Content Strategist

Make Your Own Perfume [MYOP]; Kozhikode district; On-site; INR 3,00,000 - 5,00,000; Full time

Job summary

A leading fragrance company in Kozhikode is seeking a creative professional to develop content strategies, engage audiences across social media, and support digital marketing initiatives. The ideal candidate has a Bachelor's degree in Communications and 1–3 years of relevant experience. Responsibilities include collaborating on content creation and analyzing performance metrics to enhance brand presence. This role offers benefits like health insurance and overtime allowances.

Benefits

ESI

PF

Health insurance

Overtime allowance

Qualifications

• 1–3 years of experience in content strategy, content creation, digital marketing, or a related role.

Responsibilities

• Assist the Creative Director in developing and executing content strategies.
• Collaborate with teams to produce compelling content for social media and retail channels.
• Stay updated with social media trends and platform best practices.
• Use analytics tools to assess content performance and user engagement.
• Coordinate with cross-functional teams to align messaging.
• Share content marketing best practices with internal teams.

Skills

Exceptional command of English (written and verbal)

Proven experience in content creation for digital and social platforms

Familiarity with project management and content analytics tools

Strong conceptual thinking and creative ideation skills

Highly organized, proactive, and capable of managing multiple content streams

Team player with leadership potential

Education

Bachelor’s degree in Communications, Marketing, Journalism, or a related field

Job description

Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
• 1–3 years of experience in content strategy, content creation, digital marketing, or a related role.

Duties and Responsibilities

• Content Planning & Strategy
  • Assist the Creative Director in developing and executing content strategies aligned with brand objectives and seasonal campaigns.
  • Ideate and pitch creative content concepts for campaigns, product launches, and collaborations.
  • Research industry trends to ensure relevance and innovation in content output.
• Content Development
  • Collaborate with design, retail marketing, and video production teams to produce compelling content for social media and retail channels.
  • Write, edit, and proofread content to maintain brand voice consistency and uphold high-quality standards.
  • Support product launches, events, and campaigns through storytelling, messaging frameworks, and campaign ideation.
  • Work with the video production team to execute content shoots effectively.
• Social Media & Community Engagement
  • Stay updated with social media trends and platform best practices.
  • Create engaging, platform-specific content for Instagram, YouTube, Facebook, LinkedIn, and more.
  • Drive community interaction and organic engagement through innovative storytelling.
• Digital Marketing Support
  • Use analytics tools to assess content performance and user engagement.
  • Recommend and implement content improvements based on performance metrics.
• Operations & Collaboration
  • Coordinate with cross-functional teams to align messaging and communication goals.
  • Manage content production timelines and feedback cycles from stakeholders.
  • Assist in creating standard operating procedures (SOPs) for content creation and publication.
• Training & Development
  • Share content marketing best practices with internal teams.
  • Stay current with emerging content tools, platforms, and trends.
  • Demonstrate willingness to learn and integrate AI tools in marketing and content workflows.

Key Tasks

• Contribute to ideation and execution for store launches, product campaigns, and social media initiatives.
• Own and elevate the brand’s digital presence with cohesive, compelling content.
• Collaborate closely with the Creative Director to deliver impactful brand experiences.
• Maintain a consistent brand voice across channels while tailoring messaging to each platform.
• Explore new content formats and storytelling techniques to drive innovation.

Requirements

Expertise and Skills

• Exceptional command of English (written and verbal).
• Proven experience in content creation for digital and social platforms.
• Familiarity with project management and content analytics tools.
• Strong conceptual thinking and creative ideation skills.
• Highly organized, proactive, and capable of managing multiple content streams.
• A team player with leadership potential.

Benefits

• ESI
• PF
• Health insurance
• Overtime allowance