Content Writer

Bag2Bag Hotels & Homes; Bhopal; On-site; INR 350,000 - 550,000; Full time

Job summary

Bag2Bag Hotels & Homes is seeking a dedicated Content Writer for our on-site role in Bhopal. You will craft clear, engaging content for our website, app, blogs, emails, and social media, ensuring consistency with brand voice and marketing goals.

You will research travel topics, optimize copy for search engines, and collaborate with marketing and product teams on campaigns and new feature launches. Attention to detail and strong English writing skills are essential.

Qualifications

• Strong web content writing ability for digital platforms that is clear, concise and engaging.
• Content strategy and research skills to plan content, understand audiences, and support data-driven storytelling.
• Proofreading to ensure error-free, on-brand content across channels.
• Exposure to social media marketing is a plus but not mandatory.
• Excellent command of written English with strong attention to detail.
• Understanding of SEO best practices and travel/hospitality content trends.

Responsibilities

• Research travel and hospitality topics to generate accurate, engaging copy.
• Write and update property descriptions, blogs, emails, and social content.
• Create SEO-friendly web copy aligned with brand voice and marketing objectives.
• Collaborate with marketing and product teams to support campaigns and features.
• Proofread and edit content for accuracy, consistency, and tone.
• Maintain a content calendar and ensure timely delivery of high-quality material.

Skills

Web content writing

Content strategy

Research

Proofreading

SEO best practices

Written English

Cross-functional collaboration

Deadline management

Education

Bachelor’s degree in Communications/Journalism/English/Marketing

Job description

Company Description

Bag2Bag Hotels & Homes is India’s first online accommodation platform offering instant bookings across hotels, homestays, service apartments, resorts, cottages, villas, and more for stays ranging from a few hours to several weeks or months. Accessible through a mobile app and website, Bag2Bag enhances travel with options such as pre-booked food and beverages for a seamless, personalized experience. With a presence in 100+ cities and a network of over 10,000 properties, the company focuses on comfort, convenience, and affordability at scale. Its flexible business model caters to modern explorers, business travelers, and spontaneous adventurers, redefining how people travel across India.

Role Description

This is a full-time, on-site Content Writer role based in Bhopal. The Content Writer will develop clear, engaging content for the Bag2Bag website, app, blogs, email campaigns, and social media, aligned with brand voice and marketing objectives. Day-to-day responsibilities include researching travel and hospitality topics, writing and updating property descriptions, crafting SEO-friendly web copy, and collaborating with marketing and product teams to support campaigns and new feature launches. The role also involves proofreading and editing content for accuracy and consistency, optimizing existing content for search engines and user experience, and maintaining a content calendar to ensure timely delivery of high-quality material.

Qualifications

• Candidates should possess strong Web Content Writing and Writing skills, with the ability to produce clear, concise, and engaging copy for digital platforms.
• Candidates should possess Content Strategy and Research skills to plan content, understand audience needs, and support data-driven storytelling.
• Candidates should possess solid Proofreading skills to ensure error‑free, consistent, and on‑brand content.
• Social media marketing exposure is a plus
• Excellent command of written English and strong attention to detail.
• Understanding of SEO best practices and digital content trends in travel or hospitality.
• Ability to collaborate with cross‑functional teams and manage multiple projects and deadlines.
• Bachelor’s degree in Communications, Journalism, English, Marketing, or a related field preferred.
• Prior experience in content writing for travel, hospitality, or e‑commerce platforms is an advantage.