Content & Digital Marketing Executive
Roofglow Solar
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Benefits offered by this job
Job summary
Roofglow Solar is looking for a Content & Digital Marketing Executive to build the local brand, own the digital presence, and directly drive qualified leads. You will create video content, manage campaigns, and engage with inquiries, aiming to convert straightforward leads and feed the sales pipeline.
Ideal candidates bring video editing and social media expertise, with strong Tamil-English language skills. The role offers a 6-day work week in Chennai and a growth-focused, brand-led environment.
Qualifications
- Degree preferred in Marketing/Visual Communication or a strong portfolio.
- Freshers welcome; 1–3 years experience in video editing or digital marketing is advantageous.
- Fluency in Tamil and English is mandatory.
Responsibilities
- Create and edit video content; publish reels and testimonials across platforms.
- Set up and optimize localized ad campaigns to generate warm leads.
- Own the full digital presence and lead channels, including SEO and listings.
- Coordinate local activations, events, and vendor networks for promotions.
- Track content and campaign performance, reporting on key metrics.
Skills
Education
Tools
Job description
Department: Marketing & Growth
Reporting To: Managing Director
Employment Type: Full-time, 6-day work week
Location: Chennai (covering Chennai, Kanchipuram, Thiruvallur & Chengalpattu)
We are looking for a creative, growth-focused Content & Digital Marketing Executive to build Roofglow's local brand presence and directly drive qualified leads. Beyond content, you own our entire digital presence and every channel that generates leads and you're expected to personally convert a share of the enquiries your own content brings in, not just hand them off.
- Shoot, edit, and publish short-form video reels, customer testimonials, and installation showcases across Instagram, YouTube Shorts, Meta, and LinkedIn.
- Ensure every piece meets a consistent quality bar clean colour correction, clear audio, and tight pacing — and is delivered on time.
- Visit installation sites, coordinating with the Installation & Execution Supervisor, to capture footage.
- Set up and optimize localized Meta (Facebook/Instagram) and Google ad campaigns to generate warm solar leads.
- Own Roofglow's full digital presence and every channel that generates leads — website, social, and listings.
- Own Roofglow's SEO end to end — on-page optimization, local search/Google Business Profile, and keyword strategy — so the website and PM Surya Ghar listing rank well for local searches.
- Keep an eye on what fellow solar brands in the area are doing and adapt content/campaigns accordingly.
- Handle initial social media/WhatsApp DM conversations, engage prospective buyers directly, and convert straightforward enquiries yourself where possible; hand off more complex leads into the Telecaller/Solar Consultant pipeline.
- Coordinate daily with the Inside Sales Executive so leads generated by content are followed up promptly.
- Plan and coordinate localized awareness drives, canopy setups, pamphlets, handbills, and customer events across the coverage area.
- Build and maintain a small network of local vendors (printers, event/canopy suppliers) to support promotional activities.
- Track content and campaign performance (reach, engagement, cost-per-lead, conversion) and report on what's working.
- Where available, keep an eye on broader digital metrics too (e.g. website traffic), not just lead-linked ones.
Education: Bachelor's or Master's degree in Marketing, Visual Communication, New Media, or a related field is preferred; however, a strong portfolio can substitute for the degree requirement.
Experience: Freshers with strong practical skills are welcome; 1–3 years of experience in video editing, social media management, or digital marketing execution is a strong advantage.
Language: Fluency in both written and spoken Tamil and English is mandatory. Knowledge of additional regional languages is a distinct advantage.
- Video/graphics: Adobe Premiere Pro / CapCut / Canva / Photoshop
- Ad tools: Meta Ads Manager, Google Ads Manager, Google Analytics
- Communication/CRM: Meta Business Suite, WhatsApp Business, Google Workspace
- Strong working knowledge of SEO — on-page optimization, local SEO, and keyword research — this is a required skill, not a nice-to-have
- Familiarity with basic motion graphics is a plus, though not required
- Creative, detail-oriented storyteller with strong visual instincts
- Comfortable engaging prospective customers directly, not just producing content for others to convert
- Self-motivated, deadline-driven, comfortable managing multiple pieces at once
- Local travel to installation sites for content capture; occasional weekend/evening work around content and activation deadlines
- Trainee pay 15,000/month (2 Months) 20,000/month on conversion to full-time
- 500 per originating project, paid once that project reaches successful installation and commissioning — not at lead conversion or booking stage
- EPF & health insurance after conversion, per company policy; paid leave per company policy
- Company-provided phone for content capture
- Full ownership of Roofglow's brand voice, digital presence, and its lead engine
Health insurance, Provident fund
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