Content Associate / Content Writer

Pravaayu Healthcare; Mumbai; On-site; INR 4,00,000 - 7,00,000; Full time

Job summary

A health and wellness firm is seeking a creative and detail-oriented Content Writer/Executive in Mumbai. You will develop and execute content strategies across various platforms while producing high-quality written and visual content. Ideal candidates will have 2-3 years of experience in the wellness field and strong skills in writing and graphic design. This role offers an opportunity to contribute to our brand's growth and engagement.

Qualifications

• 2-3 years of proven experience in content creation, preferably in the wellness or health industry.
• Impeccable grammar, punctuation, and attention to detail.
• Proficiency in graphic design and video editing software.

Responsibilities

• Develop and implement a comprehensive content strategy.
• Produce high-quality written content like blog posts and marketing copy.
• Create engaging visual content for various platforms.

Skills

Strong writing skills

Graphic design skills

SEO knowledge

Creative thinking

Organizational skills

Education

Bachelor's degree in English, Journalism, Communications, Marketing, or related field

Tools

Adobe Creative Suite

WordPress

Mailchimp

Job description

Overview

We expect you to be compassionate, emphatic towards patients, explaining them clearly and focussed towards curing them. Position Overview: We are looking for a creative and detail-oriented Content Writer/Executive with 2-3 years of experience in creating both written and visual content. The ideal candidate will play a pivotal role in developing and executing our content strategy across various platforms, including our website, social media channels, email newsletters, and marketing materials. This role requires excellent writing and design skills, and a keen eye for visual aesthetics.

Responsibilities

1. Content Strategy: Develop and implement a comprehensive content strategy aligned with our brand goals and target audience.
2. Content Creation (Creative Maker): Produce high-quality written content, including blog posts, articles, product descriptions, and marketing copy, adhering to brand voice and style guidelines.
3. Visual Content Creation (Video Editing): Create engaging visual content, including graphics, images, videos, and infographics, to accompany written content and enhance brand storytelling.
4. Content Calendar: Manage content calendars, editorial schedules, and production timelines to ensure timely delivery of content across all platforms.
5. Social Media Management: Manage and curate content for our social media platforms, including Facebook, Instagram, Twitter, and LinkedIn, to increase brand awareness and engagement.
6. Whatsapp Marketing: Collaborate with the marketing team to develop and execute whatsapp marketing campaigns, leveraging content to nurture leads and drive conversions.

Qualifications

• Bachelor\'s degree in English, Journalism, Communications, Marketing, or a related field.
• 2-3 years of proven experience in content creation, preferably within the wellness, health, or Ayurveda industry.
• Strong writing skills with impeccable grammar, punctuation, and attention to detail.
• Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and video editing software is a plus.
• Knowledge of SEO best practices and experience with SEO tools such as SEMrush or Moz.
• Familiarity with content management systems (CMS) such as WordPress, as well as email marketing platforms like Mailchimp or Constant Contact.
• Creative thinking and problem-solving skills, with the ability to generate innovative content ideas and concepts.
• Excellent organizational and project management skills, with the ability to multitask and prioritize tasks effectively in a fast-paced startup environment.
• Passion for Ayurveda, holistic wellness, and sustainable living.