Content Development Senior Analyst

Accenture; Mumbai City; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Accenture is seeking a Content Development Senior Analyst in Mumbai to develop responsive HTML email templates, landing pages, and campaign assets aligned with brand requirements. You will convert designs into production-ready HTML, implement personalization with AMPscript, and ensure cross-client rendering across devices.

The role requires 5–8 years in HTML development and CRM campaigns, with cross-functional collaboration across Marketing, Design, Data, QA, and PM teams, and willingness to

Qualifications

• Bachelor's degree in Computer Science, Information Technology, Engineering, or a related field.
• 5+ years of experience in HTML development, email development, CRM campaign development, or marketing technology.
• Proven experience developing responsive email templates and campaigns within a CRM or marketing automation environment.
• Strong understanding of email development best practices, personalization techniques, and customer communication channels.

Responsibilities

• Develop responsive HTML email templates, landing pages, and campaign assets aligned with business and brand requirements.
• Convert creative designs into production-ready HTML code for campaigns.
• Implement personalization and dynamic content using AMPscript and platform capabilities.
• Ensure templates render across email clients, browsers, and devices.

Skills

HTML development

CSS

JavaScript

AMPscript

CRM campaigns

Salesforce Marketing Cloud

Education

BE/BTech

Tools

Salesforce Marketing Cloud

Braze

Adobe Experience Manager

Job description

Skill required

Marketing Operations - Hyper Text Markup Language (HTML)

Designation

Content Development Senior Analyst

Qualifications

BE/BTech

Years of Experience

5 to 8 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com

What would you do?

Develop, build, and support responsive CRM campaign assets, including emails, landing pages, templates, and personalized customer communications. Translate campaign requirements and designs into high-quality HTML solutions that support cross-channel marketing initiatives. Collaborate with campaign, design, data, QA, and project management teams to deliver CRM campaigns within agreed timelines and quality standards. Ensure all campaign assets are responsive, accessible, optimized, and compatible across major email clients and devices. Support personalization, dynamic content, and customer journey execution within CRM and marketing automation platforms. Troubleshoot technical issues related to campaign builds, rendering, personalization, and deployment activities. Drive adherence to coding standards, development best practices, and campaign governance requirements. Contribute to continuous improvement initiatives by identifying opportunities to enhance campaign quality, development efficiency, and customer experience.

What are we looking for?

Education & Experience: Bachelor s degree in Computer Science, Information Technology, Engineering, or a related field. 4+ years of experience in HTML Development, Email Development, CRM Campaign Development, or Marketing Technology. Proven experience developing responsive email templates and campaign assets within a CRM or marketing automation environment. Strong understanding of email development best practices, personalization techniques, and customer communication channels. Experience working with cross-functional teams including Marketing, Design, Data, QA, and Project Management. Ability to manage multiple priorities while maintaining high quality and attention to detail. Strong ownership mindset, collaboration skills, and commitment to delivery excellence. Willing to work primarily across Australia/APAC shift timings and flexible to work across different shifts if required. Skills: Strong expertise in HTML development for responsive email templates and landing pages. Strong working knowledge of CSS including responsive design and cross-platform compatibility. Good understanding of JavaScript for dynamic content and interactive components where applicable. Hands‑on experience with AMPscript for email personalization. Experience developing and supporting CRM campaigns within a marketing operations environment. Strong understanding of email development best practices, responsive design principles, and accessibility standards. Experience building modular and reusable email templates. Knowledge of email client rendering behaviors across Outlook, Gmail, Apple Mail, and mobile devices. Ability to troubleshoot rendering, coding, and personalization issues. Strong analytical and problem‑solving skills. Excellent attention to detail and commitment to quality. Good verbal and written communication skills. Good to Have Skills: Experience working with: Salesforce Marketing Cloud (SFMC), Braze, Adobe Experience Manager (AEM), CRM Platform Certifications. Experience with: MAP / Lighthouse MAPP HighTouch. Familiarity with marketing automation concepts, customer journeys, and campaign execution workflows. Understanding of audience segmentation, personalization strategies, and dynamic content frameworks. Knowledge of email testing tools and campaign QA processes. Familiarity with API integrations, JSON, and CRM data structures. Experience with Agile methodologies and tools such as JIRA or Workfront.

Roles and Responsibilities

Key Responsibilities: Develop responsive HTML email templates, landing pages, and campaign assets aligned with business and brand requirements. Convert creative designs into high-quality, production-ready HTML code. Implement personalization and dynamic content using AMPscript and other platform capabilities. Ensure email templates render consistently across different email clients, browsers, and devices. Support campaign setup, testing, deployment, and post-launch activities. Troubleshoot and resolve coding, rendering, personalization, and deployment‑related issues. Perform unit testing and collaborate with QA teams to ensure defect‑free campaign delivery. Optimize HTML code for performance, maintainability, accessibility, and deliverability. Collaborate with campaign developers, designers, data teams, and project managers to meet campaign objectives. Maintain coding standards, reusable component libraries, and development best practices. Create and maintain technical documentation, coding guidelines, and implementation procedures. Stay updated with industry trends, emerging technologies, and CRM platform enhancements relevant to email development. Work Orchestration & Operational Excellence: Maintain accurate updates in ticketing and workflow management systems. Track development activities, tasks, assignments, progress updates, and issue resolutions. Follow all Standard Operating Procedures (SOPs), Desktop Procedures (DTPs), coding standards, and governance requirements. Ensure all deliverables meet quality, compliance, and campaign readiness standards. Support reporting requirements by providing timely and accurate status updates. Contribute to process improvement initiatives that enhance development efficiency, quality, and scalability. Maintain complete documentation of development activities, templates, and reusable assets.

BE, BTech

BE,BTech

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent‑and innovation‑led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us

Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.