Content & Culture Expert- Punjabi

Stage App; Dadri; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

STAGE Technologies Private Limited is hiring a Content & Culture Expert to build and scale a Punjabi content ecosystem on the STAGE platform. This role blends cultural insight, content strategy, and execution excellence, requiring the individual to drive original content development, lead content acquisition, and ensure high-quality production and localization, including AI dubbing.

The ideal candidate will deliver content deeply rooted in Punjabi culture while being scalable and

Qualifications

• 7–10+ years of experience in film, OTT, or regional content ecosystems.
• Strong understanding of audience preferences and storytelling nuances.
• Proven experience in content development, production, or content strategy.
• Established network within the regional and national entertainment industry (preferred).

Responsibilities

• Design and manage Punjabi content pipeline aligned with STAGE’s content strategy.
• Drive development of original content across formats.
• Ensure an optimal mix of original and acquired content.
• Lead script development and elevate storytelling quality.
• Oversee end-to-end content development lifecycle with high creative and technical quality.
• Lead AI dubbing, localization, and related operations for scale.

Skills

Content strategy

Storytelling

Project management

Cross-functional collaboration

Job description

STAGE Technologies Private Limited | Full time

Started in 2019, STAGE is an entertainment platform for regional cultures known for producing premium quality content in Indian languagesto reinforce, protect and validate people’s sense of identity for their culture and heritage.

We currently focus on Haryanvi, Rajasthani and Bhojpuri languages. Our mobile apps have 15 Mn+ downloads and 4 Mn+ paying customers globally. That makes STAGE the biggest media platform in these regions.

In 2023, STAGE was also featured on Shark Tank India S2. Watch our story here .

Job Description

Role Overview:

STAGE is looking for a Content & Culture Expert – to build and scale a compelling Punjabi content ecosystem on the platform. This role blends cultural insight, content strategy, and execution excellence, requiring the individual to drive original content development, lead content acquisition, and ensure high-quality production and localization (including AI dubbing).

The ideal candidate will be responsible for delivering content that is deeply rooted in Punjabi culture while being scalable and performance-driven for a digital audience.

Key Responsibilities:

Design and manage the Punjabi content pipeline aligned with STAGE’s overall content strategy

Drive development of original content across formats

Ensure an optimal mix of original and acquired content

Lead script development by refining and elevating storytelling quality

Collaborate with writers and directors to ensure engaging and entertaining narratives

Production Oversight

Oversee the end-to-end content development lifecycle, from script to final delivery

Ensure high standards of creative and technical quality across all projects

AI Dubbing & Localization Excellence

Ensure high-quality AI dubbing for content including voice quality, synchronization, and cultural adaptation

Manage and streamline dubbing-related operations for scale and efficiency

Take ownership of a specific content format based on expertise (e.g., Feature Films, Series, Microdrama, Mini Films, Non-Fiction)

Lead end-to-end development for the chosen format, including:

Content acquisition and licensing

Drive accountability for quality and performance of assigned titles

Stakeholder Collaboration

Work closely with internal teams including Marketing, Legal, and Finance

Build and maintain strong relationships with external partners such as production houses, agencies, and talent

Content Performance & Analytics

Track key metrics such as user acquisition, engagement, and content consumption

Analyze performance and generate actionable insights

Continuously optimize content strategy based on data-driven learnings

Qualifications

7–10+ years of experience in film, OTT, or regional content ecosystems

Strong understanding of audience preferences, and storytelling nuances

Proven experience in content development, production, or content strategy

Established network within the regional and national entertainment industry (preferred)

Ideal Candidate Profile

Combines cultural depth with strategic thinking and execution capability

Strong storytelling sensibility with a deep understanding of audience psychology

Able to balance creative excellence with scalability and performance

Passionate about building impactful regional content

Comfortable working with and integrating AI into creative workflows

Role Summary

Drive the creation, acquisition, localization, and delivery of high-quality Punjabi content that resonates deeply with audiences and scales effectively on STAGE.