Content Writing Executive / Copywriter (LY-DM12)

Lemon Yellow INC; Thane; On-site; INR 334,800 - 558,000; Full time

Benefits offered by this job

Opportunity to work across various industries

Promoting a fun & fulfilling culture

Mentorship from experienced professionals

Job summary

Lemon Yellow INC in Thane, Maharashtra is seeking a Content Marketing Executive to develop and implement content strategies across social media channels. The ideal candidate will have at least 1 year of experience in content creation and a Bachelor's degree in a relevant field.

You will be responsible for ideating original content, analyzing performance metrics, engaging with the online community, and ensuring brand alignment in all communications. Join us to shape the voice of Lemon Yellow!

Qualifications

• Minimum 1 year of professional experience in content creation.
• Strong grasp of grammar and storytelling.

Responsibilities

• Develop and implement a content strategy for social media channels.
• Monitor market trends and audience behavior for content creation.
• Engage with the online community.

Skills

Exceptional communication and writing skills

Content creation experience

Familiarity with analytics tools

Ability to multitask

Education

Bachelor's degree in Literature, Communication, Journalism, or Advertising

Tools

Meta Insights

Instagram Analytics

LinkedIn Analytics

Job description

If life gives you lemons, and you make a strategy to sell it on social media, Lemon Yellow is the place for you.

If you believe in the power of social media to influence, we need your influence at Lemon Yellow.

We are looking for a Content Marketing Executive who understands the world of social media algorithms and goes beyond it to churn out quality content.

Responsibilities

• Develop and implement a content strategy for social media channels that reflects Lemon Yellow and its client's voice and meets audience needs.
• Ideate original and out-of-the-box content across various formats (posts, videos, reels, stories, showreels, etc.).
• Maintain a balance between trend-driven content and LY's core communication goals in line with the brand book.
• Contribute to UX writing for clients’ websites and apps, ensuring clarity and consistency that positively impacts the overall user experience.
• Support additional content needs such as writing blogs for LY's website and clients, as required.

Support for Internal Teams

• Assist teams like HR, Business, and UX with content for internal communication and external campaigns, ensuring consistency in tone, clarity, and brand alignment.

Trend Analysis & Social Media Expertise

• Monitor market trends and audience behavior to leverage them creatively for content creation.
• Stay updated with platform algorithms, best posting practices, and emerging social platforms.
• Identify opportunities in the social media landscape and assess their fit with LY's identity.

Content Quality & Community Management

• Review all content for grammatical accuracy, visual consistency, and brand alignment.
• Ensure pixel-perfect output with attention to every detail, tone, and visual element.
• Engage with the online community – respond to comments, DMs, and build rapport with followers.

Performance Analysis & Reporting

• Track and analyze post-performance, engagement, and reach across platforms.
• Create insightful weekly/monthly reports with data-backed observations and recommendations for improvement.
• Work closely with designers, TLs, and digital marketing team members to develop and execute campaigns.
• Coordinate project timelines and ensure deadlines are adhered to by all involved stakeholders.

Requirements

• Minimum 1 year of professional experience in content creation.
• A Bachelor's degree in Literature, Communication, Journalism, or Advertising.
• Exceptional communication and writing skills with a strong grasp of grammar and storytelling.
• Familiarity with analytics tools such as Meta Insights, Instagram Analytics, LinkedIn Analytics, etc.
• Knowledge of paid social media campaigns and budget utilization will be an added advantage.
• Ability to multitask and manage timelines in a fast-paced, creative environment.
• Self-starter with a proactive attitude and a collaborative spirit.

What are we offering?

Experience

A chance for you to work with us on some of the best and up-and-coming products and services. Variety is the spice of Lemon Yellow’s portfolio - so you’ll get to test your content skills across industries.

Exposure

An opportunity to be the voice of the agency. Your observations, strategies, and content will determine and portray who Lemon Yellow is across channels. Your creativity is what will be seen as our creativity.

Empathy

We have a carefully curated culture that promotes 2 things: fun & fulfilment. Your welfare - personal, professional, mental, and physical - becomes our responsibility. From Fitness Thursdays to Learning Saturdays, we try to make you laugh & learn.

Who are we?

Lemon Yellow LLP is a user-centered UI/UX design agency, based out of Thane, Maharashtra. With international operations, an experienced mentorship, and a passionate team - our aim is to design digital happiness. If you also believe in writing content that will make the lives of users all around easier, this is the right place for you.