generated or tool-generated campaigns and templates.
• Ensure AI-assisted content is accurate, relevant, natural, and aligned with the campaign objective.

4. Client Account & Campaign Management

• Manage content and messaging requirements across multiple B2B client accounts.
• Ensure content requirements are completed within defined timelines and billing cycles.
• Track campaign progress and maintain accurate project records.
• Coordinate with Senior Associates and other relevant teams to ensure smooth campaign execution.
• Proactively identify and communicate any project risks or gaps.

5. Performance Analysis & Continuous Improvement

• Review campaign replies and responses to understand which messaging performs well.
• Identify areas where messaging can be improved.
• Incorporate feedback from Senior Associates and continuously improve writing quality.
• Be open to feedback and demonstrate a willingness to learn and adapt.
• Use campaign performance and audience responses to improve future messaging.

Quality & Delivery Standards

• Maintain high standards of written English and grammar.
• Ensure content is clear, concise, professional, and audience-focused.
• Follow campaign requirements and defined processes.
• Ensure messaging is deliverability-friendly.
• Meet assigned deadlines and productivity targets.
• Maintain accurate records and campaign updates.

What We Look For

• Excellent written and verbal communication skills.
• Strong command of English grammar, vocabulary, and sentence structure.
• Curiosity and willingness to learn.
• Strong research and web-searching skills.
• Ability to understand and write from the reader's perspective.
• Strong attention to detail.
• Ability to communicate ideas clearly and concisely.
• Ability to accept feedback and continuously improve.
• Good time management and ability to handle multiple assignments.

Educational Background

A background in any of the following is welcome but not mandatory:

• English
• Journalism
• Mass Communication
• Psychology
• Business Administration
• Marketing
• Any relevant degree

Good to Have

Experience or interest in any of the following will be an advantage:

• Persuasive writing
• Content writing
• Copywriting
• College publications
• Debates or public speaking
• Email outreach
• Sales copy
• B2B communication
• AI writing tools
• Marketing communication

Key Skills / Naukri Keywords

Content Writing, Copywriting, B2B Content, B2B Copywriting, Cold Email, Email Marketing, Email Outreach, Campaign Copy, Business Writing, Creative Writing, Research, Web Research, Market Research, Audience Research, Content Marketing, Marketing Communication, Lead Generation, Persuasive Writing, AI Tools, Customer Success, Communication Skills, English Writing, Proofreading, Editing, Email Copywriting