Consumer Value & Partnerships

7018 Jiostar India Private Limited; Mumbai; On-site; INR 5,500,000 - 11,000,000; Full time

Job summary

JioStar India Private Limited is seeking a SVP/VP – Consumer Value & Partnerships to build the external partner ecosystem for the business unit. You will define strategy, shape the consumer value proposition, and lead a portfolio of strategic partnerships designed for scale and consumer relevance.

The role requires cross-functional leadership across product, loyalty, data, marketing and finance, with the ability to move from strategy to execution and negotiate multi-party agreements for millions

Responsibilities

• Define the Consumer Value & Partnership Strategy: shape the strategic vision for partnerships, identify growth opportunities, and map a value-led roadmap.
• Build a High-Impact Portfolio of Partnerships: identify, prioritize, and develop partnerships across consumer categories with strong strategic fit.
• Create Differentiated Consumer Propositions: translate partnerships into compelling consumer experiences through rewards, exclusive access, and bundles.
• Build Innovative Partnership Economics: design commercial models with revenue sharing, cost per acquisition, and ROI analysis.
• Build the Anchor Partnership Portfolio: create a pipeline of high-priority partnerships with major brands and platforms.
• Be the Senior Face of the Proposition: engage CXO-level stakeholders and negotiate multi-party commercial arrangements.

Job description

JioStar is building one of India's most ambitious consumer growth engines at the intersection of media, entertainment, sports, digital platforms, commerce, data and consumer engagement and we are looking for a SVP / VP – Consumer Value & Partnerships to build the external partner ecosystem for this BU. This is not simply a partnership acquisition role. You will be responsible for building a new consumer value business from the ground up — identifying where JioStar can create differentiated value, shaping the proposition, building the right portfolio of partners, structuring the economics and taking it from strategy to scaled execution. The role will require someone who can operate across consumer strategy, partnerships, commercial models, product and execution — with the ability to move seamlessly from identifying a strategic opportunity to ensuring the proposition works for millions of consumers.

Key Responsibilities

1. Define the Consumer Value & Partnership Strategy Shape the strategic vision for how external partnerships can enhance the JioStar consumer proposition. Identify the consumer needs, occasions and categories where partnerships can create meaningful incremental value. Develop a clear point of view on where JioStar should play, which categories to prioritise and what types of partnerships will be differentiated. Build the roadmap for evolving from individual benefits and partnerships into a broader consumer value proposition. Identify opportunities to leverage JioStar's unique consumer, content and distribution assets in partnership propositions. Ensure the proposition is built around consumer value and relevance, rather than generic discounts and offers. Continuously evolve the strategy based on consumer behaviour, partner performance and market opportunities.
2. Build a High-Impact Portfolio of Partnerships Own the identification, prioritisation, negotiation and development of strategic partnerships across high-value consumer categories, including:
   • Retail and commerce
   • Food, dining and delivery
   • Travel and hospitality
   • Financial services, cards and payments
   • Telecom and broadband
   • Consumer technology and electronics
   • Mobility
   • Gaming and digital goods
   • Live events, entertainment and ticketing
   • Lifestyle and premium experiences
   • Creator and community-led propositions
   • Reliance / Jio ecosystem businesses
3. Create Differentiated Consumer Propositions Work closely with product, loyalty, data, marketing, content and business teams to translate partnerships into compelling consumer experiences. Explore propositions such as:
   • Rewards and benefits
   • Exclusive access and experiences
   • Status-linked privileges
   • Subscription and membership bundles
   • Earn-and-burn constructs
   • Co‑created consumer propositions
   • Commerce‑linked benefits
   • Sports and entertainment experiences
   • Live event access
   • Premium and personalised experiences
   • Partner‑funded value propositions
4. Build Innovative Partnership Economics Own the commercial thinking behind the partnership portfolio, working closely with finance and business teams to ensure propositions are both compelling for consumers and attractive for JioStar and its partners. Evaluate and structure models around:
   • Partner‑funded rewards and benefits
   • Revenue share
   • Cost per acquisition / engagement
   • Redemption economics and breakage
   • Incremental revenue
   • Retention and engagement impact
   • Cross‑sell and upsell opportunities
   • Campaign and proposition ROI
   • Gross margin and contribution economics
   • Long‑term strategic value of the partnership
5. Build the Anchor Partnership Portfolio Create and own a high-priority pipeline of partnerships that can establish the proposition and demonstrate its value early. Identify the partnerships that can create the strongest consumer proposition around key JioStar moments and use cases, including:
   • Major sports properties
   • Flagship entertainment franchises
   • Subscription and upgrade journeys
   • Connected TV and household engagement
   • Premium consumer experiences
   • Commerce and everyday consumption occasions
6. Be the Senior Face of the Proposition Build long‑term relationships with senior leaders across India's leading consumer brands and platforms. Engage CXO-level stakeholders and position JioStar as a strategic partner rather than simply a distribution or media channel. Create compelling partnership narratives that demonstrate mutual value. Negotiate complex, multi‑party commercial arrangements. Identify opportunities for partnerships to extend beyond a single campaign into long‑term strategic relationships.

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

JioStar India Private Limited (formerly known as Star India Private Limited) is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.