Content Marketing Consultant-IND [T500-29907]

FM; Bengaluru; On-site; INR 900,000 - 1,400,000; Full time

Job summary

FM India is a Fortune 500 insurer leveraging AI and analytics to enhance risk communications. The role supports global marketing with content creation, PR oversight, and reporting, aligning with business priorities and client needs.

You will partner with regional teams to manage media relations and develop scalable content strategies across platforms. The position emphasizes clear writing, storytelling, and cross-border collaboration, with opportunities to influence strategic communications and

Qualifications

• 5-7 years of experience in public relations or marketing.
• Experience collaborating with a global, distributed team.
• Insurance industry experience preferred.

Responsibilities

• Develop and implement processes to capture PR and content marketing activity and report on impact.
• Create and update enablement and client-facing content (slip sheets, tools, templates).
• Drive content atomization using AI to generate social posts, articles, emails, etc.

Skills

Strong writing

Storytelling

Crisis communications

Global collaboration

Verbal & written communication

Job description

We are a highly successful 190-year-old, Fortune 500 commercial property insurance company of 6,000+ employees with a unique focus on science and risk engineering. Businesses worldwide trust our expertise to protect their assets, relying on our comprehensive risk assessments and robust, engineering-based insurance solutions to safeguard against fire, natural disasters, and other perils. Serving over a quarter of the Fortune 500 and major corporations globally, we deliver data-driven strategies that enhance resilience, ensure business continuity, and empower organizations to thrive.

FM India is a strategic location for driving our global operational efficiency. Our presence in India allows us to leverage the country’s talented workforce and advance our capabilities to serve our clients better. We have diverse corporate functions that emphasize research, advanced technologies like AI and analytics, risk engineering, research, finance, marketing, HR, etc. working together to provide innovative solutions and nurture lasting relationships – from co-workers to clients.

Position Summary:

Supports the global marketing objectives with strategic content, PR, and social media, including content creation and updating, activity tracking and reporting, copywriting, content “atomization,” and PR agency oversight and management. Tracks PR and marketing content activity and creates reports detailing the impact of the Strategic Communications team’s global work. Collaborates with marketing colleagues to develop and implement content marketing plans in support of business and marketing priorities.

Job Responsibilities:

• Develop and execute processes to both capture all PR and content marketing activity as well as methods to report on quantity and impact of the work.
• Support the creation and updating of key enablement and client-facing content, such as industry slip sheets and other materials, including FM capabilities, loss alerts, proposal tools, stewardship booklet, stewardship placemat, stewardship digital presentation, client service plan and risk improvement plan templates.
• Execute the marketing team’s content “atomization” efforts to take the company's long-form content and use AI tools to spinoff additional pieces of content (e.g., social media posts, web articles, email copy, etc.), refining and customizing based on the distribution platform.
• Support media relations efforts globally, locally in India and regionally across APAC, in partnership with local PR agencies and APAC content strategist
• Oversee the creation of content by agency partners and freelance copywriters; also write and edit content
• Make recommendations and decisions on which communications vehicles will be used to deliver the message most effectively to the specific audiences and how success will be measured.

Skill and Experience:

• 5 - 7 years of experience required to perform essential job functions.
• 5 -7 years' experience collaborating with a global, distributed team required. Insurance industry experience preferred.
• Public relations or marketing experience preferred.
• Excellent verbal and written communications skills
• Ability to build consensus
• Knowledge of contemporary communications vehicles, including internet/intranet

Must Have Skills:

• Strong writing and storytelling skills; Experience in PR & media relations, Crisis Communications, Reputation Management experience
• Experience collaborating with a global, distributed team.