Content Writer

Bag2Bag Hotels & Homes; Bhopal; On-site; INR 350,000 - 550,000; Full time

Job summary

Bag2Bag Hotels & Homes in India’s travel sector seeks a skilled Content Writer in Bhopal to craft clear, engaging copy for the website, app, blogs, emails, and social media, aligned with brand voice and marketing objectives.

Day-to-day you will research travel topics, write and update property descriptions, create SEO-friendly web copy, and collaborate with marketing and product teams to support campaigns and new feature launches; you’ll also proofread for accuracy and consistency and maintain a

Qualifications

• Strong web content writing and ability to craft engaging copy.
• Content strategy and research to plan content.
• Proofreading to ensure error-free content.
• SEO best practices and travel/hospitality trends.
• Ability to collaborate with cross-functional teams and manage multiple projects.

Responsibilities

• Develop clear, engaging content for website, app, blogs, emails, and social media.
• Research travel and hospitality topics.
• Write and update property descriptions.
• Craft SEO-friendly web copy.
• Collaborate with marketing and product teams.
• Proofread and edit content for accuracy and consistency.
• Maintain a content calendar and timely delivery.

Skills

Web Content Writing

Content Strategy

Proofreading

Social Media Marketing

English Writing

SEO Best Practices

Education

Bachelor’s degree in Communications/Journalism/English/Marketing

Job description

Company Description Bag2Bag Hotels & Homes is India’s first online accommodation platform offering instant bookings across hotels, homestays, service apartments, resorts, cottages, villas, and more for stays ranging from a few hours to several weeks or months. Accessible through a mobile app and website, Bag2Bag enhances travel with options such as pre-booked food and beverages for a seamless, personalized experience. With a presence in 100+ cities and a network of over 10,000 properties, the company focuses on comfort, convenience, and affordability at scale. Its flexible business model caters to modern explorers, business travelers, and spontaneous adventurers, redefining how people travel across India.

Role Description This is a full-time, on-site Content Writer role based in Bhopal. The Content Writer will develop clear, engaging content for the Bag2Bag website, app, blogs, email campaigns, and social media, aligned with brand voice and marketing objectives. Day-to-day responsibilities include researching travel and hospitality topics, writing and updating property descriptions, crafting SEO-friendly web copy, and collaborating with marketing and product teams to support campaigns and new feature launches. The role also involves proofreading and editing content for accuracy and consistency, optimizing existing content for search engines and user experience, and maintaining a content calendar to ensure timely delivery of high-quality material.

Qualifications

• Candidates should possess strong Web Content Writing and Writing skills, with the ability to produce clear, concise, and engaging copy for digital platforms.
• Candidates should possess Content Strategy and Research skills to plan content, understand audience needs, and support data-driven storytelling.
• Candidates should possess solid Proofreading skills to ensure error-free, consistent, and on-brand content.
• Social media marketing exposure is a plus
• Excellent command of written English and strong attention to detail.
• Understanding of SEO best practices and digital content trends in travel or hospitality.
• Ability to collaborate with cross-functional teams and manage multiple projects and deadlines.
• Bachelor’s degree in Communications, Journalism, English, Marketing, or a related field preferred.
• Prior experience in content writing for travel, hospitality, or e-commerce platforms is an advantage.