Content Strategist - Performance Marketing

1 Club; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

1% Club in Mumbai is seeking a Content Strategist who blends creativity with data. You will own the content engine behind paid acquisition: ad concepts, hooks, scripts, landing page copy, and creative testing. Your work will be evaluated by CTR, CPA, conversion rate, and ROAS, not just aesthetics.

You’ll collaborate with performance marketing, design, video, and product teams to translate audience insights into scalable creatives that drive growth.

Qualifications

• 3–5 years in content, copywriting, or creative strategy.
• Portfolio of ads, scripts, or landing pages with metrics.
• Strong grasp of direct-response principles: hooks, pain points, offers.

Responsibilities

• Own creative strategy for paid channels (Meta, Google, YouTube, etc.).
• Write high-converting ad copy and video scripts across formats.
• Run structured creative testing and feed learnings to next rounds.
• Develop messaging frameworks for different audience segments.
• Write and optimize landing pages with A/B testing to improve conversion.
• Mine insights from reviews, conversations, and ads to find new angles.
• Brief and collaborate with designers and creators; provide actionable feedback.
• Track creative fatigue and maintain a pipeline of fresh concepts.

Skills

Content strategy

Copywriting

Performance marketing support

Ad concepts

A/B testing

Tools

Canva

CapCut

Figma

AI copy tools

Job description

About Us:

1% Club is an education-led fintech platform that helps people make smarter decisions with their money.

Founded by Sharan Hegde and Raghav Gupta, 1% Club was built on a core belief: financial literacy is the first step to financial independence. That belief built India's most trusted personal finance education brand, and has since evolved into a fintech platform with an app that helps users invest, plan, and manage their money in one place, powered by AI.

Company Snapshot

Headquarters: Mumbai, India

Team Size: 200+

Backed by Gruhas (Nikhil Kamath)

What We Do

Financial Education

7L+ learners across personal finance, taxation, insurance, credit cards, and investing through live masterclasses and a subscription-based membership.

Fintech Services

The 1% Club app is built to replace the traditional bank RM with something smarter, faster, and always available. It combines an AI finance copilot with a curated set of financial products, including mutual fund baskets, fixed deposits, and stock baskets, with plans to solve for credit cards, taxation, insurance, and loans over time. For users who want deeper guidance, the app offers Personal CFO, a premium SEBI-registered advisory service for end-to-end financial planning. Insurance advisory is handled through Pillow, an independent vertical focused on transparent, long-term protection.

Compliance & Governance

1% Club operates under:

• SEBI-registered Investment Advisor (RIA) license
• SEBI-registered Research Analyst (RA) license

Trust is the foundation. Compliance is how we protect it.

The Road Ahead

Build the simplest, smartest way for Indians to manage their money, end to end, in one app. The modern replacement for your bank RM.

Come build it with us.

About the Role

We're looking for a Content Strategist who lives at the intersection of creative and data. You'll own the content engine behind our paid acquisition: ad concepts, hooks, scripts, landing page copy, and creative testing. Your work will be measured by CTR, CPA, conversion rate, and ROAS, not just by how good it looks.

You'll work closely with the performance marketing, design, video, and product teams to turn audience insights into creatives that scale.

What You'll Do

• Own creative strategy for paid channels (Meta, Google, YouTube, and others). Build a monthly creative roadmap aligned with acquisition goals and funnel stages.

• Write high-converting ad copy and video scripts across formats: static, carousel, UGC-style, short-form video, and search ads.

• Run structured creative testing. Design hypotheses around hooks, angles, formats, and CTAs. Analyze results with the performance team and feed the learnings into the next round.

• Develop messaging frameworks for different audience segments, personas, and funnel stages (cold, warm, retargeting).

• Write and optimize landing pages in collaboration with product and design, including headlines, value propositions, social proof, and CTAs, with A/B testing to improve conversion.

• Mine insights from customer reviews, sales and support conversations, community feedback, and competitor ads to find new angles.

• Brief and collaborate with designers, video editors, and creators. Write clear creative briefs and give actionable feedback.

• Track creative fatigue and keep a steady pipeline of fresh concepts so winning campaigns can scale.

• Maintain a creative learning library that documents what works, what doesn't, and why.

What We're Looking For

• 3-5 years in content, copywriting, or creative strategy, with at least 2 years supporting performance marketing or growth teams

• A portfolio of ads, scripts, or landing pages, with the metrics they drove

• Strong grasp of direct-response principles: hooks, pain points, offers, objection handling, urgency

• Comfort reading ad dashboards (Meta Ads Manager, Google Ads) and interpreting metrics like CTR, hook rate, hold rate, CPA, CVR, and ROAS

• Experience running and learning from creative A/B tests

• Excellent writing in English; [Hindi/Hinglish/regional language] is a strong plus

• Ability to move fast, ship many iterations, and let data kill ideas you love

Nice-to-haves

• Familiarity with UGC and creator-led ad production

• Basic understanding of attribution, funnels, and conversion tracking

• Hands-on experience with tools like Canva, CapCut, Figma, or AI copy and creative tools

• Understanding of platform ad policies, especially for regulated categories

How Success Is Measured

• Creative win rate: the share of new concepts that beat the control

• Improvement in CTR, CPA, and ROAS on campaigns you own

• Landing page conversion rate uplift

• Volume and velocity of tested creatives per month

• Quality of documented learnings that shape future strategy