Content Developer

Malik Radix Healthcare; New Delhi; On-site; INR 300,000 - 540,000; Full time

Job summary

Malik Radix Healthcare in India seeks a creative scriptwriter to translate medical information into engaging Instagram Reel scripts that resonate with Indian audiences, especially women interested in skin and hair care. You will craft scripts in conversational English and Hinglish, with strong storytelling and pacing.

You will develop original ideas, refine lines with feedback, and ensure accuracy while keeping content natural and shareable for short-video formats.

Qualifications

• Experience writing scripts for Instagram Reels, YouTube Shorts or other short videos.
• Strong storytelling, pacing, and writing for spoken delivery.
• Excellent English and natural Hinglish writing skills.
• Understanding of Indian audience concerns, especially women interested in skin and hair care.
• Ability to develop ideas independently and explain creative choices.
• Strong editing, attention to detail and ability to meet deadlines.
• Willingness to revise work and maintain the creators voice.
• Experience with educational, beauty, health or creator-led content is preferred. Medical qualifications are not required.

Responsibilities

• Develop original Instagram Reel scripts from topics, research notes, voice notes.
• Identify the strongest angle for each topic and make its relevance immediately clear to the viewer.
• Write clear hooks, build curiosity, structure information thoughtfully and deliver a satisfying takeaway.
• Improve existing scripts by reworking their structure, strengthening transitions, removing repetition and simplifying complex explanations.
• Write conversational English and Hinglish that sounds natural on camera.
• Bring relatable observations, examples, humour and emotion into scripts where appropriate.
• Contribute fresh content ideas and develop recurring series around audience concerns.
• Read scripts aloud and refine their rhythm, length and phrasing before filming.
• Collaborate during filming to adjust lines that are difficult to deliver or do not sound natural.
• Incorporate feedback and use audience response and available performance data to improve future scripts.
• Preserve the meaning of medical information and incorporate clinical corrections without exaggerating claims.

Skills

Script writing

Storytelling

English writing

Hinglish writing

Video pacing

Audience insight

Job description

The role involves turning medical information, research, ideas and rough drafts into engaging scripts that feel natural when spoken and connect with an Indian audience.

Key Responsibilities

• Develop original Instagram Reel scripts from topics, research notes, voice notes .
• Identify the strongest angle for each topic and make its relevance immediately clear to the viewer.
• Write clear hooks, build curiosity, structure information thoughtfully and deliver a satisfying takeaway.
• Improve existing scripts by reworking their structure, strengthening transitions, removing repetition and simplifying complex explanations.
• Write conversational English and Hinglish that sounds natural on camera.
• Bring relatable observations, examples, humour and emotion into scripts where appropriate.
• Contribute fresh content ideas and develop recurring series around audience concerns.
• Read scripts aloud and refine their rhythm, length and phrasing before filming.
• Collaborate during filming to adjust lines that are difficult to deliver or do not sound natural.
• Incorporate feedback and use audience response and available performance data to improve future scripts.
• Preserve the meaning of medical information and incorporate clinical corrections without exaggerating claims.

Skills and Experience Required

• Demonstrated experience writing scripts for Instagram Reels, YouTube Shorts or other short videos.
• Astrong understanding of storytelling, pacing, audience attention and writing for spoken delivery.
• Excellent English and natural Hinglish writing skills.
• An understanding of the everyday concerns and experiences of Indian audiences, particularly women interested in skin and hair care.
• The ability to develop an idea independently and explain creative choices.
• Strong editing skills, attention to detail and the ability to meet agreed deadlines.
• Willingness to revise work and develop a consistent understanding of the creators voice.

Experience with educational, beauty, health or creator-led content is preferred. Medical qualifications are not required.

Original Writing Requirement

We are hiring for your own writing ability and creative judgement. ChatGPT or other generative AI tools must not be used to generate script ideas, write drafts, rewrite or polish scripts. Original human writing is a core requirement of this role.