Marketing Intern

PadCare Labs; Pune District; On-site; INR 120,000 - 180,000; Full time

Benefits offered by this job

Competitive stipend

Grow with us

Purpose with impact

Eco-warrior in action

Innovation meets heart

Culture that cares

Job summary

PadCare Labs is seeking a dynamic marketing intern to support social media content creation, digital campaigns, and brand development from their Pune base. You will craft posts, monitor online conversations, and assist in executing campaigns across Instagram, LinkedIn, YouTube, and X.

Ideal candidates are pursuing or have completed a degree in Marketing or related fields, with a passion for branding, content creation, and analytics.

Qualifications

• Pursuing or recent graduate in Marketing, Communications or related field.
• Strong interest in digital marketing, social media, branding and content creation.
• Excellent written and verbal communication skills.
• Familiarity with Instagram, LinkedIn, YouTube and X.
• Basic knowledge of Canva or similar design tools preferred.
• Curious, creative, proactive and eager to learn.

Responsibilities

• Create, schedule and publish content for social media platforms (Instagram, LinkedIn, YouTube, X).
• Support ORM by monitoring brand mentions, reviews and online conversations.
• Conduct market research and analyze competitor activities and trends.
• Research topics, trends and content opportunities for the brand.
• Design basic marketing creatives using Canva.
• Assist in planning and executing digital and offline marketing campaigns.
• Maintain the social media content calendar and track performance metrics.
• Coordinate with internal teams and external partners on branding and events.
• Engage with audiences across relevant digital platforms.

Skills

Social media marketing

Content creation

Branding

Marketing analytics basics

Education

Marketing/Communications degree

Tools

Canva

Job description

At PadCare, we’re on a mission to make hygiene sustainable. Founded in 2018, we have developed India’s first patented sanitary napkin recycling technology—PadCareX.

But we’re not just solving a waste problem, we’re building a circular economy that champions environmental resilience and social equity. Our service model closes the loop starting from collection, recycling, and transforming single-use sanitary napkins into sustainable materials, while also creating dignified jobs for marginalized waste workers, especially women, across the country.

With 100+ changemakers across 25+ cities, PadCare is driving real impact—for people and the planet. Recognized by Forbes, the World Economic Forum, and more, we believe business can be a force for good. If you do too, PadCare is where your purpose finds a home.

To learn more about the work that PadCare is doing, check out the website: www.padcarelabs.com

Job Description

Key responsibilities:

• Create, schedule, and publish content for social media platforms such as Instagram, LinkedIn, Youtube and X.
  
• Support Online Reputation Management (ORM) by monitoring brand mentions, comments, reviews, and online conversations and escalating relevant queries or concerns.
  
• Conduct market research and analyze competitor activities, industry trends, and marketing strategies.
  
• Research relevant topics, trends, awareness days, and content opportunities for the brand.
  
• Design basic marketing creatives and assets using tools such as Canva.
  
• Assist in planning and executing digital and offline marketing campaigns.
  
• Maintain and support the execution of the marketing and social media content calendar.
  
• Track social media and campaign performance metrics and help prepare performance reports and insights.
  
• Coordinate with internal teams and external partners on branding, promotional, events, and marketing projects.
  
• Support audience and community engagement across relevant digital platforms.
  

Requirements

What we're looking for:

• Currently pursuing or recently completed a degree in Marketing, Communications, Business, Media, or a related field.
• Strong interest in digital marketing, social media, branding, and content creation.
• Good written and verbal communication skills.
• Familiarity with social media platforms such as Instagram, LinkedIn, Youtube and X.
• Basic knowledge of Canva or similar design tools is preferred.
• Curious, creative, and proactive, with a willingness to learn and experiment.
• Ability to research trends, understand audiences, and think creatively about content and campaigns.
• Basic understanding of marketing metrics and analytics is an added advantage.
• Culture Fit:Must align with PadCare’s values –Integrity, Entrepreneurship, Collaboration, Customer-First, Innovation.

Work Mode: Full-time; based in Pune

What You Will Learn

• Hands-on experience in social media marketing and content creation.
• How to plan and execute digital and offline marketing campaigns.
• Exposure to Online Reputation Management (ORM) and community engagement.
• Market research, competitor analysis, and identifying industry trends.
• Basics of brand building, campaign strategy, and marketing analytics.
• Experience working on real-world marketing projects in a fast-growing startup.

Why Join Us?

• Competitive Stipend: Compensation in line with industry standards.
• Grow With Us: Gain hands-on experience and explore opportunities to grow into full-time marketing and brand roles as PadCare scales.
• Purpose With Impact: Join a mission-driven team transforming menstrual hygiene through sustainable solutions that positively impact women's health, the environment, and sanitation workers' dignity.
• Eco-Warrior in Action: Contribute to meaningful work that helps recycle sanitary waste and reduce landfill waste and environmental impact.
• Innovation Meets Heart: Be part of a team combining empathy, innovation, and patented recycling technology to build a more circular future.
• A Culture That Cares: Work in a collaborative, inclusive, and purpose-driven environment where your ideas and contributions can make a real difference.