Content Strategist

Position:Content Strategist

Industry:Jewelry Retail / Luxury Goods

Location:Vesu, Surat

Employment Type:Full-time

Role Overview:

We are seeking a creative and strategicContent Strategistto develop compelling, high-quality content for our jewelry brand. This role involves crafting engaging storytelling, optimizing content for digital platforms, and driving brand awareness through strategic content planning. The ideal candidate will have a deep understanding of the luxury jewelry market, customer behavior, and digital marketing trends.

Key Responsibilities:1. Content Strategy & Planning:

• Develop and execute a content strategy aligned with brand goals, audience interests, and industry trends.
• Plan content calendars for digital channels, including websites, social media, blogs, email campaigns, and advertisements.
• Ensure brand messaging, tone, and storytelling are consistent across all platforms.

2. Content Creation & Management:

• Write, edit, and oversee high-quality content, including product descriptions, blog articles, social media posts, and email marketing campaigns.
• Collaborate with designers, photographers, and videographers to create visually appealing multimedia content.
• Optimize content for SEO, increasing organic reach and search engine rankings.

3. Digital Marketing & Social Media:

• Develop compelling social media content strategies to engage and grow audiences.
• Monitor social media trends, engagement metrics, and customer feedback to refine content.
• Work closely with influencers, brand ambassadors, and PR teams for collaborations and campaigns.

4. Brand Storytelling & Product Marketing:

• Craft engaging brand narratives that resonate with customers and highlight the craftsmanship, heritage, and uniqueness of jewelry collections.
• Develop product-focused content that showcases materials, gemstones, and craftsmanship techniques.

5. Performance Analysis & Optimization:

• Track and analyze content performance using tools like Google Analytics, SEMrush, and social media insights.
• Adjust strategies based on data-driven insights to enhance engagement and conversions.
• Conduct competitor analysis to stay ahead in content marketing trends.

Key Skills & Qualifications:

?Experience:3+ years in content strategy, digital marketing, or a related field, preferably in the luxury or jewelry industry.

?Writing & Editing:Strong writing, storytelling, and editing skills with an eye for detail.

?SEO & Digital Marketing:Knowledge of SEO best practices, keyword research, and digital marketing strategies.

?Social Media Expertise:Experience managing content across platforms like Instagram, Facebook, Pinterest, and TikTok.

?Analytical Skills:Ability to track content performance and adjust strategies based on insights.

?Creative Vision:Passion for luxury branding, aesthetics, and storytelling.

Preferred Qualifications:

• Background in fashion, luxury, or jewelry-related content marketing.
• Experience with content management systems (CMS) like WordPress or Shopify.
• Knowledge of jewelry industry trends, gemstones, and craftsmanship.

Job Types: Full-time, Permanent

Pay: ?30,000.00 - ?35,000.00 per month