Content Executive

PadCare Labs; Pune District; Hybrid; INR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Growth opportunities

Purpose with impact

Eco-warrior in action

Innovation meets heart

Culture that cares

Job summary

PadCare Labs, based in Pune, seeks a content writer with 2–3 years of experience to shape how PadCare communicates across platforms—from founder storytelling to campaigns, events, and digital content. You will own content end-to-end, collaborate with Brand Lead and leadership, and help drive brand outcomes in a fast-moving, lean team.

You will translate sustainability topics into engaging content, optimise SEO-based material, and support events while ensuring tone and messaging stay true to the

Qualifications

• 2 to 3 years of experience in content writing, copywriting, and strategy.
• Strong writing skills with the ability to adapt tone across formats and audiences.
• Experience in B2B content is a strong plus.
• Understanding of SEO, content performance metrics, and digital platforms.
• Ability to think strategically and not just execute.
• Familiarity with AI tools for content creation and optimisation.

Responsibilities

• Write high-quality content across formats: website pages, landing pages, blogs, emailers, and social media (LinkedIn and Instagram)
• Develop compelling founder-led narratives and leadership profiling
• Ensure consistency in tone, voice, and messaging across all channels
• Plan and execute monthly content calendars aligned with business goals
• Support end-to-end content planning for campaigns, launches, and initiatives, from concept to execution
• Translate complex sustainability topics into clear, engaging content
• Write and optimise SEO-driven blogs and website content
• Run A/B tests to improve content performance across channels
• Track and refine content based on engagement, reach, and conversion metrics
• Proofread and refine content for internal and external communications
• Monitor brand mentions and flag reputation issues across platforms
• Ensure all content aligns with brand guidelines and positioning
• Identify relevant external events, conferences, and summits where PadCare Labs should have a presence
• Coordinate brand presence, collateral, and communication for external events
• Support planning and execution of internal events such as townhalls from a brand and communications standpoint
• Liaise with relevant stakeholders to ensure events are briefed, prepped, and executed on-brand
• Coordinate with external agencies, designers, and internal teams
• Work closely with the Brand Lead, sales, and leadership to align content with business objectives
• Leverage AI tools to improve content efficiency and quality
• Continuously identify ways to streamline workflows and enhance output

Skills

Strong writing skills

B2B content experience

Strategic thinking

Adapt tone across formats

Education

2-3 years of content writing experience (inferred)

Tools

SEO tools

AI content tools

Job description

At PadCare, we're on a mission to make hygiene sustainable. Founded in 2018, we have developed India's first patented sanitary napkin recycling technology-PadCareX.

But we're not just solving a waste problem, we're building a circular economy that champions environmental resilience and social equity. Our service model closes the loop starting from collection, recycling, and transforming single-use sanitary napkins into sustainable materials, while also creating dignified jobs for marginalized waste workers, especially women, across the country.

With 100+ changemakers across 25+ cities, PadCare is driving real impact—for people and the planet. Recognized by Forbes, the World Economic Forum, and more, we believe business can be a force for good. If you do too, PadCare is where your purpose finds a home.

To learn more about the work that PadCare is doing, check out the website: www.padcarelabs.com

Job Description

Role overview and Key responsibilities:

This role goes beyond writing. You will be responsible for shaping how PadCare Labs communicates across platforms, audiences, and formats. From founder storytelling to campaign execution and events, you will own content end-to-end and help ensure it drives meaningful brand outcomes. You will work closely with the Brand Lead and the leadership team, which means you will need to be a strong executor with a baseline for strategic thinking.

1. Content Creation and Copywriting

Write high-quality content across formats: website pages, landing pages, blogs, emailers, and social media (LinkedIn and Instagram)

Develop compelling founder-led narratives and leadership profiling

Ensure consistency in tone, voice, and messaging across all channels

2. Content Planning and Execution

Plan and execute monthly content calendars aligned with business goals

Support end-to-end content planning for campaigns, launches, and initiatives, from concept to execution

Translate complex sustainability topics into clear, engaging content

3. Digital and Performance Content

Write and optimise SEO-driven blogs and website content

Run A/B tests to improve content performance across channels

Track and refine content based on engagement, reach, and conversion metrics

4. Brand Consistency Support

Proofread and refine content for internal and external communications

Monitor brand mentions and flag reputation issues across platforms

Ensure all content aligns with brand guidelines and positioning

5. Events: Internal and External

Identify relevant external events, conferences, and summits where PadCare Labs should have a presence

Coordinate brand presence, collateral, and communication for external events

Support planning and execution of internal events such as townhalls from a brand and communications standpoint

Liaise with relevant stakeholders to ensure events are briefed, prepped, and executed on-brand

6. Collaboration and Execution

Coordinate with external agencies, designers, and internal teams

Work closely with the Brand Lead, sales, and leadership to align content with business objectives

7. Workflow and Innovation

Leverage AI tools to improve content efficiency and quality

Continuously identify ways to streamline workflows and enhance output

Requirements

What we're looking for:

2 to 3 years of experience in content writing, copywriting, and strategy

Strong writing skills with the ability to adapt tone across formats and audiences

Experience in B2B content is a strong plus

Understanding of SEO, content performance metrics, and digital platforms

Ability to think strategically and not just execute

Familiarity with AI tools for content creation and optimisation

Comfort working in a lean, fast-moving team where you own your work end-to-end

Culture Fit: Must align with PadCare's values – Integrity, Entrepreneurship, Collaboration, Customer-First, Innovation .

Work Mode: Full-time, Pune-based (remote / hybrid for exceptional candidates)

PadCare Labs is building India's first circular menstrual waste management ecosystem. Brand and content at PadCare is how we shape conversations on menstrual health, sustainability, and circularity with the businesses, institutions, and communities we work with. What you create will directly influence how the world thinks about this space and our place.

• Compensation: Competitive salary in line with industry standards.
• Growth Path: Opportunity to scale into Brand Lead & beyond as PadCare expands globally.
• Purpose With Impact: Join a mission-driven team transforming menstrual hygiene through sustainable solutions that uplift women's health, the environment, and sanitation workers' dignity.
• Eco-Warrior in Action: Help recycle millions of sanitary pads and actively reduce landfill waste and carbon emissions-real impact, not just buzzwords.
• Innovation Meets Heart: Be part of a team that blends empathy with patented 5D recycling tech to build the future of circular economy.
• Grow With Us: We're a fast-gowing, venture-backed startup offering real opportunities to scale your career as we scale our impact.
• A Culture That Cares: Work in a space where collaboration, inclusivity, and purpose aren't just values—they're how we roll every day